Shulou(Shulou.com)11/24 Report--

Data-driven advertising operation is an important choice for Xiaomai Technology to improve overall business efficiency and build competitive advantage.

Up to now, Xiaomai Technology has completed the construction of a data-driven advertising operation system, and through in-depth cooperation with Shenze data, with the help of Shenze customer journey analysis platform, it has realized data-driven in advertising, operational activities and other links, as well as the full and complete operation of big data's assets to comprehensively improve the efficiency of advertising cashing.

Over the past eight years, Xiaomai Technology has been committed to building China's leading developer incubation operation platform, which has achieved steady development in the highly competitive mobile Internet industry based on the five core advantages of user growth, commercial growth, developer empowerment, AIGC service and creation platform. Recently, in the seventh "Star Dou Award" selection activity, Xiaomai Technology also won the "data-driven Industry Innovation Enterprise Award" for its excellent digital innovation ability and solid practical experience.

This paper is based on the cooperation scenario between Shenze data and Xiaomai Technology, and the data are all simulated.

First, multi-channel data access to enable teams to improve efficiency

In order to solve data isolated islands and other problems, and to achieve the maximum degree of data compliance security and privacy protection, Shenze data helped Xiaomai Technology to complete its privatization deployment at the beginning of the cooperation, and in the follow-up cooperation process, it has successively realized the data closed loop from customer acquisition to cash in the market, providing a reliable data basis for the company's digital operation.

Through Shenze customer journey analysis, Xiaomai Technology can better understand and meet the needs of users, and be able to achieve further optimization of product design.

On the one hand, based on the support provided by Shenze data, the operation team of Xiaomai Technology has easily realized the optimization and iteration of advertising strategy, and greatly shortened the promotion link.

On the other hand, the promotion team of Xiaomai Technology has achieved the goal of data-assisted decision-making by relying on the products and services provided by Shenze data. At the same time, through the global data analysis capability of Shenze data, Xiaomai Technology can more efficiently complete the further analysis of advertising space, code point and crowd, continuously optimize the commercial advertising cash realization strategy, and achieve maximum performance growth.

The head of Xiaomai Technology Project said: "Shenze data's products and solutions have helped us greatly reduce the time cost of manual running. and can help us according to different advertising sites, advertising types, time, seasons and consumer groups, develop targeted advertising strategies, continue to improve conversion efficiency."

Second, build a more intelligent user portrait and tag system

Through this cooperation, Xiaomai Technology has completed the construction of the user tag profile system, and layered users based on the user life cycle and user value, and then formulated different operation strategies for different levels of users. to achieve accurate circle selection and reach of the target population.

For instance. With the help of the product capability of Shenze data, Xiaomai Technology optimizes the tide project, accurately marks different algorithms and customized advertising strategies, and provides each user with a personalized advertising experience. The specific operations are as follows:

1. A / B experiment: different strategies, recommended items and advertising display methods are applied to different user groups, and compared and analyzed to evaluate the effectiveness of different strategies, so as to choose the most effective advertising strategy.

2. User tags: classify and mark users, through exposure events, classify users and label them with different advertising algorithms.

3. User portrait: build user portrait according to the user's tag information. Through the integration of users' tag information, complete the comprehensive selection of users, help Xiaomai Technology better understand the needs and behavior characteristics of users, and provide users with personalized advertising services.

Third, cross-product user behavior path to improve user stickiness and transformation

Xiaomai has a variety of technology products, and the company attaches great importance to the value brought by user quality and user behavior information, as well as the tracking and analysis of omni-channel user behavior. Now it has precipitated the data assets of the whole life cycle value of cross-product users internally.

Through in-depth cooperation with Shenze data, Xiaomai Technology can have a comprehensive insight into the behavior data of users in different channels and platforms, understand the behavior path and decision-making process of users in the process of watching advertisements / purchases, and understand their preferences. in order to optimize product positioning, promotion strategy, and improve the effect of transformation.

It is worth emphasizing that by analyzing the behavior of the same user on different projects and different product paths, we can describe the flow and transformation of users between different products, and then learn more about the characteristics and trends of users' multi-product use.

Fourth, perfect product and project switching, data rights management scheme

Through Shenze data, Xiaomai Technology has formulated and landed a perfect product and project switching and rights management plan, which makes dozens of projects and thousands of products easily realize data compliance collection, preservation and analysis. it provides strong support for the digital transformation of enterprises, and fully ensures the security and accuracy of the data.

V. Digital operation of overseas scenes has been fully landed to speed up the pace of globalization

In the process of this cooperation, Xiaomai Technology also put forward the demand of "opening up data at home and abroad", and realized the optimization of data collection and processing process through Shenze customer data platform, and completed the non-inductive transfer of data from the three-party platform. greatly improve the efficiency of data maintenance.

"thanks to digital capabilities, we have overcome most of the problems encountered in overseas product analysis, such as conversion and time zone switching," Xiaomai Technology said. at the same time, we have also achieved more convenient data compliance collection and application, laying a solid foundation for product promotion and performance growth in overseas markets. we also believe that Shenze data can accelerate our success in overseas markets. "

On the whole, in order to achieve advertising business operation and product / service innovation, Xiaomai Technology, together with Shenze data, further improves the breadth, granularity, depth and timeliness of data management, in order to improve the company's management ability and overall operational efficiency.

Next, Shenze data will continue to give full play to its own advantages, based on the differences between Xiaomai's technology business demands and personalized scenarios, through quality assessment and accurate marketing and other means to help Xiaomai continue to understand market needs and formulate corresponding marketing strategies. in order to achieve outstanding development in the field of digital management and marketing innovation!

Search Shenze data to enter the official website, you can view the solutions of more industries such as the Internet for free, and experience demo.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.