Shulou(Shulou.com)11/24 Report--

From November 5 to 10, 2023, the sixth China International Import Expo (Expo) with the theme of "New era, sharing the Future" was held in Shanghai. As a global technology industry leader, Samsung Electronics, which has been rooted in the Chinese market for more than 30 years, participated in the Expo for the sixth year in a row, and brought cutting-edge products such as Mini LED and OLED, which lead the trend of multi-technology track.

Samsung MICRO LED creates amazing audio-visual experience

In the new type of display, MICRO LED is one of the subdivided areas with the most advanced technology and the broadest growth prospects. This year, Samsung MICRO LED's major move is to choose China as the launch place of 89-inch MICRO LED products, which not only leads the trend of industry innovation, but also demonstrates Samsung's determination and efforts to actively expand the Chinese market in its global strategic layout. Samsung MICRO LED is rich in size. In addition to the well-known 89-inch MICRO LED, the Expo also brought a 101in MICRO LED. As the first exhibition of the model in China, it is believed that the 101in MICRO LED will soon be officially available to consumers. Samsung deeply explored the industrial ecology and future development trend of the top MICRO LED display technology, realized the collaborative technological innovation and tackling key problems of the whole industry chain, raised industry standards, promoted industrial efficiency, realized mass production, and let it enter the high-end family living room scene.

In the Samsung exhibition area of the Expo, Samsung MICRO LED products have great visual impact, and it is difficult for exhibitors not to be attracted by the unprecedented majestic picture texture at the first glance. The huge screen size combined with extremely tense light and shadow experience has achieved unparalleled shock. Samsung MICRO LED uses inorganic self-luminous technology, relying on advanced MICRO AI processor, can independently control more than 20 million miniature LED chips, bringing more than the peak brightness of 2000nit. Without passing the color filter, the red, green and blue primary colors further highlight the advantages of the picture in terms of color contrast, authenticity and visual angle, making the picture look more real. It is worth noting that Samsung MICRO LED uses glass-based technology exclusively developed by Samsung, which has improved by leaps and bounds than ordinary MICRO LED in terms of brightness and color. This technology will be the top technology that will lead MICRO LED and even the entire display field in the future. Samsung MICRO LED is equipped with OTS Pro sound and picture tracking technology, and its unique μ-symphony function provides multi-channel surround sound through the top, side and lower speakers of the TV, so that the audience can really experience the immersive audio-visual enjoyment.

While providing such excellent picture and sound quality, Samsung MICRO LED has an eye-catching shape of super-sensory full-view screen, with a screen share of 99.99%, leading home fashion. Integrated slim appearance to create the ultimate home aesthetics, the thickness of the whole machine is only about 2.49cm, the perfect integration of content, screen and wall, link the power of technology and art, and explore the beauty of harmonious symbiosis in living space.

Samsung The Wall expands the territory of high-end merchants

Samsung's cultivation of MICRO LED commercial market, selection of technical route, selection of materials and exploration of equipment are all at the forefront of the industry. Samsung brought the The Wall commercial display screen at this Expo, and the future display technology brought about by the eternal light of sapphire is full of praise from exhibitors from various industries.

Samsung has basic advantages in display screens, interactive sensors, optical components, module machines, etc., and also takes the lead in chips, algorithms and other software. Samsung The Wall products use Samsung's exclusive leading display technology in the MICRO LED field, which can purely express every color in the image. The MICRO AI processor provides multiple intelligence AI image enhancement functions to present high-end picture quality effects. Ultra-micro spacing technology and ultra-low reflection film show the extreme black and grayscale expression, 20-bit processing technology can automatically analyze and optimize the image, providing an excellent viewing experience. Its dynamic effect is also superior. By optimizing the power supply efficiency and video signal, the The Wall picture is smooth and smooth, bringing immersive visual enjoyment to users.

In addition, Samsung The Wall commercial display screen adopts wireless cable plug-in installation structure, which is easy to install and easy to maintain. In the field of high-end commercial applications, whether in education, retail, office, transportation and other industries, or automobile design, command and dispatching, commercial display and other scenes, Samsung The Wall commercial display screen can adapt well and easily maximize commercial value.

Display is everywhere, and MICRO LED has application prospects in large-size display, consumer electronics, micro-display and other fields, and is expected to reshape the new pattern of the industry. The appearance of Samsung MICRO LED in the Expo, on the one hand, shows Samsung's strong strength in the field of display technology, but also reveals to the audience the top application solution of MICRO LED technology in the field of home use and commercial use, showing a broad prospect of technical route and commercial value. As the leading brand in the global TV industry for 17 years in a row, Samsung not only takes the lead in the mature display technology category, but also invests a lot of R & D efforts in the promotion of next-generation technology, not only bringing fresh product experience to more users, but also providing a surging driving force for the development of the industry.

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