Shulou(Shulou.com)11/24 Report--

Green lifestyle has become a new fashion for young people to consume. On Singles Day this year, in addition to placing orders passionately in the shopping festival, more and more consumers are shuttling around the idle market, chopping their hands and returning blood at the same time. By the way, you can also practice low-carbon environmental protection.

This year's double 11, Xianyu still continued the "green" theme and idle circulation of the original intention, but also specially launched the "green partner" program and "polishing plan." Users can exchange empty bottles for gifts, scrap iron for Starbucks lattes, accumulate green energy, light up thousands of solar street lamps in villages in Yunnan, Guizhou and Qinghai, and illuminate rural night roads. This double 11 Xianyu invited the whole people to participate in the practice of a green lifestyle.

Release the "Green partner" plan

Trade empty bottles for new gifts, scrap iron for lattes

On Singles Day this year, Xianyu specially launched the "Green partner" program, together with L'Or é al China, Starbucks, Shanghai soap making Honeybee, Didi Carpooling, Xiaopeng Automobile and other green partner brands to bring users a lot of fun and interesting green games.

For example, in calling for the recycling of resources to reduce pollution, Xianyu and L'Or é al China launched a "empty bottle renovation" program, in which users can participate in the activity by searching for "changing empty bottles for new ones" in Xianyu, exchanging idle bottles for brand gifts and speeding up the cycle of empty bottles; United Starbucks launched the "scrap iron for latte" campaign, and users releasing idle iron products will have a chance to exchange them for New Barker popular taffy hazelnut lattes.

Travel is also another big scene for the public to participate in low-carbon life, so Xianyu goes green with Xiaopeng car. Users search for "generating electricity with love" on Xianyu, release old love baby, and change Xiaopeng car for free. Not only that, but also in conjunction with Didi car-sharing in the double 11 period to call on users to travel green, users in Xianyu search for "1 yuan green travel" to release a green travel mode, in exchange for 1 yuan Didi ride-sharing coupons to enjoy the benefits of low-price ride-sharing.

Carbon reduction in the process of commodity trading is also a link that Xianyu has always attached importance to. Double 11, Xianyu and Honeyflower under Shanghai soap Factory jointly launched a "zero carbon trading" activity, and users released idle goods for bee flowers to wash and protect gift packages. the way of self-pick-up can also effectively reduce the carbon footprint of commodity logistics.

It can be said that this year's double 11 Xianyu is constantly exploring more diverse scenes of green and low-carbon daily life, and using idle trading methods that are low-threshold, easy to try, and even thought-inspired. Take people to experience the fun of this little thing of low carbon again and again, but also let countless idle goods that have been gray for a long time be reborn as a result of circulation.

This Singles Day holiday accumulates green energy.

Thousands of solar lights will illuminate the night road in the countryside.

According to data previously released by Xianyu, the carbon reduction of each mobile phone is equivalent to the carbon emissions generated by 8W lights running for 296 days, and also equivalent to the carbon emissions generated by 592 8-watt light bulbs glowing together throughout the night.

In order to turn carbon reduction by participating in idle trading into something that can make more people have a sense of value and meaning, this year's double 11 users can accumulate energy in Xianyu's green behavior, such as idle trading, green travel, and so on. Xianyu will use these green energy to light the solar street lamps of many villages in Yunnan, Guizhou and Qinghai, and illuminate the night roads of the villages.

According to a relevant person in charge of Xianyu, this public welfare action is also a continuation of Xianyu's "green circulation machine" play last year, and on this basis added more interaction to stimulate users' enthusiasm to actively participate in idle circulation to reduce carbon. We hope that in this form, we hope to make more users feel that every action on Xianyu is a carbon reduction practice, and every carbon reduction should be seen.

Also on the eve of the Hangzhou Asian Games in September this year, Xianyu launched an "idle Games" to "exercise" more than 40 million idle items. Among them, the green cushion made of more than 2000 pieces of idle clothing has become a "green" landscape in Hangzhou, making more people realize that it is not so difficult to open a green and low-carbon lifestyle.

Double 11 Xianyu launched a new perspective for this consumption event in the name of "green", reminding us that while adding new products to the shopping cart, don't forget to let idle make room for new products, because every idle circulation will bring a carbon reduction.

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