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The Retail Industry Guide helps retailers emerge in highly competitive industries based on data

In the fast-growing digital world, mobile technology is reshaping the retail industry. Users spend more and more time on shopping applications, and traditional brick-and-mortar retailers put mobile business first in order to adapt to the current situation. In order to cope with the rapidly changing new landscape, retailers need to build strong insights and strategies based on data to stand out in a highly competitive industry.

Therefore, we have launched a new "Retail Industry Guide"-- to help you overcome all kinds of distractions, fully master efficient growth strategies, create a world-class mobile shopping experience, strengthen loyalty and publicity, and increase conversion rates and revenue.

Changes in the pattern of retail industry in the mobile era

On the Android platform alone, users are expected to spend more than 50 billion hours on shopping apps in 2023, a significant increase of 42 per cent over 2020. With the increasing popularity of mobile shopping, consumers' shopping behavior and preferences are changing imperceptibly. Use key data insight to keep abreast of mobile consumption growth trends, drive your business growth, meet changing user needs, and beat competitors.

The number of shopping app downloads has almost doubled in the past five years.

The growth is mainly driven by the mobility of companies and the shift of consumers to mobile shopping during the epidemic. Applications in retail stores, supermarkets and pharmacies are growing rapidly. Moreover, the number of BNPL app downloads surged, but declined slightly in the first half of 2023 after rapid growth.

What is the success of popular style e-commerce application?

The top 10 shopping apps offer more features than other top 30 apps, including popular options such as third parties, selected shopping content, daily / hourly offers, buy-and-pay, member rewards, and so on. the adoption rate of these features is higher than that of other top 30 apps.

List of popular growth Shopping applications in 2023

Between the first half of 2022 and the first half of 2023, nine of the 10 popular shopping apps experienced a sharp increase in global usage, with e-commerce apps such as SHEIN, AliExpress and Temu taking the lead. Temu showed eye-catching performance in 2023 and surpassed SHEIN in August 2023 to become the world's most downloaded application on iOS and Google Play platforms. These apps also made the list of the top 10 shopping apps used by total users in the first half of 2023, further consolidating their dominant position in the field of mobile shopping.

In the competitive retail industry, optimizing your mobile application strategy is not only an option, but also the key to expanding market share and ensuring continued success. The Retail Industry Guide provides retailers with the necessary knowledge and tools to open up the ever-changing retail field and point out a clear path for the development of the retail industry. With data-based insight, data.ai is designed to help companies stay ahead and drive business success.

About data.ai

Data.ai, which used to be a bellwether in mobile, is now the new standard for aggregating data. As a trusted source of the digital economy, our mission is to become the first converged data company enabled by AI, driven by artificial intelligence, to aggregate consumer and market data, generate data insights and promote digital development. We will devote our enthusiasm to serve the enterprise and create a successful digital experience for our customers.

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