Shulou(Shulou.com)11/24 Report--

With the end of the pre-sale period of the major e-commerce platforms of "double 11", bilibili (hereinafter referred to as "bilibili") has become one of the largest traffic growth points of e-commerce this year. Based on the promotion of the "open-loop" strategy, bilibili's GMV with goods during the double 11 pre-sale period grew by 229% compared with the same period last year. According to the Spark Plan, during the pre-sale period of double 11, the sales of video drainage recommended by bilibili for e-commerce platform stores has increased by 83% compared with the whole "618" promotion period.

Among them, bilibili's live delivery GMV increased rapidly by 259% compared with the same period last year, and the video delivery GMV increased by 190% compared with the same period last year. At the same time, the number of UP owners harvesting merchant cooperation through the spark platform has increased by 40 per cent compared with the same period last year.

As an important node of e-commerce promotion, Singles' Day has entered its 15th year. But more and more brands and businesses are reaping the transformation of new customers in the blue ocean of bilibili. According to the "Spark Plan" data tracking, in the pre-sale period of double 11, in the category of cosmetic and skin care products, the new customer rate led to Taobao store through bilibili recommended video reached 54%, of which the new customer rate of a hair care brand was as high as 87%. Many cutting-edge domestic brands have gained popularity in bilibili and have achieved excellent transformation results.

In addition, one-day sales, which were boosted by member purchases on October 31, rose 70 per cent from a year earlier, as bilibili's IP derivatives consumer brand. With the opening of the formal promotion period, bilibili will also bring more incremental value to the e-commerce platform and merchants.

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