Shulou(Shulou.com)11/24 Report--

On October 27, Bear Electric released its Q3 quarterly report for 2023. Data show that in the first three quarters, the company's operating income reached 3.318 billion yuan, with a year-on-year growth of 22.96%; the net profit attributable to shareholders of listed companies reached 316 million yuan, with a year-on-year growth of 31.24%. Under the background of overall pressure on the industry, the company still maintained stable operation.

Continuing the steady growth trend of the third quarterly report, Bear Electric also made a good start in this double 11. As of 23:59 on November 3, Bear Electric has outstanding performance in many categories, such as health pot, electric cooker, electric lunch box, electric egg beater and other categories ranked first on Tmall and Jingdong platforms. Just needed category performance is also good, wall-breaking machine growth is rapid, Tmall channel year-on-year growth of 76.4%. In the sub-category, the performance of small household appliances for mothers and infants is remarkable. Tmall channel has increased by more than 40% year-on-year, and disinfection pot, supplementary food machine, milk shaker and other categories have increased by different ranges, which shows that the layout of mother and infant track of Xiao Xiong Electric has achieved initial results. In addition, a number of items performed brilliantly, ranking first in the hot list of Tmall and Jingdong platforms.

It is not difficult to find out from the analysis of achievements that, guided by the boutique strategy, Xiong Electric is bringing brand-new exquisite life experience to users through product innovation and scene innovation. Therefore, while realizing the simultaneous increase of performance and sales, it has also gained wide recognition from market users.

Improve user experience with product power and win the first place in multi-category list

New consumption trends are driving the rapid growth of "experiential consumption." In the "Survey of Young People's Consumption Behavior" initiated by CBNData, quality, health and face value ranked in the top three consumption keywords; while 77.6% of people answered "good experience" for consumption reasons.

Further, product power is the key to determining experience. In recent years, Bear Electric has also strengthened product innovation based on the diversified needs of users, continuously consolidated the just-needed categories and expanded the emerging categories, so that it can win the first place in the multi-category list during the opening period of Double 11 and create an ideal exquisite life for young people with many high-quality small household appliances.

According to the list of Tmall and Jingdong platforms during the opening period of Double 11, a series of explosive items on the list of Bear Electric are not only designed online, but also favored by users due to the humanized experience created by various product functions. Among the categories just needed, Bear Electric micro-pressure rice cooker adopts 1000pa true micro-pressure, anti-boiling and anti-overflow, stewed rice is more water-locked, double heat sources up and down at 108℃, rice is fluffy and not wet, taste fragrant; Bear Electric Small Bubble Kettle changes the traditional way of violent boiling and violent stewing. It stews gently and heats more evenly with small bubble technology, so as to eliminate the situation of raw and counter-raw ingredients, so as to fully release the nutrition of each kind of ingredients. The stewing sound as low as 32dB realizes light sound companionship without disturbance. In the emerging category, the electric lunch box of bear electric appliance can realize 70℃ constant temperature and fast heating, and the light sound and hot rice will not disturb others; the electric stew cup of bear electric appliance has its own steamer design, which can make double food in one time, and keep the nutrition of the ingredients by slow fire.

In addition, around the demand and living space, Bear Electric also further innovates the scene experience on the basis of the product, so that the personalized experience of young people can also be fully satisfied. From the layout of Tmall Bear's official flagship store, it can be seen that the store not only has hot-selling single product categories, but also adds a number of scene recommendation plates. For example, in the kitchen scene, the wireless handheld noodle machine is equipped with a visual-free air fryer and a three-layer large-capacity electric steamer, which can fully liberate your hands, and even the kitchen white can easily cook a big meal. In the mother and infant scene, a variety of product combinations, such as bear cooking stick, steam bottle sterilizer, bear cold water dispenser, etc., can help Bao Ma easily take care of her baby and protect her baby's healthy diet.

Of course, channel construction is also the focus if you want to better reach users with high-quality product experience. Today, Bear Electric continues to explore emerging channels in addition to its own offline stores and online contacts. For example, on emerging new media channels such as Little Red Book and Shaking Sound, Bear Electric carries out brand communication and product planting activities with creative content that young people like; on Weibo platform, the brand also interacts with spokesperson Wu Lei during the opening period of Double 11, striving to achieve a wider level of user reach.

Strengthen the strategic layout of high-quality products, and digital intelligent manufacturing leads the high-quality development of the industry.

After a spurt of development, the small household appliance market is facing a new round of transformation cycle. Especially in the environment of more rational consumption, enterprises need to reshape market competitiveness through product innovation and deepening reform. From this point of view, Xiao Xiong Electric can achieve counter-trend growth and harvest double 11 good results, which has nothing to do with its strategic layout of fine products and the transformation of digital intelligence manufacturing.

It is the "core engine" for Xiong Electric to realize business growth by comprehensively improving product strength around boutique strategy. At the R & D end, Bear Electric has more than 10 R & D teams to ensure product iteration and new product development; at the design end, Bear Electric has a team of 60 + designers and links global cutting-edge design resources to lead the market trend with personalized design. In this way, users can start high-quality small appliances in Double 11, and the appearance and design style of the products are more in line with young people's aesthetic preferences.

For the accelerated transformation of digital intelligence manufacturing, it is the "booster" for Xiong Electric to lead the high-quality development of the industry. At present, Bear Electric has laid out 5 intelligent manufacturing bases, more than 70 production lines and 2 domestic top-level automatic production lines nationwide, driving the manufacturing trend of lean innovation in its industry with high-quality manufacturing. In addition, through digital operation enabling, Bear Electric further realizes efficient coordination of enterprise operation by using ERP, intelligent manufacturing platform, marketing business middle platform and other new generation digital platforms, which can also ensure more efficient service efficiency and more accurate user reach during Double 11 period.

Stretching the timeline, Double 11 is only a node on the road of brand building, promoting exquisite life into hundreds of millions of families, still has a long way to go. What can be determined is that from implementing the boutique strategy to leading digital manufacturing, Bear Electric is creating more surprises for the industry and consumers. If you also want to harvest exquisite life in this double 11, then hurry to the official flagship store of Bear Electric to order!

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