Shulou(Shulou.com)11/24 Report--

The popularity of shopping carnival on November 11 is not reduced. Lenovo announced that the sales volume of the whole network in 28 hours exceeded 2.4 billion yuan, winning the sales volume or sales champion of 13 categories such as notebook, thin book, game book and desktop computer in Jingdong Computer Digital Racing List.

Starting November 1, Lenovo's seven-day monthly service week is also hot. This service week coincides with the Double Eleven period, double buff superposition, providing a lot of "king bomb" services. For example, Lenovo Care 1-year accident insurance 33% off, extended warranty 50% off, old for new plus pounds 20%, deep disassembly cleaning (including heat dissipation silicone grease) 6.6% off, add 50% off, 100 should door-to-door service new person 1 yuan experience and other super worry-free and labor-saving services, so that users can enjoy double eleven value shopping experience.

Lenovo, as the world's No.1 PC market for many consecutive years, is taking customers as the center, leading the service experience of the industry with practical actions, further accelerating service advancement and continuously upgrading user experience through worry-free, labor-saving and powerful AI empowerment. After years of deep cultivation of products and services in the PC field, Lenovo has also achieved proud results. According to the latest IDC data, Lenovo led the PC market share in China by 35.7% in September 2023, exceeding the sum of the second to fifth places (Huawei, ASUS, Dell and HP).

Double eleven service plus pounds, worry-free exclusive service makes "saving" more valuable

As an annual shopping spree, this year's Double Eleven merchants and platforms will carry out low prices to the end, in order to let users save money to do everything possible. After Lenovo officially opened for sale on November 11, the lowest discount for the purchase of explosive product combination, one category day in the direct broadcast room, 50% discount for 100 popular explosive products every day, Lenovo members save 3000 yuan at the highest level and other heavy welfare benefits, so that consumers can buy the desired products with practical discounts, saving to the end.

However, Lenovo's "province" is not only reflected in the preferential strength, in addition to the actual explosive products, but also through very competitive services, so that users enjoy a more worry-free shopping experience, eliminate all kinds of shopping doubts during the hot promotion period, such as product quality problems, after-sales guarantee, whether to change machines and so on.

Specifically, Lenovo Care launched a one-year accident insurance 33% off, extended insurance 50% off. Users do not have to worry about water, broken or other unexpected conditions, easy maintenance. In addition, Lenovo also provides a one-year worry-free replacement service for mobile phone batteries, 6.6% discount for deep disassembly cleaning (including heat-dissipating silicone grease), so that you can buy a phone with peace of mind.

Lenovo also responds with the utmost sincerity to users 'requests for replacement. During this Double Eleven period, Lenovo will increase the subsidy by 20% with the old-for-new subsidy, which will effectively help consumers save shopping costs and contribute to the sustainable development of green environment protection. For enterprise users, Lenovo provides enterprise purchase customers with an additional 1 year service extension warranty, 50% discount for additional installation and modification, so that enterprise users can shop worry-free.

Behind these intimate services, Lenovo not only reflects Lenovo's deep insight and response to users 'shopping experience as a PC head manufacturer, but also demonstrates its confidence and strength in the quality of its own products. Lenovo has always adhered to the principle of "customer-centric," continuously and deeply promoted the "customer direct" business, and improved the user experience with strong product strength and ultimate service.

Lenovo one-stop service to achieve shopping more labor-saving, consumers enjoy shopping worry-free

In addition to being reflected in the purchase link that has received more attention, Lenovo also focuses on delivery, after-sales, maintenance and other aspects to achieve the ultimate service, providing a highly competitive one-stop service in the industry, forming a closed loop for the entire sales link, demonstrating Lenovo's deep accumulation of PC hegemony.

In order to better serve individual users and open up online and offline channels, Lenovo launched the integration of sales and service, integrating the two functions of sales and service, and creating a smart retail system with full online and offline coverage. This is a sales + after-sales service model created by Lenovo for the pain points of consumers in pre-sales, in-sales and after-sales, from the perspective of maximizing convenience for consumers and serving consumers. At the same time, Lenovo also provides dedicated service consultants to provide one-stop professional services for customers, lowering the threshold for customers to obtain services and making consumption behavior smooth and convenient.

