Shulou(Shulou.com)11/24 Report--

Recently, iResearch Consulting released the "2023 Mobile Real-time Retail Industry Research report" (hereinafter referred to as "the report"), which shows that the mobile phone real-time retail industry has developed rapidly in recent years, with the major mobile phone brands, channels and merchants stepping up one after another. there is more room for growth in the whole market in the future. With the fulfillment mode of online ordering and offline distribution, mobile real-time retail gives consumers the experience of getting new phones faster, and young people become the main force of consumption. At the same time, as the head channel of the first batch of mobile phones for real-time retail, JD.com mobile phones provide users with the experience of delivering authentic phones in one hour, and at the same time actively establish in-depth cooperation with manufacturers and merchants to promote the high-quality development of the industry.

Immediate replacement and no need to wait for young users have become the main force of mobile phone real-time retail consumption.

Nowadays, real-time consumption has become a new choice for many consumers to experience convenient life and enjoy comfortable services, and the overall development of the real-time retail industry is improving. According to the report, China's real-time retail market is expected to reach 2.5 trillion yuan in 2026. At the same time, real-time retail is developing from special scenes, high-line cities and a small number of categories to the whole scene, the whole region and the whole category. In recent years, the real-time retail category has been extended to mobile digital, home appliances, cosmetic products and so on. In the face of users' demand for a new mobile phone as soon as possible, JD.com took the lead in entering the mobile phone real-time retail industry in June 2021, realizing the layout of mobile phone real-time retail through mobile phone hourly reach.

The "report" shows that compared with the mobile phone market users, mobile real-time retail is more favored by the younger generation of consumers, accounting for more than 60% of the post-90s groups.At the same time, the user structure also shows the characteristics of concentrated high-line areas and a higher level of education. the value potential of the population is greater. While young users are the main users, consumers who use mobile phones for real-time retail have a higher frequency of renewal. According to the report, nearly 70% of the young people of Generation Z will choose to buy mobile phones within one year among mobile phone instant retail users.

In addition, in addition to emergency scenarios, daily replacement and purchase of new phones have become real-time retail application scenarios for users using mobile phones. According to the report, 34% of users choose real-time retail for mobile phones to replace them, and 21% of users choose to try new products. It is not difficult to find that the real-time retail machine purchase mode has been used by users and has become a new way to purchase new machines. Take JD.com 's mobile phone hourly arrival as an example. As soon as the manufacturer's new product goes on sale, consumers can place an order for the new phone through JD.com 's App search for "Mobile hourly arrival". The platform is intelligently distributed based on LBS, and the goods are delivered by nearby brands authorized stores, so that consumers can get new products on the opening day and get a better exchange experience.

Quality assurance and distribution speed have attracted much attention. JD.com joined hands with partners to give users a reassuring experience.

As mobile phones are high-priced products, users put forward higher requirements for product quality assurance, distribution speed and distribution security of mobile phone real-time retail. According to the report, quality assurance (genuine product guarantee, distribution guarantee) and distribution speed have become the most concerned factors for mobile phone real-time retail users, and the safety of the whole process, including distribution signing and receiving, has also been concerned by consumers.

It is precisely in order to provide users with a reassuring experience that JD.com 's mobile hourly order is delivered by a brand authorized store near the receiving address, and the authentic goods are guaranteed; delivery in the same city, one hour delivery, the delivery speed is guaranteed; after issuing the order, you can also learn the real-time delivery details online, from the merchant packing to the rider to pick up the order, the whole distribution process can be tracked, and the distribution process can also be more at ease. According to the report, the reason why more than 50% of users choose JD.com mobile phone hourly delivery is based on JD.com 's trust and recognition of delivery speed. Data show that in 2022, the number of JD.com mobile phone hourly orders increased by 100% compared with the same period last year, and the number of cooperative stores increased three times compared with the same period last year. At 8: 00 p.m. on October 23, Jingdong 11.11 mobile phones opened for sale within four hours, and the transaction volume increased by more than 110% compared with the same period last year.

It is worth mentioning that JD.com has been continuously deepening cooperation with manufacturers and businessmen to achieve sustained win-win growth. For example, for the launch of new products, holiday promotion and other key marketing nodes, through the linkage between manufacturers and stores to deliver new products at the same time, quickly pull up the attention of regional users, and achieve sales growth. With the launch of the iPhone15 series in 2023, JD.com 's mobile phone was sold in conjunction with more than 4600 Apple authorized stores across the country. JD.com 's data showed that the iPhone15 series had been on sale for 10 minutes, and 25000 units were already on the way. During the daily peak period, JD.com mobile phone hourly reaches to carry out in-depth co-construction with manufacturers to share resources and ability advantages, providing benefits for users' continuous operation, private domain construction, innovative projects and opportunity pilot, and strengthening merchants' own competition barriers. By 2023, more than 4000 Xiaomijia stores have launched JD.com mobile phones per hour. Xiaomi House can also stock goods for hourly arrival in advance, adjust the scope of store performance, and optimize the choice of new store locations.

In the future, with the development of real-time retail of mobile phones, JD.com will continue to strengthen cooperation with manufacturers and merchants to give users a better reassuring experience through mobile hourly access. This JD.com 11.11, want to experience JD.com mobile phone hourly arrival, in JD.com App home page search "mobile phone hourly reach" can enter the page, in addition to quality and speed protection, there are value benefits to enjoy.

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