Shulou(Shulou.com)11/24 Report--

The 2023 IFA Berlin Germany Exhibition came to an end, an annual science and technology event that attracted many technology giants from all over the world. Among them, leaders in the field of data storage such as Lexar Rexa have firmly attracted everyone's attention. Based on its outstanding technical strength and excellent user reputation, Lexar Rexa's new products have also received a lot of attention.

With the deepening of digital transformation, data shows a trend of exponential growth. The birth of massive data and the extension of the whole life cycle of data make people have an increasing demand for storage. It also puts forward higher requirements for the effective storage and management of data.

In order to better address the storage needs of global consumers, international high-end storage brand Lexar Rexa, this time with a number of important new products to participate in IFA2023, set off an upsurge in the storage field, and received attention and interviews from domestic and foreign media.

In the interview, Lexar Reksha Product Director Chen Jinbiao Wilson and European head SamyBenarfa introduced Lexar Reksha's latest storage solution and future strategy to domestic and foreign media and participants, and expressed their views on how to enable new computers and data storage and transmission to promote the construction and development of data security systems.

Horizontal full category architecture expansion, layout of the global high-end market

In recent years, the European market has been the main market for high-end consumer electronics companies, and the European market performance of many Chinese companies has exceeded expectations. As an international high-end consumer storage brand, Lexar Rexa has extensive brand influence and user reputation in the middle and high-end markets in Europe and the United States.

"as far as the European market is concerned, we operate in more than 25 countries through a variety of channels, such as offline retail, B2B commerce, online sales, etc., depending on the product," SamyBenarfa said. Although the storage industry as a whole is in the doldrums, Lexar Rexa has achieved growth against the trend. In addition to its outstanding achievements in the European and American markets, it has successfully laid out core sales channels in North America, Asia-Pacific, Europe and other regions, and has also achieved deep alliance with strategic partners in the Middle East and Africa.

All of this is inseparable from Lexar Rexa's deep insight into user needs and the continuous introduction of up-to-date products and storage solutions based on unique technology accumulation, allowing users to experience a high-performance storage experience at a lower cost. At this IFA2023 exhibition, the new products brought by Lexar Rexa reflect the consistent innovation, breakthrough and foresight of Lexar Rexa products.

In the face of the popularity of drones, motion cameras and other small devices, the Rexa memory card-LexarProfessionalGOLDmicroSDUHS-II is one of the few high-performance microSD cards in the market that support V60.

The three new flagship components, ProfessionalNM1090M.22280PCIeGen5x4NVMe, LexarARESRGBDDR58400 desktop memory and Rexa SSD: NM790M.22280PCIeGen4x4NVMe, are the flagship sequence layout of Lexar Rexa components with rich usage scenarios and efficient, stable and secure transmission.

High-speed transmission series LexarSL600 high-speed mobile solid state disk, LexarSL500 three-proof high-speed mobile solid state disk and LexarARMOR700 three-proof high-speed mobile solid state disk fill the gap of high-end mobile solid state disk. Seven new products improve the layout of Lexar Rexa's high-end full range, and inherit the high-performance, high-capacity and high-quality "excellent genes" of the Lexar Rexa family.

Insight into users + technological innovation, combined fists to improve user recognition

Wilson told the media "Hot Technology" interview: "insight into the needs of users, through technological innovation to bring users a better experience, is the foundation of Lexar Rexa."

The realization of technological innovation is inseparable from Lexar Rexa's strict control of product quality. Investment and control of product quality has always been its top priority. Lexar Rexa now has one of the richest testing equipment laboratories in China, and the global technical support team gives back to the headquarters to update and iterate the technical knowledge base.

Lexar Rexa has been able to occupy a leading position in the market for a long time, relying on the full link integration capability of Lexar Rexa. In recent years, Lexar Reksha has established and continuously improved the vertical industry chain integration capability from wafer packaging, testing to production and sales, and contributed Lexar Reksha's unique storage wisdom solution to the world by creating a global, full-category, full-link brand advantage. This year's IFA exhibition, Lexar Rexa's rich lineup of new products is a strong proof of it.

Every bright spot and every innovative element of Rexa's new products have been highly appraised by industry peers and users. And all this is a strong proof of Lexar Rexa as a leader in the storage field. Looking to the future, we look forward to Lexar Rexa's continuous innovation in the storage field, and we believe that they will bring more surprises to consumers in the future.

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