Shulou(Shulou.com)11/24 Report--

On the road, it is the daily life of journalists, but also the most beautiful posture of this profession. How can I deliver the latest information to users faster between hot spots? When the era of intelligent Internet arrives, how can technology help media innovate content expression forms?

On this year's Journalist Festival, Chuanguan News joined hands with Tencent Cloud (Cloud) intelligence to issue "digital intelligence assistants" for journalists, build the largest digital reporter matrix in China, and use AIGC to help the news run faster by one minute.

These "digital intelligence reporters" are digital clones of real journalists in Chuanguan News. Under the background of Chuanguan News vigorously promoting the implementation of video transformation strategy, real-life reporters interview in the front court, interpret the digital separation in the back court, carry out multi-thread broadcasting driven by computing power, innovate the intelligent content production process, and bring users a brand-new experience with more efficient, richer and younger video content products.

Human reporter, digital reporter double line operation, innovation video news production process

At present, the scale of Short Video users in China has reached 1.026 billion, and 95.2% of netizens look around the world through mobile phone screens.

As the "No.1 New Media of Sichuan Comprehensive News," Chuanguan News Client has downloaded more than 78 million. In order to comply with the general trend of video development, Chuanguan News upgraded version 10.0 this year, vigorously promoted the implementation of video transformation strategy, launched "C video" account matrix, reconstructed content system, and actively participated in the main battlefield of Short Video dissemination.

Chuanguan News CTO Huang Yun said that the transformation from text news to video communication needs to face two major challenges:"One is the transformation of journalists 'thinking, from text to video images, journalists should learn to face the lens and adapt to the lens; Second, human resources coordination, video production involves multiple links, from lighting, shooting to editing requires multi-person collaboration, to have a complete team to do support. "

Facing the brand-new communication topic, how to make the original text reporter better transform into the battlefield of Short Video, how to solve the challenge of manpower shortage and improve the production efficiency of video content with digital technology? In September this year, Chuanguan News introduced Tencent Cloud (Cloud) intelligent digital homo sapiens technology support, launched the first batch of real journalists as the prototype of the "digital intelligence reporter." This is also an attempt by Chuanguan News to reshape content ecology and innovate content expression by using AIGC technology.

Huang Yun said that digital avatars are not simply to reproduce real journalists, but to give full play to their advantages of multi-threaded broadcasting driven by computing power. Live reporter interview in the front court, digital reporter broadcast in the back court, synchronous operation in different places, truly reshape the content production process, improve quality and efficiency.

(A "digital intelligence reporter" built on the prototype of a real reporter can be driven only by inputting text and audio)

Up to now, 20 digital journalists customized by Tencent Cloud (Cloud) intelligence for Chuanguan News have all been online. The number of digital journalists in Chuanguan News has also expanded to 40, forming the largest group of digital journalists in China. Li Peng, deputy secretary of the party committee and editor-in-chief of Sichuan Daily Newspaper Group and editor-in-chief of Sichuan Daily, said that Chuanguan News would do enough to strengthen the intelligent production and dissemination of video content and strive to build a group of digital journalists.

3 minutes video customization exclusive digital avatar, AIGC helps news run one minute faster

In April this year, Tencent Cloud (Cloud) intelligently launched "AI + Digital Homo sapiens Factory." Relying on Tencent's self-developed AI capability and technical experience, it only takes 3 minutes for live video and 100 sentences of voice materials. The platform can input audio and text multimodal data, model and generate high-definition portraits in real time, and create "digital homo sapiens" similar to real people within 24 hours.

This technology has also been applied to the construction of digital reporter matrix in Chuanguan News. After completing the customization of "digital clone," Chuanguan journalists only need to input text and audio on the broadcast digital homo sapiens platform to quickly generate digital human broadcast video and produce video news anytime and anywhere.

Tang Zewen, a Chuanguan journalist and editor-in-chief of the video column "Tang Exploration Economic Circle," said that in the past, it took more than two hours on average to record programs a week in advance. After using a few homo sapiens, a 5-minute oral video can be generated in only 10 minutes, saving more than 12 hours a week if calculated according to the daily schedule.

In September this year, Tang Zewen went to Europe for a global survey and interview on the 10th anniversary of "One Belt and One Road," combining the interview of the front-line exhibition with the interpretation of "digital intelligence reporter," and sending out multiple program contents at the exhibition site. "As a production tool, digital people are actually helping us get rid of the constraints of time, place and manpower, so as to achieve a stable and continuous content output. "

(Live reporter interview in front, digital reporter broadcast in back, synchronous operation in different places, reshaping content production process)

From the perspective of news production, Tang Zewen believes that "timeliness is an important consideration in news production, and making news run faster by one minute is also the pursuit of generations of journalists." When digital journalists and more AIGC tools are widely integrated into the daily editing work of journalists, assisting journalists to produce faster and more accurate news is the real value of technology. "

From the news scene to the digital world, the digital reporter matrix is the epitome of Chuanguan News as the mainstream media trying AIGC (generative artificial intelligence) to reshape the content production process, improve quality and efficiency, and promote media integration to be deeper and more practical. In the future, Chuanguan News Digital Reporter Matrix will rely on the evolution of AI algorithm to provide services to users with more natural and delicate appearance, richer and more changeable capabilities and application scenarios.

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