Shulou(Shulou.com)11/24 Report--

During the period from October 31 to November 11, Kuaishou e-commerce joined hands with Sanlian Life Weekly, 10 + brands and a number of platform celebrities to launch the "Big Brand Buxiang True incense Project". The purpose of this activity is to provide rich and high-quality goods and "good but not expensive" platform shopping experience for fast-hand e-commerce users through the promotion of big brands and high-quality goods.

Official surprise Trio 10 + brand hit in 2023, Kuaishou e-commerce double 11 promoted the pre-sale GMV to increase by 84% compared with the same period last year, which shows that the enthusiasm of platform users in the promotion node is high. Kuaishou e-commerce continues the value proposition of "good life, can be inexpensive", and Sanlian Life Weekly jointly launched a "big brand tonic real incense program", which is divided into three steps to surprise users with high-quality commodity prices and shopping experience.

On November 7, the first surprise of the "Big Brand Dabu Zhenxiang Project" was officially unveiled. The event official announced that by opening the box, he played the homophonic Terrier of "Zhenxiang" and "True Box", and officially announced that he participated in the 10 + brands of the "Big Brand Dabu Zhenxiang Project", including Blue Moon, Hisense, Heart print, Kovos, iQOO, Yudao, Xiao Hang Pig, Hewei Fang, Big mouth Alligator, President Cheng and so on. Through reporting Kuaishou's "big brand and big supplement" special plan, the participating brands will centrally release the maximum preferential strength of the whole year with the help of platform subsidies for the brand's high-quality goods, and bring low-cost good goods to the majority of users.

On November 10, officials will release the second benefit in the official live broadcast room of @ Kuaishou e-commerce account-- starting the live broadcast of "wish City". At that time, the official live broadcast room will create a special show with the theme of "your wish is up to you". The live broadcast will help meet the good wishes of 66 users. The mysterious guests in the live joint broadcasting will bring surprise benefits to the users. Users can lock the Kuaishou e-commerce studio to watch the live broadcast at 18:00 on November 10.

In addition, Kuaishou e-commerce will also release the third surprise in the whole cycle. during Singles' Day, Kuaishou e-commerce launched six money-saving strategies to let users "really smell good" in the end, in addition to the official subsidy of 2 billion. Users can also participate in "time-limited replenishment" activities at 6: 00, 12:00 and 18: 00 every day, with big brands starting at 1 yuan. There are also rich activities such as money-saving monthly card, interest-free by installments, money-saving hot list, bank card payment pen reduction, and so on, to continuously enhance the enthusiasm of users to participate.

From now to November 11, users can directly go to Kuaishou Mall "Zhenxiang scene" and enjoy the above triple surprises by opening Kuaishou search [Big Brand Dabu].

Platform celebrities gather and advocate "inexpensive Life Literature" Singles Day as a shopping carnival, it not only carries the shopping needs of consumers, but also a life attitude of consumers to vote with the bill, but also the externalization of emotional needs. On November 6, Kuaishou e-commerce and Sanlian Life Weekly solicited "inexpensive life literature" from the whole network to describe what everyone understood as "inexpensive".

Kuaishou e-commerce and Sanlian Life Weekly jointly advocate: "inexpensive" is a psychological feeling, money is spent on the edge, spent in the hearts of the family, spent in their own love, everyone has their own concept of consumption, and "inexpensive" is the highest praise for a commodity. Kuaishou e-commerce calls on everyone to talk about their own "inexpensive life literature" and come to Kuaishou Mall to look for such a "good but inexpensive" life.

During the Singles' Day holiday, Kuaishou Mall also invited celebrities such as Yan Xuejing, Xie Guangkun, Zhong Litti, he Shengming, Zhao Yihuan and Cheng Ye to become good recommendation officers. Kuaishou users can not only see the star fancy open box from the mysterious gift box of Kuaishou e-commerce, but also listen to their "inexpensive life literature". Under the opportunity of Singles' Day, celebrities and users can share the concept of "good but not expensive" life and use a different shopping experience, so that more people can have a "good but inexpensive" life.

At a time when consumption is returning to rationality, "a good life can be inexpensive" is becoming a widespread attitude towards life. This year's double 11, Kuaishou e-commerce in the omni-directional implementation of "low-price good goods, high-quality content, intimate service" of the three major platform management weather vane, committed to through richer interaction and play, so that more users can buy affordable and happy.

From now on, users can enter Kuaishou to search for "Big Brand Dabu" and place an order with one button to start a good and inexpensive life.

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