Shulou(Shulou.com)11/24 Report--

Shanghai, China-On November 5, the 6th China International Import Expo (hereinafter referred to as "the Expo") was grandly opened in Shanghai National Convention and Exhibition Center. This year, Dell Technology Group (hereinafter referred to as "Dell") participated in the Expo for the sixth time in a row, appearing at booth 3A4 -04 of Hall 3 Technical Equipment Exhibition Area. In the 300-square-meter booth, Dell showcased leading edge technology applications in enterprise-class end-to-end product portfolio, commercial endpoint solutions, AI and edge computing, demonstrating Dell's overall strength and rich experience in leading digital transformation, enabling technological innovation and advancing sustainable development.

As the first world top 500 enterprise confirmed to participate in the first Expo, Dell has a long-standing friendship with the Expo. Wu Dongmei, Senior Vice President of Dell Technology Group, said:"This year is Dell's sixth consecutive year to participate in the Expo. Every year, we rely on this important platform to showcase the world's leading innovative products and technology solutions to users, and constantly meet and embrace new peers on the way forward. Dell, as a best practitioner of integration of digital economy and the real world, will focus on the core challenges facing the current development of enterprises at this exhibition, and work with more partners to build digital productivity, improve resilience and inject inexhaustible momentum into the process of digital transformation. "

integration of digital economy and the real world, releasing new momentum of digital transformation

At present, the integration of digital economy and the real world is accelerating and becoming a new theme of enterprise digital transformation. As a practitioner of integration of digital economy and the real world, Dell is committed to serving the digital transformation of enterprises with modern infrastructure as the engine. At this year's Expo, Dell brought a comprehensive portfolio of modern data infrastructure products, covering industry-leading innovations such as server, storage, hyper-convergence, APEX"as-a-service" product series,"Trinity" data security solutions, etc., which can meet current and future needs, empower the transformation and upgrading of traditional industries, and assist the in-depth development of integration of digital economy and the real world.

Leap in quality and efficiency, explore new opportunities for AI

Today, AI technology has been widely used, pressing the acceleration button for improving quality and efficiency in many industries. With exceptional innovation, Dell is delivering superior AI performance and the transformative power of AI to customers by delivering an industry-leading AI-ready infrastructure portfolio. As one of Dell Technology Group's major R & D centers in the world, Dell Technology China R & D Group (COE) brought a test platform for Internet of Vehicles services integrating AI, 5G, edge cloud collaborative architecture and advanced infrastructure products this year, comprehensively demonstrating Internet of Vehicles safety use cases including specific vehicle identification and warning, pedestrian behavior analysis and warning, and right-turn assisted driving, helping to improve road safety performance and traffic efficiency. Accelerate the landing of intelligent transportation. The digital customization scheme developed based on generative AI technology in COE exhibition area also attracted many attention. This scheme can quickly generate customized posters in an economical and easy-to-use way, enabling multi-item meta-universe applications.

In addition, Dell also exhibited the results of joint exploration with many partners in the field of AI, including ultra-high definition video application solutions jointly built with Danghong Technology and industry-wide 3D measurement systems jointly built with Sikan Technology. Zhouming Technology also uses Dell Precision workstation to perfectly integrate the ultimate computing performance and stable operation experience into multi-mode light display AI digital human application, enabling smart city, smart exhibition hall and entertainment with perfect solution and delivery capability. In the AI Experience Zone of Hall 3, Dell's OEM partner Shenzhen Hengtaixin Technology also demonstrated the industry-leading golf simulator on site.

Simplifying edges and accelerating smart manufacturing

Edge computing, as an important base of the digital economy, can better support the real-time processing and execution of local businesses, opening up more opportunities for all walks of life in the era of deepening digital transformation. In this Expo, Dell brought Cxrail+ Platform and Compower series products jointly launched with Kege IoT. By creating an "out-of-the-box" on-site edge computing service solution, Dell helped customers realize cost reduction and efficiency increase, improve development resilience, and thus better exert the enabling effect of digital technology. In addition, the site also exhibited Siemens Avenda's new energy battery industry and steel industry digital solutions. These solutions leverage the outstanding performance and stable performance of Dell hardware servers to enhance equipment operational efficiency with intelligent algorithms powered by digital technology, helping enterprises achieve panoramic and transparent production operations.

