Shulou(Shulou.com)11/24 Report--

Since Huawei Mate X5 "sold before launch" in September, this well-deserved benchmark product in the current folding screen market is still difficult to obtain today, not only continuing the "e-Maotai" attribute of the previous Mate X3, but also becoming the most recognized folding screen phone among consumers, even without it.

This kind of achievement is naturally inseparable from the product power advantages of Huawei folding screen itself-- extremely light and thin process design, more fall-resistant Black Tortoise toughened Kunlun glass, two-way Beidou satellite information, as well as ultra-perceptual XMAGE images, ultra-clear frontier double screens, and so on.

Of course, apart from what has been mentioned above, Huawei's folding screen can not become an "e-Maotai" without the innovation of large screen interaction and folding screen ecology behind all these key experiences.

More than 90% of users expect functional innovation of folding screen software. According to iResearch Consulting's 2023 Insight report on China's folding screen Mobile phone Market, 97.6% of users expect functional innovation of folding screen software. this set of data reflects the strong demand of folding screen users for better and better large screen interaction.

The report of iResearch Consulting truly reflects the large screen ecological defects of many folding screen phones today.

Huawei, which has been immersed in the consumer market for many years, naturally understands the needs of consumers better.

Therefore, at the whole level of folding screen research and development, Huawei not only promotes the innovation of folding screen hardware technology, but also constantly improves the folding screen ecological experience at the first time, and constantly sets up industry standards with its own influence. and lead the common progress of the industry folding large screen industry.

This is also the key to the success of Huawei's folding screen phones.

So what are the more specific advantages of Huawei folding screen in folding screen ecology and large screen interaction? Next, CTOnews.com will use the Mate X5 as a folding screen phone to illustrate the actual scene.

In-depth exploration of the pain points of large-screen applications, Huawei MateX5 leads the innovation of large-screen experience. First of all, take the highest-frequency social media applications, such as Little Red Book, which is also the most representative product of social media App.

When we use a traditional straight phone to browse the Little Red Book, it is usually displayed in the way of two columns of grid, while the folding screen phone is also displayed in the way of two columns of grid when it is not specifically optimized for the small Red Book. This will cause the application to simply stretch horizontally, with a larger screen but no more content.

On the other hand, Huawei Mate X5 optimizes the picture-text ratio of Little Red Books so that the content is displayed in a three-column grid. Compared with traditional straight-board phones, this method has one more column, so that it can display more content and better experience the advantages of large-screen phones.

Of course, the advantage of large screen is not limited to social media applications, but also video applications such as Youku and iqiyi.

In the past, when watching videos on a straight-board phone, if you wanted to watch on-screen comments, you had to endure the trouble of blocking the video images. If you want to leave a message or score on the video, the pop-up input method will also block the video picture and cause considerable inconvenience.

At this point, you may wonder if changing a folding screen phone will solve this problem. This is true in theory, because the larger screen allows the content to unfold in turn without interfering with each other.

But the problem is that many folding screen phones are not optimized for video App, and they are still simply enlarged and stretched, which leads to a huge horizontal banner picture on the home page when the video App is opened on the large screen, which takes up a lot of space on the screen, looks extremely uncoordinated, and causes a huge waste of space on the large screen.

For example, when you click on the video to enter the secondary playback interface, the video content is at the top, but the video introduction and recommendation part below is compressed, and the sliding area is small and the operation is awkward.

Let's take a look at how Huawei Mate X5 is optimized.

Take Mango TV and iqiyi video as an example. When you open the home page, the horizontal video shows that the banner will become smaller, and the banner will add some pictures of the previous and next video.

Let's take a look at how Huawei optimizes on the information App.

Information applications are also hard-hit areas where folding screen optimization is not in place. For example, when a news is opened on a large screen before optimization, too much text is displayed horizontally and the content is too dense, which looks very unnatural.

Take the optimized Sohu News as an example. If you open Sohu News, you can scan the news in two columns, and one screen can show more news content. The text is not dense, the typesetting is more reasonable, and it is easier to read.

Financial and stock applications are even more inseparable from this big screen.

For financial and stock applications, large screen display is even more important.

Take the financial union as an example, when viewing the telegram in full screen before optimization, you need to click on the recommended individual stock information page to jump, which is inefficient. After optimization, the content of the telegram is displayed in columns, the content of the telegram is displayed on the left side, and the stock information is displayed on the right side, and the use efficiency has been significantly improved. When viewing individual stock information in full screen, the big screen provides a more immersive experience, allowing users to focus more on stock information.

After writing so many practical cases, Huawei actually has a lot of innovations in the ecological optimization of folding screen applications, such as QQ Music, which can display music covers and complete lyrics at the same time in the music playback interface. For example, "Game for Peace" this kind of online games, the big screen brings a broader field of vision, can see more game pictures than the traditional straight board.

