Shulou(Shulou.com)11/24 Report--

On November 8, the Wuzhen Summit of the 2023 World Internet Conference kicked off, with the zebra making its second consecutive year as a representative of the children's digital content industry. During this period, Xiu Jiaming, president of the Zebra Children's Research Institute, attended the press conference of "New products and New Technologies" and delivered a keynote speech entitled "Science and Technology brings" New momentum to Digital Publishing. At the "Internet Light" Expo, the whole series of zebra digital publishing products were presented. Different forms of digital content products, such as zebra encyclopedia, China's first 3D interactive encyclopedia for children, and zebra App, which was selected into the 2023 digital publication selection and recommendation program of the State Press and publication Administration, have received great attention and praise. At this World Internet Conference, the zebra fully demonstrated the innovative achievements of the integration of AI technology and professional content, with the help of the power of science and technology to cultivate digital publishing, continuous innovation and help children grow up in an all-round way.

Xiu Jiaming: strong integration of technological innovation and content creation, zebra continues to create digital publishing boutique

From the five-year Plan period to the fourth five-year Plan period, digital publishing has always been the focus of the development of the publishing industry. The development of digital publishing industry has risen from an industry strategy to a national strategy, and has become an important quantity for building a powerful country of modernization and publishing. The Development Plan of the Publishing Industry during the 14th five-year Plan proposes to implement the digital strategy, strengthen the supporting and leading role of the new generation of information technology, vigorously develop digital publishing new business type, and promote digital technology to empower the publishing industry chain. to create a new model of new products and services for digital publishing.

Entering a new era, China's digital publishing industry has changed from high-speed development to high-quality development. At the press conference on "New products and New Technologies" held on the afternoon of November 8, Xiu Jiaming said, "reviewing the development of digital publishing in China, the progress of science and technology has played a great role in promoting and promoting it. When digital publishing is gradually moving towards digitization, three-dimensional, and integrated media, the transformation, upgrading, integration and development of China's digital publishing industry has moved towards a stage of in-depth development. Based on this, the zebra always adheres to the deep combination of technological innovation and content creation, with the strong combination of the two to upgrade the production logic of digital content products, continue to build a digital publishing system, and create a new era of digital publishing quality. "

At the "Internet Light" Expo held at the same time, the zebra also made a comprehensive display and presentation of its digital publishing series. Zebra digital publishing system, including zebra App, zebra encyclopedia, zebra small zebra, zebra play teaching aids and zebra children's books, shows a new and rich variety of innovative forms of digital publishing, attracting a large number of viewers to stop to watch and compete to experience. It also gives people a new understanding of the latest products, technology applications and presentation carriers of digital publishing.

Zebra encyclopedia made a major debut at the 2023 World Internet Conference to build children's cognitive world with digital content.

What should the popular encyclopedia look like in the new era? In what form should children learn encyclopedic knowledge more scientifically and efficiently? At the World Internet Conference in 2023, the Zebra Encyclopedia brought the answer with a large screen and a 3D film-quality video.

According to the staff on the spot, as China's first 3D interactive encyclopedia for children, the zebra encyclopedia is a professional, systematic and scientific encyclopedia digital content designed for children aged 5-12, focusing on nature, humanities, science and technology and other fields. continue to help children build a new era encyclopedia cognitive system, has launched insects, astronomy, birds, plants, marine animals, dinosaurs, human body, life physics and other themes.

Why should zebra encyclopedia use 3D form? Xiu Jiaming also gave an answer at this World Internet Conference, saying that realistic 3D animation effects and high-precision 3D models can restore the true form of the subject of encyclopedic knowledge. at the same time, it can also simulate special scenes that are difficult to achieve or cannot be reproduced, which is the best form for children to learn encyclopedias. For example, in the astronomical theme, the Zebra Encyclopedia uses animations and models to simulate the atmospheric environment on the surface of Venus, allowing children to see the atmosphere of Venus, sulfuric acid rain and surface storms in the atmosphere. This is a shocking effect that ordinary technology cannot achieve.

In order to achieve ultra-high-quality film-level 3D image presentation, Zebra Encyclopedia has set up a team of more than 100 visual effects professionals, and each picture detail will undergo more than 20 rounds of strict revision, more than 100 research and development processes and tens of thousands of polishings. Zebra Encyclopedia has invested hundreds of millions of production costs. In addition, in the research and development of encyclopedia content system, zebra encyclopedia is based on the age-divided research system of zebra research for many years, and designs professional theme content and interaction mode according to the characteristics of children's different growth stages. to help children gradually establish a systematic encyclopedia knowledge system. At the same time, the Zebra Encyclopedia has also introduced a number of doctors and above experts in this field for each topic, and they are not only deeply involved in the production of every link, including outline, script, model, animation, and so on. it also took at least 2-3 months to consider the topic, select and repeatedly demonstrate each knowledge point to ensure that the knowledge system is professional, systematic and scientific.

Zebra App was selected into the 2023 Digital Publishing quality selection recommendation Program of the State Press and publication Administration.

Recently, the State Press and publication Administration announced the list of the 2023 publication Integration Development Project. With the advantages of innovation, digital content professionalism, industry demonstration and leadership, and social responsibility based on AI technology and digital publishing, zebra App has been selected into the selection and recommendation scheme of digital publishing, and has become the representative of digital publishing with "correct orientation, high quality content, outstanding innovation and excellent double effect". It reflects the new progress in the development of publishing integration in China, and will better serve the construction of a cultural power and help the construction of a publishing power.

It is reported that the publication integration and development project of the State Press and publication Administration is organized and implemented to implement the decision and deployment of the 20th CPC National Congress on promoting the deep integration of the digital economy and the real economy, to promote the development of deep integration of publishing, to shape the new momentum advantage of the high-quality development of the publishing industry, and to better serve the construction of a strong cultural and publishing country. The selection and recommendation Program for Digital Publishing is one of the in-depth implementation of the publication Fusion Development Project in 2023. Up to now, the Publishing Integration Development Project has selected 202 digital publishing boutiques, 50 integration development demonstration units, 11 digital publishing quality platforms and 50 publishing integration development talents.

The publishing industry develops and innovates as a result of technological innovation, and digital publishing based on the new generation of information technology and digital economy is becoming a more important supporting force for China's economic and social development. For a long time, zebra has persisted in combining leading AI technology with professional digital content in depth and innovative exploration, and continues to promote high-quality digital content. In the future, zebra will continue to accelerate the application of core technology in children's digital content and digital publishing, promote the in-depth development of digital publishing with all sectors of the community, and help build a publishing power and a digital power.

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