The OMO Express service provided by Lenovo is one of the specific performances. After placing an order on Lenovo's official website, consumers can choose to deliver goods to the nearest store or deliver goods to the door. The fastest time can be delivered to consumers in 30 minutes, which greatly shortens the waiting time of users and makes shopping more worry-free. Driven by this real-time retail service model, Lenovo not only realizes effective linkage between online and offline, reaches and serves customers together, but also improves customer experience and increases brand goodwill.

After-sales maintenance has always been a big worry for consumer electronics after purchase. After the problem of love machine, users will not only have anxiety that affects work, delays time, etc., but also easily do not know how to choose between good and bad maintenance information. This Double Eleven, Lenovo provides intimate "service privileges" to individual users and enterprise customers. For example, it provides free on-site service or maintenance for YOGA and Savior Black Gold members. You can enjoy "door-to-desk one-stop installation" free on-site service by purchasing more than 3 desktop products.

For enterprise users, Lenovo Baiying provides multi-brand and multi-category IT operation and maintenance services for the majority of SME customers by providing one-stop integrated delivery of "software + hardware + service + platform," taking IT services as the incision, eliminating the worries of enterprise network and IT. This Double Eleven, Lenovo Baiying door-to-door service newcomer 1 yuan can experience, so that users do not leave home, enjoy high-quality maintenance and installation services.

It can be seen that Lenovo deeply builds online and offline one-stop service, makes deep emotional connection with customers in the consumption process through considerate service, and rewards society and users with practical actions.

AI service diversification demand, Lenovo AI strength leads upgrading

Lenovo double eleven worry-free and labor-saving service, so that the province can realize all-round experience upgrade. At present, under the background of the rapid development of AI model, Lenovo applies AI to products and services, further leading the PC trend.

As consumption trends move towards personalization and customization. Lenovo's official website launched the appearance customization service that can get AI production pictures for 0 yuan, so consumers can easily get customized exclusive computers. When consumers buy Lenovo PC products, they only need to input their own creative words in the AI platform and select the desired painting style, so they can quickly obtain the generated paintings, truly realize "tailor-made," and there is no need to worry about the quality and after-sales of official customized products.

AI customization service is only the epitome of Lenovo AI strength. Lenovo has accumulated strong AI strength based on the new IT architecture of "end-edge-cloud-network-intelligence." At the recently concluded Hangzhou Asian Games, more than ten thousand intelligent terminals provided by Lenovo were fully embedded with AI intelligent technology. Through innovative applications such as intelligent heat dissipation, intelligent noise reduction, intelligent battery and intelligent maintenance, the performance and use experience of intelligent terminals were greatly optimized, demonstrating Lenovo's innovative strength as the official supplier of Hangzhou Asian Games and injecting strong kinetic energy into the "Intelligent Asian Games."

Lenovo also showed off its first AI PC at the 9th Lenovo Tech World 2023, which was recently themed "AI for All." The product can create personalized local knowledge base on the basis of better understanding users, and run personal large models through model compression technology to realize AI natural interaction. Lenovo believes that AI PC is a new intelligent productivity tool tailored for everyone, which will further improve productivity, simplify workflow, and protect personal privacy data security, bringing artificial intelligence to every user. In addition, Lenovo showcased Motorola's new smart (self) flexible screen phone at the conference, enabling AI functions ranging from generating themes to complex personal assistants.

After years of deep cultivation, Lenovo has built a full-stack intelligent layout composed of AI embedded intelligent terminals, AI-oriented infrastructure and AI native solution services, becoming a rare manufacturer in China that can provide leading full-stack intelligent products, solutions and services for customers, leading a new era of intelligence. Among them, AI embedded intelligent terminal, at present, Lenovo has AI PC, intelligent AR glasses, naked-eye 3D display, intelligent inspection machine and other intelligent terminal products, and constantly increase research and development, to help intelligent productivity leap.

As the global PC market leader, Lenovo continues to make users save more value and buy more experience with better quality products, more affordable promotion efforts and services. In the future, Lenovo will continue to upgrade the breadth, depth and temperature of its services, thus bringing more intimate and warm-hearted consumption experiences to users.

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