In a word, Huawei gives full play to the advantages of large folding screen through a series of application optimization, so that the application can be presented to users in a more reasonable and efficient way. This optimization not only improves the work efficiency of users, but also enhances the user experience. With the large screen advantage of Huawei Mate X5, users can browse and operate applications more easily and enjoy a more immersive experience.

In addition to application optimization, there is also large screen interactive innovation. In the past two years, Huawei's HarmonyOS system has undergone many updates and iterations, bringing Huawei core advantages such as multi-screen collaboration, distributed file management, control center, hyperterminal and so on. These innovative technologies not only promote the interactive experience upgrading of Huawei mobile phones, tablets, PC and other intelligent terminal devices, but also break the system ecological barrier between different devices, and achieve content synchronization and hardware sharing between different devices.

This is also the core experience advantage of Huawei Hongmeng, and Huawei's folding screen naturally has the same advantage.

For example, in terms of productivity, Huawei Mate X5 supports the super relay function, which allows users to easily transfer text, pictures, music, videos and other materials between different terminals, which greatly improves the productivity of users and makes the transmission of content between different devices more convenient and efficient.

For example, with Huawei tablet, Huawei folding screen brings multi-device mobile communication sharing, so that the tablet can enjoy Huawei Mate X5 mobile network, and even the mobile phone number that can be detected by the tablet can be logged in with one button, avoiding the tedious need to copy SMS verification code to log in.

It even supports the cross-device service transfer between Huawei tablets, and the current tasks on phones and tablets can be seamlessly transferred to each other's devices. For example, when a tablet opens CTOnews.comApp, you can directly switch to the background, and then transfer to Huawei phone to continue reading. More importantly, at this time, the phone does not even need to install the corresponding App. I have to say that Huawei has understood the cross-screen cooperation.

In terms of large-screen interaction, Huawei has also brought well-received large-screen interactive features such as intelligent windows and parallel horizons.

For example, intelligent multi-window allows users to achieve collaborative interaction between different applications, such as watching movies while shopping, while chatting on Wechat while shopping on Taobao; upgrading parallel horizons can support multi-tasking in the same application, such as opening two Taobao stores to compare prices at the same time, browsing moments while chatting on Wechat, and so on.

There are also functions such as internal and external screen space gestures, partition screenshots, cross-screen dragging of pictures and text, as well as interesting games such as internal and external double-screen follow-up expressions, individual themes, panoramic weather and so on. There is also a variety of hovering experiences brought by taking advantage of the shape of the folding screen, such as video App hovering. In hover mode, you can enter the hovering state by clicking on the video. The top is used for video playback, while the lower part controls the volume and progress. The two screens each have their own responsibilities and work together. There are also hovering photography, hovering fitness, hovering meetings, hovering to watch movies, and so on.

It is these meticulous large-screen interaction and ecological optimization that give consumers the only large-screen experience on Huawei's folding screen, which is difficult to feel in competitors' folding screen products.

And this is also the core reason why Huawei folding screen can become "e-Maotai".

According to the 2023 Insight report on China's folding screen mobile phone market released by iResearch, 46.2% of folding screen phones mentioned the brand China, and consumers' awareness of Huawei's folding screen reached 84.1%. Huawei once again took the top spot with more than 50 per cent of the market share in China's folding screen mobile phone market in the first half of 2023, according to data released by data agency CINNO.

All kinds of data show that Huawei has become far ahead in the track of folding screen.

These achievements not only come from Huawei's "dare to be the first in the world" in folding screen technology: China is the first to release large folding and lead the lightweight revolution of folding screen, and it also has three forms of folding screen: internal folding, external folding and vertical folding.

What's more, Huawei's long-standing leadership and standard shaping of folding screen ecology and large screen interaction are inseparable. for example, as early as 2019, Huawei took the lead in drafting interaction and ecological standards for folding screen phones. in conjunction with the Software Green Alliance, the first folding screen application ecological alliance was established, and the White Paper on folding screen Mobile Smart Terminal was released. At that time, this white paper could be said to be the "beacon" of the folding screen mobile phone industry, and it defined and regulated the ecological standard of folding screen mobile phones. Subsequently, Huawei also issued the "HarmonyOS folding screen Design Specification" to help the domestic mainstream TOP3000 + applications achieve large screen adaptation.

In May this year, Huawei proposed five standards for folding screen phones, namely, high-end appearance design, strong performance and light and thin body, high reliability, good folding screen experience and mature software experience.

At this year's HDC conference, Huawei also proposed the folding screen / tablet Application experience Evaluation Standard, which helps developers and designers better evaluate the application experience of folding machines from four aspects: complete basic functions, reasonable and beautiful layout, easy to use and efficient interaction, and folding adaptation.

Is the so-called first-class enterprises to make products, super-first-class enterprises as the standard.

Behind these standards is Huawei's deep thinking behind the development and innovation of folding screen phones over the past five years, and it is also the practice sharing of the evaluation criteria for folding screen experience. As a leading brand in the industry, Huawei is still moving forward on the road to a richer folding screen ecology.

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