Shulou(Shulou.com)11/24 Report--

Retro, simple, aesthetic into home appliances, so that the washing machine into a work of art! On November 5, SZ Hisense washing machine, owned by Hisense Home Appliances (Hisense 000921 HK 00921), released its new good-looking product, Roman Holiday. With the distinctive Italian retro style, it provides a new scheme of home aesthetics for young users who pursue quality and appearance.

With the change of times and economic transition, people's living standards and aesthetic standards continue to improve. Today, Generation Z has become the backbone of home appliance consumption. As Internet aborigines, they understand "art", attach importance to "social", and have more trendy aesthetic and more personalized needs. In the new generation of consumption concept, the essential attribute and practical value of products have been repositioned. Household appliances should not only be of excellent quality, but also meet people's aesthetic and emotional needs. On the basis of pursuing practicality, novel appearance and artistic design have gradually become an important basis for consumers' choice.

As a leading representative of washing and care innovation in the industry, Hisense Home Appliances has been focusing on the younger generation of consumers' pursuit of the quality of health care, based on product innovation, and constantly launch star products and popular style products. This time, inspired by the classic film Roman Holiday, Italian retro and romantic life, Hisense global industrial art design team integrates classical aesthetics and life attitude into product design, breaking through tradition. To create a retro good-looking, unusual "Roman Holiday" washing machine.

The full personality of the "Roman Holiday" gives the washing machine a new sense of artistic beauty, from color, structure to detailed design are meticulous and original. Italian aesthetic color skillfully conveys the inspiration of life, Roman green brings comfortable warmth, holiday white exudes elegant style; harsh 50 °arc retro fillet, with integrated non-angular design, round fuselage has both beauty and comfort; more retro design mechanical knob, interpretation of classic manipulation, each rotation, accompanied by piano sound effects, bringing users the dual enjoyment of art and quality.

While highlighting the appearance, the innovation and functionality of the Roman holiday washing machine is still a bright spot. In addition, the "Roman Holiday" one-click smart washing, intelligent delivery, full-barrel self-cleaning and other functions, so that users enjoy a convenient life.

Inherit the genes of art appliances and create the beauty of classics with scientific and technological innovation.

According to the recently released three-quarter report for 2023, the net profit of Hisense appliances in the first three quarters increased by 126.76% compared with the same period last year, while the net profit of non-home appliances increased by 165.99% compared with the same period last year. Among them, in addition to Hisense washing machine annual shipment increased by 41.2% year-on-year, rising to the third in China; with leading technology and quality products, Hisense washing machine successively won Zhongjiayuan "Annual technological Innovation Achievement Award", "Qingdao Science and Technology Progress Award", "Wisdom leading Brand" Award and other honors.

The combination of science and technology and art has become the trend of the development of household appliances, which has gradually become the carrier of ideological interpretation and artistic aesthetics. The release of Hisense "Roman Holiday" washing machine will start a more gorgeous romantic journey for users, create a more colorful quality of life for users, and show the continuous product innovation and brand vitality of Hisense household appliances.

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