Shulou(Shulou.com)11/24 Report--

On November 5, the sixth China International Import Expo (hereinafter referred to as "Jin Expo") was held in National Exhibition and Convention Center (Shanghai), and Samsung unveiled a series of household appliances. As an annual event for international enterprises to show the highlights of imported products and services to China, the Expo is committed to promoting cross-border cooperation and has become a high-level and open platform. Since the first Expo was held in 2018, Samsung has fully supported and actively participated for six consecutive years. The exhibition includes Samsung MICRO LED, Neo QLED 8K, Samsung OLED TV, The Lifestyle Art Series, Samsung Game TV Series and BESPOKE HOME series of innovative products, offering a supreme feast of science and technology and aesthetics for guests with advanced technology in the industry, helping Chinese users to explore the unlimited possibilities of "science and technology artists".

The lineup of MICRO LED expands: the prospect of future display to constant audio-visual

As a staunch supporter of MICRO LED technology and a pioneering brand, Samsung has been using innovative technology to solve product development problems since it developed and manufactured MICRO LED displays, in order to break through innovation to bring users a future luxury display that exists only in the imagination. This Expo, in addition to 89-inch household MICRO LED, The Wall commercial display products, 101in MICRO LED ushered in the first domestic exhibition. Whether for commercial or household use, Samsung MICRO LED shows the maturity of technology and the forward-looking and advanced nature of the brand with its own strength.

Samsung MICRO LED uses RGB inorganic self-luminous technology, which not only gives the screen more advantages in terms of service life and response speed, but also provides extreme image quality and accurate color performance through 24 million LED chips that are slimmer than hair. With the powerful power of the MICRO AI processor, Samsung MICRO LED can not only precisely control each beam of spontaneous light to release subtle color expression, but also bring AI image enhancement through multi-layer neural networks, real-time analysis of picture content and graphics optimization, bringing users a superior experience. In addition, Samsung MICRO LED has a high dynamic range image technology HDR10+, and a screen brightness of up to 2000 nits, providing a soft, textured rendering even at night or dark.

In terms of sound effects, Samsung MICRO LED adds real sky channel speakers to comprehensively enhance Dolby's panoramic sound experience, and is equipped with OTS Pro sound and picture tracking technology to achieve omni-directional motion tracking and transmit the perception of sound effects details to every corner. In addition to excellent sound and painting, Samsung MICRO LED also achieves a screen ratio of up to 99.9% through cutting-edge industrial design capabilities, which not only further eliminates visual boundaries, but also highlights minimalist design aesthetics, showing its hard-core aesthetic genes in a luxurious and high-end appearance.

It is worth mentioning that Samsung The Wall commercial display products not only have the excellent visual effects inherent in MICRO LED, but also become an ideal choice for many Chinese enterprises with its deep industrial foundation and mature and diversified commercial terminal solutions in the commercial display field, making exhibitors from various industries full of praise.

Neo QLED 8K flagship new product: frontier 8K shows leading strength

Samsung Neo QLED 8K TV is the leading product in the 8K field, which brings together the most cutting-edge representative audio-visual technology of Samsung TV. Since the launch of the world's first 8K TV in 2013, Samsung has continuously upgraded the ultra-clear display effect around the user experience and continuously improved the product portfolio with exclusive processor advantages, bringing about a huge leap forward in audio-visual with a variety of 8K flagship products. Recently, Samsung launched a new flagship 8K TV QN990Z, which combines innovative panel technology with a 98-inch oversized screen. At this point, Samsung's rich 8K product layout has been expanded again, with product sizes ranging from 55 inches to 98 inches.

This Expo, QN990Z flagship TV also appeared in the Samsung TV exhibition area, this product is the most shocking audio-visual product in Samsung Neo QLED 8K series, not only has the largest panel size, the most intelligent neuron quantum dot processor, the most cutting-edge panel display technology, the most immersed sound transmission effect, but also has a rich aesthetic appearance of eye-catching design, which is difficult to match in the current 8K TV market.

Thanks to the exclusive design of the quantum dot Mini LED, the oversized panel can be configured with 3300 megapixels with a resolution of 7680 to 4320, which is four times that of 4K pixels, laying a solid foundation for ultra-clear display. Its built-in quantum dot matrix technology brings pixel-level accurate control light through multiple Mini LED backlight zones, which effectively avoids halo, with a peak brightness of up to 2000 nits, and fully releases the hidden picture details of ordinary TV. In addition, the QN990Z is equipped with the smartest neuron quantum dot processor, which combines the advantages of artificial intelligence and Samsung exclusive semiconductors to learn to perceive environmental content using up to 64 different neural networks to enhance picture quality to nearly 8K ultra-clear resolution.

In addition to the flagship picture quality presentation, QN990Z also has cinema-level sound expression. The product can be surrounded by 6.4.4 channels on a single machine, with a total output power of 120W, and users can enjoy cinema-like sound effects at home. In terms of appearance design, QN990Z upgrades three metal materials on the basis of the previous generation of 8K flagship, which can not only avoid damage to the screen by external forces, but also highlight the beauty of high-end quality all the time.

