Shulou(Shulou.com)11/24 Report--

Home appliance consumer network, November 7, the annual Singles Day Carnival is in full swing. Senge opened a hot promotion with the theme of "Champion Kitchen Carnival", and its sales exceeded 10,000 units at the beginning of the good period. at the same time, it won the first place in the sales of intelligent washing products, showing the strength of the champion.

Event: Senge Z60 intelligent washing integrated stove set off a hot revolution of intelligent washing in the industry

Previously, in the integrated stove industry, the cleaning of the inner tank of the steaming oven is a difficult problem in the industry. whether it is the upgrading of materials or processes, it stays on the manual cleaning of the inner tank, and the realization of self-cleaning of the body is a blind area of science and technology. it is also a major consumer pain point criticized by consumers. As the inventor of the intelligent cleaning integrated cooker, Senge recently released the Z60 intelligent washing integrated cooker, which liberated consumers' hands because of overcoming this technical problem, and quickly became the sales champion of intelligent washing integrated cooker in the whole network of Singles' Day.

It is understood that the new product carries the industry's first automatic water washing technology for the tank of the steaming oven, and has won a national invention patent [intellectual cleaning of the tank of the steaming oven and integrated stove]. It can realize automatic cleaning in three steps and completely liberate the hands. The first step is 65 ℃ hot water circulation flushing, 32 holes seamless spray to cover the inner tank without dead angle, which can effectively soften the grease and achieve both cleanliness and energy saving. The second step is to adopt fully automatic intelligent water supply and drainage technology, and the whole process is completed automatically, which solves the trouble of bending down and squatting and changing water manually. The third step is 120℃ high temperature sterilization and drying, high temperature strong sterilization, drying the inner tank, dispel the peculiar smell, the drying end does not need to open the box door to breathe, the inner tank is still dry and fresh for a long time. While cleaning the inner tank, it can also disinfect and disinfect, solve the cleaning problem and protect the health of consumers at the same time.

Behind the exclusive initiative of Senge is Senge's unswerving technical investment, tackling key problems and innovation for many years. Take the self-cleaning of the inner tank of the integrated cooker as an example, which is different from the dishwasher. The dishwasher mainly cleans the internal pots and dishes, while the Senge intelligent water washing integrated cooker cleans the entire inner gallbladder wall of the steaming oven. In the absence of a reference case on the market, Senge developed and designed its own self-cleaning program. Repeated comparisons and thousands of tests have overcome more than 30 technical problems and creatively completed the integrated in-stove gallbladder cleaning technology. Because the integrated cooker has the function of steaming and baking, there are heating tubes and circulating fans in the inner tank, and the structure is complex, and the highest temperature is 230℃. Therefore, the spray arm material, size, placement location, spray hole, aperture spray water quantity and so on are all very important, in the absence of any paradigm to refer to. Senge special research and development group through repeated calculations and experiments, work on the details, and finally achieved through technological innovation.

In addition to the innovation of washing function, Senge Z60 also has the industry's first double-air circulation baking technology, which can achieve uniform baking and fast baking. It creatively adopts two circulating hot fans around, which rotate auxiliary heat when baking, accelerate heat transfer, make the whole tank warm up faster; with top heating tube and bottom heating, form a four-way three-dimensional temperature cavity, achieve 1 ℃ precision temperature control algorithm, uniform temperature field, achieve "cleaning champion" while also "uniform baking champion", "speed baking champion", is a genuine all-around champion.

Senge Z60 intelligent water washing integrated stove with the industry's first fully automatic live water cleaning system and other six champion technologies, accurately penetrated the kitchen cleaning and cooking pain points, led the integrated kitchen washing revolution, but also reaped the love of consumers. The consumer network of home appliances saw on JD.com Mall that consumers praised the Senge Z60 intelligent washing integrated stove, mainly expressing satisfaction with the intelligent washing, design, appearance and service. " Starting with this integrated stove is selected by comparing many brands, and the intelligent washing is very practical and advanced. It's worth recommending. " The style is beautiful and the appearance is responsible. "" The integration of steaming and baking is quite convenient, saving space, high firepower and strong suction. "" The installer is also a very good service, patiently answer questions, open kitchen integrated stove is the best to use. "

Observation: marketing cross-border 20 years of sharpening a sword to create Senge champion quality

Good wine is afraid of the depth of the alley. In building product strength at the same time, Senge also through cross-border marketing, so that products out of the circle.

Since the beginning of this year, Senge has made great efforts in sports marketing and has become a brand of integrated stove in the training Bureau of the State General Administration of Sports. In April, Senge official declared "Olympic champion Tian Tuan" as the brand image spokesman, through the endorsement of sports champions, let more consumers know the champion quality of Senge Electric Appliances. With the approach of the Hangzhou Asian Games, Senge attracted the attention of the whole people by holding "China wins one Golden Sen Song without a single order, singing the Song of Victory for China together" and "cheering for the Song of Victory". In October, at the China Outdoor Sports Industry Conference in Dali, Yunnan Province, Senge displayed the new product Z60 intelligent washing integrated cooker, U7 sterilized integrated dishwasher and outdoor products, and hired professional chefs to cook on the spot, attracting a large number of consumers to pay attention to Senge brand, recommend Senge products, and create a new paradigm of textbook-level creative marketing.

During the Singles' Day, Senge integration stove recommended the layout of new media platforms such as Xiao Hongshu and Douyin, live training on the self-media platform, all-round linkage online and offline, and through high exposure of short videos, recommended and guided transactions on the site, triggering consumer interaction. Behind the continuous development of Senge's products and brands, it comes from the manufacturing strength, technological innovation strength and service strength of Senge for 20 years.

It is understood that Senge has the industry's first industrial 4.0 intelligent kitchen electricity industrial park, and also took the lead in establishing CNAS national recognition and Intertek authorized satellite laboratory, introducing intelligent automation lines across the line, taking the lead in realizing the automation, information and intelligence of industry production, and leading the industry with cutting-edge innovative technology and excellent product performance. Senge has also carried out scientific research cooperation projects with a number of top universities, and the production equipment, scientific and technological strength and product technology have all reached the leading level of the industry. Senge is not only the drafting unit of more than 20 national, industrial and local standards. The company has also been honored as the "quality leader in the national integrated cooker industry" for many years, and is the first batch of Zhejiang manufacturing "product" benchmarking enterprises, with a R & D team of more than 100 people making continuous efforts for technological innovation.

Industry analysts believe that as more and more consumers learn about Senge's intellectual strength, champion quality and entrepreneurial spirit, Senge kitchen electricity will continue to sell well. Senge will lead the industry to continue the legend of high-quality growth. (du Jia)

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