Shulou(Shulou.com)11/24 Report--

From November 5 to 10, 2023, the sixth China International Import Expo (Expo) with the theme of "New era, sharing the Future" was held in National Exhibition and Convention Center, Shanghai. After six years of continuous promotion and precipitation, the Expo has become an important stage for global enterprises to show brand strength and promote trade cooperation. As a leading brand in the global technology industry, Samsung has participated in the exhibition for six consecutive years, creating a "science and technology artist" through advanced experience and excellent quality, which is loved by countless Chinese consumers. What kind of surprise did Samsung bring at this Expo?

Living room TV products leading the upgrading of visual experience

Samsung TV has led the global TV market for 17 years in a row, always representing the highest level of the TV manufacturing industry. With the emergence of the trend of super-definition, intelligence and materialization of TV products, the iterative direction of Samsung TV technology also shows the guiding value of difficult items.

In the Samsung TV booth, spectators stop at the Neo QLED 8K TV booth. As Samsung's flagship series, QN990Z TVs cover a 98-inch oversized screen with more than 33 million pixels, bringing unparalleled immersion in the clear picture quality. The power to give fresh perception to each frame comes from the Samsung Neuron Quantum Dot processor, which provides reliable computing support in the face of the huge data processing requirements of ultra-high-definition video. AI image enhancement technology realizes the display effect of upgrading SDR content to HDR image quality with one click. Looking back at the route of technological upgrading in recent years, Samsung will surely win in the future competition in the TV industry based on the "core".

Next to Samsung's Neo QLED 8K booth, the OLED TV series (S95Z) has attracted audience admiration with its artistic masterpiece, which is only about 11mm thick. This model is the first OLED TV in the world to obtain Pantone (Pantone) color certification, and its accurate color power also comes from the perceptual color mapping technology of neuron quantum dot processors, which can be combined with the content watched, actively adjust the overall or local color and brightness of the picture, and show a nearly perfect visual texture.

Samsung The Serif Picture Art TV shows its value diversity in the home space with its exquisite "I"-shaped frame and freely movable properties. Samsung The Frame Wall painting Art TV is aptly named, its unique matte screen display technology can perfectly present art paintings, combined with proprietary thin wall hangers, easily become art furnishings in the home. The visual effects of Samsung MICRO LED and even beauty bring excellent audio-visual experience to the attendees. In addition to the well-known 89-inch MICRO LED, this Expo also brought 101in MICRO LED. As the first exhibition of this model in China, it is believed that 101in MICRO LED will be officially available to consumers soon.

The strength of service software that covers home applications all over the world

Nowadays, the single value of audio and picture output equipment can no longer cover the functional needs of consumers for TV products. The excellent operating system experience, convenient and intelligent home IoT ecology and joint content platform customized high-quality resource services all reflect the excellent scientific and technological soft power of Samsung TV.

Samsung TV's new Tizen intelligent system runs more smoothly, can boot in a second and without ads, and is compatible with Tizen and Android applications. The app store supports more than 300 app downloads, and users can watch mango TV, cloud audio-visual aurora, cool meow film and television, Galaxy kiwi fruit and other audio and video resources. At the same time, it supports far-field voice, smart things and dual-window screen work, which is a qualified "brain" of home life.

Samsung TV's Knox security system has so far provided device protection for more than a billion users around the world, making it one of the most trusted security systems in the world. In addition, different series of Samsung televisions also provide a variety of life experiences for viewers by providing different applications and services. Such as The Frame Wall Art TV built-in Samsung Art Gallery services, rich resources to meet different artistic tastes. Samsung OLED TV, QN85Z TV and Q80Z TV integrate the massive content of iqiyi frame painting MAX. When watching film and television content in Kiwi and Aurora TV, users only need to select frame MAX to enjoy the cinema-like audio-visual experience of "4K high bit rate HDR high frame rate panoramic sound".

Samsung TV, which wins in the pattern, contributes to environmental protection.

The hardware and software of Samsung TV have demonstrated the great advantages of enterprises in accumulation and innovation, while maintaining a long-term leading posture, the brand pattern may be the most difficult to test. Adhering to the concept of sustainable development, Samsung TV has created a green cycle model throughout the product life cycle, and the practice of recycling and reuse of resources in the leading industry is eye-catching.

At the Expo, Samsung demonstrated the use of recycled materials in plastic parts of its products. By 2022, Samsung had used 98826 tons of plastic materials containing recycled resins worldwide, with a utilization rate of 14%. By 2030, Samsung aims to include 50% of its recycled resin in its plastics, and by 2050 it will use recycled resins in all its plastics. Some of the components of Samsung Neo QLED TVs are made of various recycled plastics, recycled EPS (foamed polystyrene) and graphite sheets from discarded batteries. Samsung reduces and replaces materials that may produce large amounts of carbon emissions from an environmental point of view, and reduces its carbon footprint. Samsung actively practices corporate social responsibility, strengthens green technology innovation with the concept of "daily sustainability" environmental protection, promotes green and low-carbon development, and becomes an example of environmental protection development for technology enterprises.

The appearance of Samsung TV in the Expo has set a new benchmark for the industry in living room entertainment, intelligent living, environmental protection and ecology, from sensory experience to life cognition, and provides consumers with new value. The stunning performance on the Expo stage is only a microcosm of its extraordinary achievements, and Samsung TV will continue to bring more surprises to consumers in the future.

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