Shulou(Shulou.com)11/24 Report--

With the increasingly fierce competition in the digital industry, the trend of market homogenization is serious, and the speed of product iteration is rapid.

As a leading brand in the field of digital accessories, Baseus Beisi handed over its answer paper. In the fierce competition, it deeply excavated the internal strength of the brand "practical and beautiful", infiltrated the brand mind from many dimensions of concept, product and scene, and launched a variety of practical and beautiful products covering the whole scene of life from the needs of consumers.

From converters to headphones, from wireless chargers to mobile power supplies, Baseus Beth's product line covers all areas of digital accessories. According to the data, Beth has won more than 140design awards and more than 2500 patents at home and abroad, and the rechargeable products continue to occupy the first place in the subdivision category of e-commerce platforms such as Tmall, JD.com and Douyin.

Although it has occupied the head position, Baseus Beisi's corporate development goal is actually more distant. On August 28, Baseus Beisi worked with brand spokesman Wang Yibo for the first time to interpret the brand proposition that "youth is practical and beautiful", setting off an upsurge of "pragmatism" and injecting youthful fashion vitality into the brand.

Then, on the occasion of Singles Day, Baseus continued to work with Mr. Wang Yibo, the global spokesman of the Beth brand, to launch a new concept of "cyber digital space", to launch customized digital products for office, entertainment and travel scenes, and to comprehensively optimize and upgrade the performance of the products, bringing a more efficient and convenient feeling of use. In the packaging design, the cyber green with a strong sense of the future is used as the main color matching of the new product, and the cool visual effect of young people has a strong fashion impact and a strong eye attraction. As soon as the new product was launched, the cool cyber green attracted great attention, once again strengthening the user's brand image of "practical and beautiful".

Generation Z has gradually become the main force of consumption, they not only pay attention to the practicality of products, but also pursue spiritual resonance and satisfaction. With the rapid development of science and technology, trendy and interesting lifestyles such as cyberpunk and video games have become the choice of more and more young people. Baseus Beth combines practicality and fashion in the new product, taking the popular "cyber culture" of today's young users as the communication connection point, giving the product a more personalized cultural expression and actively talking to young groups.

As a young, fashionable and dynamic brand, Baseus Beth has launched a series of IP cooperation such as Line Dog, Zhuo Dawang and Sanliou series since last year, launching a series of office learning and entertainment digital products such as joint capacitor pen, headphones and portable battery, and contact circle fans, film and television, tide play, animation and other areas of interest of young users, to establish consumer demand for emotional value. To meet the trend of diversity and the pursuit of beauty among young people.

From attitude to product, from product beauty to brand beauty, Baseus Beisi strengthens the brand values of "Young is practical and Beautiful" in all directions. I believe that with the deepening of cooperation with spokesmen in the future, Baseus Beisi will continue to pursue and explore, and will also bring us a richer new digital experience.

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