Shulou(Shulou.com)11/24 Report--

CTOnews.com November 7 news, Letv video today released an announcement, during the double 11 period, Letv video App canceled membership fees, all content 0 yuan to watch.

That is, from 0:00 on November 10 to 24:00 on November 20, Letv Video App will be sent directly to members, and everyone can receive it. All users who receive members can watch all content of Letv videos for RMB 0 during the above time period, and no advertisements are required.

In addition, LeEco also said that since the beginning of this year, it is brewing a new platform operation mode internally, and is expected to launch in December. LeEco Video will launch a brand-new copyright cooperation mode and add a new presentation form of "on-demand hall" in the App.

CTOnews.com is accompanied by LeTV video full announcement content:

When Double 11 meets the 12th anniversary of Legend of Zhen Huan, Letv does not play routine_Letv Video Double 11"0 Yuan Watch" Notice

Dear User Friends:

It's double 11 in a year. The preferential activities of major e-commerce platforms and manufacturers are intense and endless. All kinds of coupons, discount coupons and xx coupons are like scattered flowers, which dazzles people. The platform and people are fighting to see who is the "bottom price."

Indeed, users love "base prices," as do long video users. LeTV Video's Double 11 met the 12th anniversary of Legend of Zhen Huan (November 17), so this year we decided to give back to users 'understanding and support in the simplest and most direct way_LeTV Video App cancelled member payment during Double 11, and all content was 0 yuan to watch.

That is, from 0:00 on November 10 to 24:00 on November 20, Letv Video App will be sent directly to members, and everyone can receive it. All users who receive members can watch all content of Letv videos for RMB 0 during the above time period, and no advertisements are required.

Specific gift method: According to the time progress of the event, new users or expired members can receive membership rights for up to 11 days when they come to Letv Video; current members will receive 60 music beans equal to the value of 11-day members. Music beans can be spent as money. When Letv Video "On-demand Hall" is launched in December, they can be used to watch new video entertainment content on demand. We hope to give every user welfare with this kind of non-routine gift, enrich the "electronic pickled vegetable" of migrant workers, and provide them with a little emotional value and accompanying value.

This year is not an easy year, all walks of life are weak growth, even facing the challenge of survival, has been in the state of burning money long video industry is more internal and external problems. On the one hand, the platform cost caused by content, technology and operation remains high; on the other hand, users continue to gather on the platform of Short Video, with serious loss. However, LeTV video has not invested in a large range of copyrights in recent years due to financial reasons, and the new film source is weak, so that it has been ridiculed by the majority of netizens as "living on a legend of Zhen Huan." True, Legend of Zhen Huan is one of LeEco's most important copyrighted content, but LeEco's videos really, really don't want to rely solely on Legend of Zhen Huan.

Change is inevitable. Since the beginning of this year, we have been brewing a new platform operation mode internally, and it is expected to be launched in December. Letv Video will launch a brand-new copyright cooperation mode and add a new presentation form of "on-demand hall" in the App. Together with all film parties and copyright parties, we will bring rich and diverse film and television entertainment content worth watching to users. At that time, there will be a second wave of greater welfare feedback to everyone. Long video users generally want to watch dramas for free. Letv video will try its best to meet everyone's needs and regularly launch "0 yuan to watch" activities.

Later, LeTV video "electronic pickled vegetable" menu is attached. Good meals are not afraid of late, and good dramas are optional. Have a nice day!

The "0 yuan watch" campaign will be launched in the latest version of Letv video. Please update or download version 10.6.9 in time.

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