Shulou(Shulou.com)11/24 Report--

With the rise of the younger generation of consumer groups, household appliances consumption is also gradually becoming younger and fashionable, especially the intensification of the trend of household integration, so that the most beautiful embedded home appliances has become a popular trend. Recently, Rongsheng refrigerator launched a "French flat-embedded refrigerator for young people"-Shuangjing flat-embedded French 518, which further interprets the new imagination of contemporary young people about quality life with the personality of freedom and romance.

Decode the logic of "rejuvenation" and allow the voice to break the new wave of consumption.

In recent years, with the acceleration of the intergenerational replacement of consumers, the post-80s, post-90s and even post-00s have gradually become the dominant purchasing power of the market. The "2023 Contemporary Youth Brand consumption data Insight report" also shows that 31.2 percent of young "Internet aborigines" say they are "sexist" and have no resistance to good-looking products. Yueji's concept of consumption has shown an image-level trend and has become a new business opportunity to lead the upgrading of consumption.

Therefore, innovation on the basis of insight into the needs of the younger generation has also become a problem that the home appliance industry needs to seriously consider. In the past, refrigerator products are more to meet the functional value of users, now, the emotional value, pleasure value and other intrinsic value added to the function are also the key to whether the product can sell well.

With the popularity of fashion household styles such as extremely simple style and cream style, the decoration concept of home integration has gradually penetrated into the concept of young people. The embedded refrigerator is once again concerned by young consumers because of its beauty and space-saving advantages. Driven by market demand, domestic mainstream household appliance manufacturers have bowed into the bureau and launched embedded refrigerator products.

Among them, the most eye-catching performance is the voice refrigerator, whether it is last year's WILL borderless series or today's double net flat inlay series, have become the first choice for fashion consumers.

According to Oweyun data, Rongsheng double net Pro flat-embedded refrigerator 506 topped the industry in August and September after achieving weekly sales in the seventh week on the market. Rongsheng's embedded products such as Rongsheng WILL borderless refrigerator 605 and Rongsheng Shuangjing embedded refrigerator 508 have also achieved good results in the top 10 of the TOP list, from high-end products to middle and high-end products on the TOP list.

Rongsheng refrigerator is not only making products, but also making trends.

What does it mean to have a refrigerator that can be embedded in cabinets? For users, it is the aesthetic enjoyment of the coordination and unity of kitchen and restaurant scenes; for Rongsheng, it is the aesthetic integration of user-centered thinking of home appliances and home.

As early as 2022, with the release of the new series of WILL borderless refrigerators, Rongsheng opened the prelude to the embedding of refrigerators and household flats. at the same time, Rongsheng refrigerators also issued the embedded standard of "no protruding on the front, no seams on the side, and no waste of space". Entering 2023, Rongsheng refrigerator focuses on household flat embedding again: it successively launched double clean Pro flat embedded refrigerator 506 series new products and flat embedded 508 series products, taking the lead in realizing the landing of flat embedded refrigerator "product matrix" in the industry.

Today, the French structure of a more youthful Rong Sheng double net Pro flat embedded 518 refrigerator, but also stepped on the "embedded" tuyere. It is understood that the whole thickness of this refrigerator is only 598 mm, which is perfectly flat with the cabinets, and the reserved distance for opening the door is only 3 mm. It is closely sewn with the cabinets from the front, which will show the ultimate aesthetics of "no protruding on the front and no seams on the side". Its extravagant art panel, 7-layer relief craft, just like a family work of art. And French multi-door not only combines the advantages of traditional open-door refrigerator, but also develops in the direction of multi-directional door and multi-temperature zone, which is ultra-thin and easy to use, which can easily meet the needs of young people for food storage.

With a sense of beauty, it is even more necessary to have temperature. With the blessing of the Internet, the beautiful and beautiful French 518 refrigerator is also the responsibility of the wisdom of the family. This refrigerator has a smart connection function, which can connect to an intelligent management system through a mobile phone anytime, anywhere, learn about the status of the refrigerator, adjust the temperature, check the list of ingredients, smart side dishes, and get cooking advice and healthy recipes. It can be said that it is not only a refrigerator, but also more like a thoughtful butler, bringing more convenience and fun to the lives of young people.

Of course, as a powerful player in the refrigerator industry, Rongsheng refrigerator has always been deeply linked to the needs of young people and driven by scientific and technological innovation to promote the upgrading and development of the industry structure. Rongsheng double clean flat embedded French 518 refrigerator-31 ℃ freeze lock fresh, do not destroy food cell tissue, storage shrimp head does not change color, dumpling skin does not crack, so that the delicious is always fresh; and equipped with IDP global double purification function, negative ions can take the initiative to detoxify and sterilize, 24-hour monitoring, to achieve each opening, is the fresh breath of nature.

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