Shulou(Shulou.com)11/24 Report--

CTOnews.com Nov. 9 Apple executives said at the Reuters NEXT conference in New York on Wednesday local time that Apple would not charge extra for "environmentally friendly" technologies widely used in its consumer products.

Apple Vice President Lisa Jackson said: "We don't charge extra for the work we do."

Apple, the world's largest publicly traded company with a market cap of about $2.8 trillion, hopes to show others a viable way forward, she said. She also mentioned that Apple CEO Tim Cook has set the tone for this.

"I want to do this in a way that other businesses can say it's not because they're Apple," she said, referring to Cook's direction,"it's because they know how to make clean energy and (recyclable) materials work in the manufacturing chain and reduce carbon emissions. "

Apple has been actively advocating stricter public environmental policies among large U.S. technology companies. In September, Apple backed California legislation requiring businesses to report greenhouse gas emissions, though trade groups in the state have long opposed the idea.

Under former EPA Administrator Michael Jackson, Apple was also an early proponent of federal regulations requiring companies to disclose their value-chain emissions, although executives at many other large U.S. companies objected. Critics argue that achieving such goals is easier for tech companies like Apple than for companies in energy-intensive industries.

In Wednesday's remarks, Lisa Jackson also expressed understanding that understanding and reporting supply chain details can be challenging. "Even windmills that produce renewable energy have a carbon footprint, so you have to take that into account," she said. "

Apple's latest Apple Watch is said to reduce its carbon footprint by 78 percent, but it doesn't reduce emissions by about 8 kilograms per device. "We don't have the ability to address this right now, including the environmental impact of transportation and logistics," she responded.

She also said Apple is working with small processing companies to recycle rare earths and other materials. Apple can invest in that and then help scale and drive [other] businesses,"she said. "

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