Shulou(Shulou.com)11/24 Report--

The Singles' Day is in full swing, various e-commerce platforms have announced the strength of code concessions, at the same time, the sales results of the first phase of the event have also been announced one after another. According to the Super Battle report on Electronic Education released by JD.com on November 3, NetEase youdao won the crown of electronic dictionary brand. In Tmall's Nov 11 best-selling list updated at 20:00 on November 3, the pro ranked first on the best-selling list of repeaters, while the youdao dictionary pen X6 pro won the first-selling list of electronic dictionaries. In addition, according to official data from e-commerce platform, youdao Dictionary Pen won the first place of industry sales of Tmall and JD.com in the first week of Singles' Day. At the same time, it also won the two laurels of single product sales and sales volume of Douyin's 1000 yuan dictionary pen category, firmly occupying a leading position in the industry.

According to JD.com Super Battle report, from 20:00 on October 23 to 24:00 on November 1, JD.com 's e-education category turnover increased by 33% compared with the same period last year. NetEase youdao won the first place on the TOP5 brand list of electronic dictionaries with multiple indicators. In fact, youdao dictionary pen has won the double crown of JD.com and Tmall industry sales for four consecutive years. According to this year's JD.com electronic dictionary category and Tmall point-reading pen brand sales data (October 23-October 31), youdao dictionary pen once again won the first place in sales. The leading product youdao dictionary pen X6 pro guarded the category highland and won the first place in JD.com and Tmall's single product sales in the Singles' Day, as well as the good result of Douyin thousand yuan dictionary pen category sales & double first in sales volume. Youdao Linglibao pro also performed amazingly and won the first place in both single product and store sales of Tmall repeater industry.

A series of "firsts" confirmed NetEase youdao's well-deserved pioneer and leader in dictionary pens and AI repeaters, and also reflected the high recognition of consumers. As the first hardware achievement of Zi Yue, the first major educational model in China, the youdao dictionary pen X6 Pro, which was launched in August this year, carries four industry-leading AI interactive "superabilities": question-and-answer, grammar, AI oral coach and general subject learning, becoming an intelligent learning tool to create a new level of performance again. In addition to the authentic copyrights such as Xinhua Dictionary and people's Education Society textbooks previously introduced, X6 Pro has also set a precedent in the industry, introducing for the first time the classic teaching assistant brand "5-year College entrance examination 3-year Simulation", allowing homologous examination questions and analysis to run through the whole process of children's Chinese and English learning.

Youdao Pro is also a subversive new product in the category of repeaters, which is divided into 12 ability levels according to the four international authoritative systems, and quickly locates children's ability levels through evaluation, and provides suitable content for children to learn accordingly. Youdao listenbao Pro has built-in AI situational dialogue function, including more than 40 oral scenes and exam questions. At the same time, AI oral English coaches, like accompanying foreign teachers, carry out professional pronunciation correction according to the IELTS test standards, which can help children cope with oral English tests easily, thus ushering in a new era of "AI repeaters".

At present, the "Singles Day" is still going on, and NetEase's youdao hardware products are selling very well on the whole platform. Technological breakthroughs, product iterations, continuous self-transcendence and exploration of the unknown, this is where youdao continues to "dominate the list" on Singles Day every year.

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