Shulou(Shulou.com)11/24 Report--

In recent years, "those who get the young users get the world" has become the consensus of the entire ride-hailing market. According to the data released by T3 Travel, among the taxi-hailing users, the post-00s account for 38% and the post-90s account for 27%. Among them, the post-00s also set a record for a total of 39 orders in a day, a variety of data show that young people have become the "main force" of travel.

How to win the favor of young people has become one of the core propositions to be solved by the major ride-hailing platforms.

(photo Source: T3 trip)

Eat, drink and be merry with one click and carry out diversified services.

If you want to catch young people, you must first understand what their pain points are. According to T3 travel research, "city walking" is one of the favorite ways for young people to travel, and online celebrities sign in, food shopping streets, historical and cultural neighborhoods are all favorite places for young people.

In view of this phenomenon, T3 travel has launched a "one-click eat, drink and play" function to carry out diversified services. As long as you open the T3 travel APP, enter the destination you want to go and the entertainment activities you want to play, T3 travel will show all kinds of sign-in places within this range.

(photo Source: T3 trip)

In other words, T3 travel App will be upgraded to a travel super APP with functions such as taxi hailing, car hailing, searching destination attractions, and surrounding food to integrate traffic resources. At that time, passengers who use T3 travel App will be able to achieve taxi hailing, play and other services without opening other APP, thus greatly improving the convenience.

(photo Source: T3 trip)

Hit the pain point of demand and create a customized experience

In the survey of T3 travel, it is found that the post-90s and post-00s are full of characteristics, have distinct personal colors, and are more inclined to enjoy the "customized" experience.

To this end, T3 travel plans to launch a "customized car" service, including "silent car" and "pet car" and so on. Among them, the mute car can decide whether to play music and talk with the driver according to the user's personal preference. The "pet car" is a service for users who travel with pets, not only sending pet-friendly drivers, but also providing disposable pet cushions and other supplies to ensure that the car is clean and tidy.

(photo Source: T3 trip)

It can create different customized experiences according to the different needs of the young circle, and it is believed that T3 travel will launch more "customized carriages" in the future.

Follow the Fashion trend and shape the "Joint name" Culture

"Joint name" is a very popular word at present, whether it is "Maotai latte" launched by Luckin Coffee hand in hand, or "national soda" jointly launched by KFC and Dayao drinks, all set off a market trend.

T3 travel is obviously familiar with this skill. Not long ago, during the release of the "Slam Dunk Master" movie, T3 travel launched a custom ride-hailing car jointly named "Slam Dunk Master" in Shanghai, Shenzhen, Guangzhou, and other cities, evoking many people's childhood memories. Earned a wave of good feelings.

(photo Source: T3 trip)

In addition, in the just-concluded "double section", T3 travel is linked with UC browser. As long as you search [Happy supply] on UC browser, you can extract 88 yuan T3 travel voucher package exclusive to UC users for free, winning 100%. It not only realizes the freedom of listening to novels, watching videos and photo videos, but also saves money when traveling on Get.

(photo Source: T3 trip)

It is written at the end of the article:

Cui Dayong, CEO of T3 Travel, said that the growth rate of the online ride-hailing industry will exceed 15% in 2023. Now it seems that T3 travel is aimed at young people, carrying out a younger strategy to tap the market increment. So far, the registered users of T3 travel platform has increased to 200 million, of which young users account for more than 70%. T3 travel, which has a huge traffic pool and has an obvious younger trend, will undoubtedly have more possibilities.

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