The first Pantone certified OLED TV: "taking advantage of others" to restore the gorgeous world

OLED TV released by Samsung this year brings together advanced display technology in the industry. With the support of neuron quantum dot processor and other technology, it shows its new thinking about the future development of TV to the industry with all-round capabilities such as gorgeous color presentation and hard-core game performance, and strongly promotes the color TV industry to move towards a new development cycle.

Samsung OLED TV uses self-luminous panel combined with quantum dot color development technology, on the basis of retaining the core advantages of OLED, through pixel-level precise light control to enhance the brightness of quantum dot HDR, truly restore the rich screen color. The TV series is also equipped with an exclusive Neuron Quantum Dot processor and integrates Samsung Semiconductor's innovative technology to analyze the picture content in real time through 20 independent AI neural networks, providing a balance of brightness, color, light and shade contrast and detail performance. It is worth mentioning that Samsung OLED TV is the first OLED TV in the world to be certified by Pantone color authority, which means that this series of products use strict testing and calibration standards, and its excellent picture quality and expressiveness are sufficient to meet users' high demand for screen color. In terms of sound effect, the newly upgraded sound and picture tracking OTS + technology can also intelligently analyze the playback scene and drive the loudspeakers in various parts to produce sound according to different picture contents, so that the sound details can be clearly presented, and the sound can really move with the shadow.

For many players who are keen on the big screen e-sports, the TV also enriches the entertainment game experience with the performance of hard core and high brush. This series of TVs have dynamic acceleration engine Pro technology that can support up to 4K 144Hz motion enhancement. The built-in virtual aiming point can further improve the shooting accuracy and upgrade the FPS competitive experience. The AMD FreeSync Premium Pro technology certification of this product further reduces the situation of card frames and picture tearing, bringing a smooth competitive experience for players.

In addition to Samsung OLED TV, a number of Samsung high-performance game TVs are also unveiled in this Expo, and the diversified product portfolio further enriches players' competitive choices. As a new generation of Samsung intelligent game TV, QX3C is equipped with a powerful neuron quantum dot processor and enjoys magnificent game sound and painting with intelligent technology. Xuan long Knight Z9 is the latest product of Samsung game TV series, which has been comprehensively upgraded to super-fast game TV again on the strong performance configuration of the previous generation game TV, and the ultra-wide angle 32:9 with fish screen brings a broader field of vision to help players take the lead in the game world and win quickly.

The Lifestyle Aesthetic Innovation: wonderful interweaving of Science, Technology and Art

In response to the new personalized consumption needs of high-end users, Samsung launched a series of The Lifestyle art products, including The Serif art TV, The Frame wall art TV and other artistic products, which express users' unique attitude towards life with exclusive aesthetics and empower daily home life with elegant design.

This series of The Frame wall art TV takes the picture frame as the design inspiration, through the art mode, the black screen becomes a world-famous painting, the home space becomes a private gallery, and the works of art are displayed in turn, becoming a part of home decoration.

The Serif art TV makes the aesthetic design to the extreme. Its novel "I"-shaped frame enables the TV to interact effectively with the interior space while acting as a shelf, giving the space a unique inspiration. The use of Yunbai color adds fashion beauty in line with the current trend, as well as the beauty of details that can withstand multi-angle appreciation, fearless space, series time, and artistic experience with the beauty of painting.

BESPOKE HOME custom home: exclusive design expands a variety of options

At this exhibition, Samsung BESPOKE HOME family is a highlight of Samsung exhibition area, covering refrigerators, vacuum cleaners, clothing care machines, laundry dryers and many other categories. This series not only has a variety of color choices, but also gives users more room for expression with a diversified design of appearance, helping them to enjoy their own family life beyond the traditional home appliance experience. The fashionable and simple appearance and a variety of colors also further create a livable and warm life scene, establish an emotional link between users and space, and win the favor of many consumers. At this Expo, this series of products cover a variety of family life scenes in a full dimension, and further empower the ideal home of science, technology and art with practical aesthetics.

Green concept drives technological innovation: daily sustainability throughout the whole life cycle

As the world's leading international trade platform, the Expo has been committed to promoting sustainable development and environmental protection initiatives. As an "old friend" who has participated in the exhibition for six years in a row, Samsung not only brings constantly polished innovative technology, but also actively practices green and low-carbon social responsibility, puts ecological management into daily practice, and helps to create a more diversified and green global ecology.

At the Expo, Samsung demonstrated the use of recycled materials in plastic parts of its products. By 2022, Samsung had used 98826 tons of plastic containing recycled resin, with a utilization rate of 14%. By 2030, Samsung aims to include 50% of its recycled resin in its plastics, and by 2050 it will use recycled resins in all its plastics. In addition, in product packaging, all Samsung TV series packaging in 2023 are made of environmentally friendly corrugated cardboard, and help users upgrade the packaging carton through lattice design. Users only need to scan the QR code on the box to get a variety of creative transformation programs, easy to cut and assemble again.

Samsung not only continues to bring best products and cutting-edge technology to Chinese users, but also strives to enhance the user experience of Chinese users. Today, China has become the world's leading source of innovation. Adhering to the vision of creating "technology artists" for users, Samsung Home Appliances will continue to give full play to its industry-leading technological advantages and promote product upgrading with innovative technology. practice daily sustainability with green concepts and empower technology artists with excellent experience.

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