Shulou(Shulou.com)11/24 Report--

From squatting to buying calmly, from mincing hands blindly to hoarding goods selectively. Double 11 to the 15th year, has already changed from a shopping carnival to a better life upgrading festival in the hearts of consumers. Everyone hopes to buy more ideal good things at a more friendly price, so as to achieve an advanced lifestyle easily.

During the Singles' Day holiday, did you do it in the first place, or were you still hesitating between several models? If you haven't chosen yet, take a look at which good things are the most popular on Tmall's double 11 list (as of November 8).

Who is the king in different categories? Brands such as Xiao Xiong, Estée Lauder and Li Ning are favored.

This year's Singles Day, the major e-commerce platforms have competed for "price power", do not play fancy rules and routines, and let consumers buy without burden at a really good price, which can further help to meet the needs of a better life. However, consumers have to buy too many household appliances and digital products, as small as face creams, toothpaste, shampoo, off-season autumn and winter clothing, mother and baby items, and so on. At this time, Tmall double 11 list is a very valuable shopping reference.

At a time when the pace of life is fast and work is stressful, taking good care of yourself becomes a luxury. This double 11, health products must have a name, not limited by the scene, the health pot which can easily brew scented tea and stew desserts is particularly popular. Judging from Tmall's best-selling list, Little Bear Electric Office glass health pot ranks first, with a hot-selling index as high as 9.9. As the "trump card" category of Little Bear Appliances, health pots continue to follow the upgrading of consumer demand, not only materials and technology are more and more in line with the needs of young people, but also innovate office, home and other different scene experiences. its omni-channel sales exceeded 28 million units from 2015 to 2022, and it is expected to hit a new high this year. In addition, Little Bear's three types of rice cookers topped the list of ceramic rice cookers, and Xiao Bear's multi-functional folding cooker won the list of multi-functional cooking pans TOP1. If you want to buy small household appliances, you must be right to pay attention to Little Bear Appliances.

In addition to health preservation, "Yueji" consumption continues to heat up, making hoarding a compulsory course for Singles' Day. Moreover, this year's consumers are becoming more and more professional, not following the products blindly, but paying more attention to the ingredients, technology and effects. Take the eye cream necessary for staying up late party, the user's word-of-mouth is the most convincing. In Tmall double 11 Eye Cream repurchase list, Estée Lauder fifth generation small brown bottle anti-blue light eye cream ranked first, the annual number of buybacks reached 49000. This eye cream, as the latest work of the small brown bottle series, has 15 years of professional accumulation in the field of dark circles under the eyes. It can not only effectively reduce the phenomenon of aging around the eyes, but also its unique repair technology can restart the intercellular repair signal and correct the skin disorder rhythm. If you want to buy a really effective eye cream, your experience is worth referring to.

After hoarding good things, we still can't relax our sports and fitness in autumn and winter. At a time when the whole people pay attention to healthy physique, badminton activities that are easy to use, fat-burning and strong participation are very popular, and a pair of comfortable and non-skid badminton shoes can greatly improve the playing experience. Judging from the best-selling list of badminton shoes, Li Ning's three badminton shoes are among the top three on the list, meeting the different needs of lovers, women and children respectively. Take the TOP1 Li Ning chameleon badminton shoes, for example, multi-material splicing design can provide good packaging and air permeability, help to improve sports performance, the inside of the toe uses TUFF TIP technology, wear-resistant and more wear-resistant, and the sole uses bionic outsole for more anti-skid. Friends who want to buy professional badminton shoes are recommended to start.

Rational pursuit of health and refinement, "quality-to-price ratio" becomes the key word

The above list is only a small part of Tmall's double 11 list. According to different consumer demand, Tmall double 11 list subdivides 14 major categories, such as clothing and fashion, beauty makeup, and quality household appliances, and subdivides 6 different dimensions such as best-selling list, best-selling list, and good evaluation list under each category. Consumers can look at it according to their own preferences. And, based on big data and consumer insight, Tmall list has realized the personalized recommendation of thousands of people, and can recommend the brand that is most suitable for you according to your search habits and consumer preferences, thus greatly saving time in shopping.

Moreover, the entire Tmall list can reflect the changes in the overall shopping trend of Singles Day this year. Compared with the simple performance-to-price ratio, the "quality-to-price ratio" is more recognized by consumers, who are not only more clear about what they need, but also prefer to choose the most suitable and experienced ones within the budget. For example, in the purchase of large items to improve the quality of family life, consumers have more pursuit, high-end Siemens boundless dryer ranks first on the best-selling list of dryers; in the choice of a new category of household cleaning floor washers, the two models with higher prices are among the top two on the best-selling list of floor washers and are deeply recognized by users.

Double 11 has gone through 15 years and experienced many changes. This year, double 11 returned to the price itself, which has played a good role in stimulating the current consumer market. It can not be ignored that although consumer sentiment tends to be cautious, the demand for a better life is only increasing, how can brands cope with such changes? From the list of Little Bear Electric Appliances, Estée Lauder, Li Ning and other head brands, it is very important to play their own advantages of differentiation. Brands should do fine work in their own field, do the extreme, pay close attention to the changes of users' needs, and really grasp the hearts of users with more excellent new science and technology products and better service experience.

Double 11 is under way, and there is still plenty of time to make a good choice for a better life. Combined with the double 11 list, according to your own needs, seize the opportunity to take good things into your bag!

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