Shulou(Shulou.com)11/24 Report--

Recently, major e-commerce platforms have launched overseas "double 11" shopping festival to meet global business opportunities.

According to the latest customs data, from January to September this year, the import and export volume of cross-border e-commerce reached 1.7 trillion yuan, an increase of 14.4% over the same period last year, accounting for 5.5% of the import and export of the same trade. In the first eight months of this year, China's trade in services that can be delivered digitally reached 1.81 trillion yuan, an increase of 10.4 percent over the same period last year. According to the Zhejiang Securities Research report, China is the world's largest exporter in terms of merchandise trade value in 2022. China's cross-border e-commerce retail market has a compound annual growth rate of 21.8% from 2018 to 2022. China's cross-border e-commerce retail market is expected to reach US $1.1019 trillion in 2027, with a CAGR of 19.5%.

It is worth noting that with the rapid development of cross-border e-commerce market, the variable costs of marketing promotion and cross-border logistics are high, which has become an ideal application scene of AIGC technology. More and more cross-border e-commerce platforms begin to use AI digital human, intelligent customer service, intelligent logistics, personalized recommendation, intelligent translation and other AIGC applications to improve overall efficiency. In November this year, Alibaba International Station's foreign trade AI product "business assistant" was officially launched; pinduoduo's cross-border e-commerce platform Temu launched a "full escrow" model, in which merchants send selected goods to Temu's domestic warehouse, and the platform is responsible for the follow-up operation-logistics-warehouse matching-customer service-after-sales service link.

In terms of enabling cross-border e-commerce marketing, domestic AIGC software benchmark company Wanxing Technology (300624.SZ), with its leading position in the field of digital creative software, has launched a series of innovative products aimed at the e-commerce market to help enterprises reduce costs, increase efficiency and enhance competitiveness.

Wanxing Bao launched by Wanxing Technology is an AIGC digital people marketing short video creation software, which provides a new marketing method for cross-border e-commerce merchants. Through Wanxing broadcast, businesses can easily generate high-quality digital short videos, solving the problems of high cost and long cycle of traditional live-action shooting. In addition, Wanxing Broadcasting also supports multiple languages and image choices to help businesses better adapt to the market needs of different countries and regions.

Wanxing broadcast under Wanxing Technology has attracted the attention of cross-border merchants.

Western Securities Research News pointed out that through AIGC and virtual digital human technology to rapidly generate "real person" anchors, Wanxing has solved many pain points in e-commerce's traditional live shooting mode, such as difficult to find foreign actors, difficult to adapt to multiple languages, long production cycle, high cost, and so on, resulting in a jump in the efficiency of short video creation while going out to sea, which can bring subversive innovation to the industry.

In addition to Wanxing broadcast, Wanxing Technology also launched an AI e-commerce image generation artifact Wondershare VirtuLook for overseas markets. It is understood that with the help of Wondershare VirtuLook, merchants do not need to buy equipment, do not need to build scenes, and hire photographers, models, makeup artists and other personnel to generate a commercial AI product map for about 0.02 US dollars per month, and the cost is expected to be reduced by 99%. This will help to improve the payment conversion rate of goods and reduce the marketing cost of merchants.

Wanxing Technology launches Wondershare VirtuLook, an artifact of AI e-commerce picture generation.

These two products of Wanxing Technology fully demonstrate the application potential of AI technology in the field of cross-border e-commerce. With the continuous development of AI technology, AIGC software companies such as Wanxing Technology are expected to further expand their layout in the cross-border e-commerce market and provide more enterprises with intelligent and efficient digital creative solutions. At the same time, the development of AIGC will also promote the whole cross-border e-commerce industry to achieve higher quality development and help Chinese brands go global.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.