Shulou(Shulou.com)11/24 Report--

Nowadays, for contemporary young people, delicious food is not only the appetite of mouth and stomach, but also become "social", satisfying their pursuit and yearning for the ritual sense of life. As young people become the main force of new consumption, their concept of life also affects the change of the market wind, desktop cooking appliances with strong social attributes emerge as the times require. However, many products on the market often make users entangled: either they have a single function and can not meet the needs of different tastes at the same time, or they take up too much space, it is not convenient to accept, and it is more difficult to carry them out.

How can I enjoy delicious food with my friends easily and happily? Xiao Xiong's innovative folding multi-function pot opened up a new easy dinner experience for users by upgrading its "folding baking rinse", and won the TOP1 of Tmall's double 11 praise list (data as of 13:00 on November 6). Before dinner, there is no need to worry about what to eat, hot pot and barbecue are all satisfied; during dinner, the firepower is not broken, hot pot and barbecue is not long, etc.; after dinner, it can be disassembled and washed, folded and accepted. Xiao Xiong Electric folding multi-functional pot can take care of everything, so that users can easily enjoy the time of friends.

Resident Tmall double 11 praise list TOP1, both good-looking and omnipotent

At present, "socializing" is an indispensable part of life, and food is the bridge of emotional communication. The cooking appliances with strong social properties provide users with as much convenience as possible in social situations. According to Yien Marketing think Tank, 42.6% of respondents' main purchasing factor is the liberation of their hands brought about by the multi-functional product features. However, in actual use, although the product has rich functions, the cleaning work after use gives many users a headache. How can we choose and buy a multi-functional cooking pot that can really save effort and effort? Just look at the list. According to Tmall's double 11 best-selling list, as of 13:00 on November 6, Xiao Bear Electric folding multi-function pot ranked TOP1, while Xiao Bear split double-plate cooking pot ranked TOP3.

Behind winning many high praise, Little Bear Electric Appliance can deeply perceive the needs of users, innovate and upgrade the products, and win the minds of users. Specifically, in the product design, Little Bear Electric folding multi-function pot innovative patent folding design, in use, not only can meet the daily frying, roasting, burning, but also can achieve the integration of roasting and rinsing, while meeting the needs of hot pot and barbecue. After use, it can be folded and placed to save space, even small cabinets can be put down.

In the product experience, Little Bear Electric folding multi-function pot around the user dinner pain point for all-round upgrade, so that users easily enjoy the joy of getting together. Worry about how many friends are small and not enough to eat? Xiao Xiong Electric folding multi-function pot upgrade 4L mandarin duck hot pot and large baking pan, can satisfy 4 to 8 people to eat together, more lively to eat more enjoyable; worried that slow heating will affect the mood of dinner party? It is equipped with 2100W of large firepower, heating rivet tube close to the bottom of the double plate, can achieve instant heat in 1 second, barbecue, hot pot soon, etc.; worry about post-meal cleaning too headache? The utility model adopts a double-disk split design, which can not only be separated and washed, but also is not easy to hide dirt and leave peculiar smell, and there is no burden for cleaning.

Xiao Xiong Electric folding multi-function pot exquisite fashion, innovative and diversified product strength has also won the unanimous recognition of users. " The appearance of Little Bear Appliances is always online, which matches the style of the family, and its size is big enough to meet the dinner needs of eight people in the family. The key point is completely non-stick pot, very good cleaning! " This multi-functional pot can be controlled by zones, can be used alone or at the same time, has a large capacity, is convenient to receive, and is very good. " …… The evaluation of different users on Tmall platform also confirms the excellent reputation of Little Bear folding multi-function pot.

Behind the high recognition, brand strength is the support.

Bought a multi-functional cooking pot, although everything is complete, but the firepower is small, friends can only stare at dinner; although the baking pan can be cooked separately, it is not only dry and easy to deform, but also very easy to break when shaking. In fact, this is precisely because the brand ignores the actual user experience in product innovation and does not have a deep insight into the pain points of users.

The hot sale of the folding multi-function pot of Little Bear Appliances is precisely because Little Bear Appliances is deeply adapted to the needs of users, while innovating and upgrading product functions, taking into account the actual experience of users in the subdivision scene. The reason why we can do this is inseparable from the strong support of research and development, design and manufacture of Little Bear Electric Appliances. In order to accurately and efficiently capture the trend of user demand, Little Bear Appliance has built a three-level R & D system, has more than 10 R & D teams and applied for more than 1500 patents. Take Little Bear Electric folding multi-function pot as an example, it contains a number of utility model patents, innovative folding and rinsing, upgrading the user experience of larger capacity, faster heating, better cleaning and continuous baking without breaking.

In addition, in order to keep products close to the aesthetic and subdivided scene needs of contemporary young people, Xiao Xiong adheres to the concept of "relaxed and pleasant aesthetics", creates a 10 + design team, and cooperates deeply with external top design resources. build product design competitiveness. Xiao Xiong folding multi-function pot exclusive innovation patent folding design portable storage space, can meet a variety of food scenes. Similarly, in the appearance above, it is not inferior, the overall appearance of cream apricot color matching, fashionable advanced and versatile.

The final landing of a product is inseparable from the strong manufacturing capacity. At present, Xiao Xiong has 5 intelligent manufacturing bases, more than 70 production lines and 2 top-level automatic production lines in China, and has set up more than a dozen professional laboratories, such as performance laboratories and environmental labs. Equipped with a large number of high-precision modern testing equipment, all-round control of product quality, to ensure that each product leaves the factory can meet the requirements of high quality, to support Xiao Xiong's product reputation.

Nowadays, centering on the brand positioning of "small household appliances that young people like", Little Bear takes the boutique strategy as the traction, through the layout of multi-category and full scene, to meet the life needs of users with "experience first and diverse personality" with innovation. let users feel the leap of quality life in each use of the product. At present, the Singles' Day activity is in full swing, and we are still struggling with the partners who do not know how to choose the multi-functional cooking pot. Take a look at this model, which can be rinsed and baked at the same time, can be folded and accepted, and all the bear appliances can be folded in one pot.

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