Be a pioneer in ESG

With the further promotion of the "double carbon" goal, green and low carbon has become the only way for the development of various industries. As a major energy consumer, data center carbon reduction is imperative. At this Expo, Dell highlighted the latest achievements in building green data centers, including Dell PowerEdge server intelligent cooling solutions that drive data center carbon reduction, enabling enterprises to build new green, low-carbon, energy-efficient, high-security and high-computing data centers, reducing environmental impact and reducing operating costs.

Dell has been actively exploring a multi-faceted sustainability path, such as the adoption of environmentally friendly materials, Dell pioneered the use of bio-based environmentally friendly materials, marine recycled plastics, aviation recycled carbon fiber and so on. Today, Dell is moving toward ESG goals, committing to net zero greenhouse gas emissions by 2050; reusing or recycling an equivalent weight of product for every ton of product purchased by customers by 2030; 100% of Dell packaging will be made from recycled or renewable materials, or recycled packaging; and more than half of product ingredients will be made from recycled, renewable or carbon-reducing materials. To achieve these goals, Dell is determined to drive the circular economy with innovation, expanding the use of recyclable and renewable materials and implementing them throughout the business ecosystem.

Pay equal attention to efficiency and safety, open a new era of mixed office

At present, diversified office mode has moved from concept to reality, and this increasingly normalized office mode also puts forward higher requirements for efficiency and security. This year marks the 30th anniversary of OptiPlex desktops, and Dell showcased the iterative evolution of this business benchmark. From OptiPlex desktops and Latitude business notebooks to Precision workstations, with a wide range of monitors and accessories, Dell Business offers a comprehensive range of PC products to create intelligent, efficient, secure and manageable office solutions that not only create a modern place for employees, but also help companies significantly increase productivity.

Science and technology build dreams, unlock innovative imagination of cultural inheritance

Today, more and more art and historical sites are using technology to enhance their performance. At this Expo, Dell will show cooperation cases with light-chasing animation and Jinsha Ruins Museum. The historical animated film Chang 'an 30,000 Miles, launched this year, closely integrates animation art and cutting-edge technology. Lightchase Animation uses Dell's leading animation production and rendering solutions to create world-class animated films with classical cultural flavor through Precision workstations and PowerFlex platforms, promoting the deep integration of historical culture and technological innovation.

Located in Chengdu, Sichuan Province, Jinsha Ruins Museum preserves the splendid ruins and cultural relics of ancient Shu civilization 3,000 years ago. As a wisdom museum, Jinsha Site Museum adopts various modern scientific and technological means to protect sites and cultural relics. Dell's storage and server products assist museums in storing and analyzing environmental data on cultural relics, so that staff can master the site situation in real time and effectively adjust protection strategies. In the external exhibition, Jinsha Site Museum comprehensively uses rich digital imaging IT equipment and solutions to vividly present cultural relics and their excavation process, so as to make the road of cultural inheritance glow with the power of science and technology.

Explore performance boundaries to create the ultimate gaming experience

Faced with the increasingly high-end and diversified needs of consumers, Dell relies on its strong R & D strength to continuously innovate in product hardware upgrades and software system iterations, and continues to bring distinctive experiences to Chinese consumers.

On the site of this Expo, Alienware Aliens provided racing simulation seats for players, allowing players to experience the super performance of Alienware products through racing games, and at the same time equipped with wireless e-sports headphones, allowing users to immerse themselves in the roar of racing cars and experience unprecedented gaming experience. In addition, Alienware Aliens also brings a new pure performance beast m18, with constantly evolving equipment and systems, allowing players to experience the charm of technology in multiple dimensions.

As a digital transformation leader, Dell will continue to focus on local customer needs in the future. Relying on its leading technology advantages and rich experience in serving users and consumers in multiple industries, Dell will work with more customers and partners to explore development opportunities under the trend of integration of digital economy and the real world, so as to achieve co-creation, win-win and common development.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.