Shulou(Shulou.com)11/24 Report--

November 6 news, Giant Group's first brain platinum coffee flash shop opened in Shanghai online red card Huaihai Middle Road Wukang Building Post Office. The flash store was jointly built by Melatonin and its partners for a period of one month. It is a new attempt to rejuvenate the Melatonin brand.

Walking into this Melatonin Coffee Wukang Building Post Theme Store, you will be greeted by a sense of collision between retro and young fashion, and the two will have a subtle visual fusion.

Who would have thought that melatonin, which mainly helps sleep, would try to refresh the coffee business? Who could have thought that melatonin, which focuses on the middle-aged and elderly health market, would embrace the young people who embrace the present?

In terms of visual design, the flash store continues the style of the first test shop of melatonin, with the main color of melatonin blue. The familiar "no gifts this year" dance CP white old man, old lady Jin, also incarnate the image of tide play standing in front of the coffee shop, attracting many online bloggers who come to Wukang Building to punch cards to stop and take photos.

From early November to the end of November, the store will have a month-long flash drive. During business hours, consumers can taste melatonin coffee drinks. Three days before opening, you can also participate in activities such as inviting parents to drink coffee for free, punching cards on the spot to receive limited amount of melatonin coffee, etc.

On the first day of opening, the flash store attracted a lot of tourists, consumers stopped, punch card taste. Many young people came to the scene early with their parents and queued up to experience the activity of "Melatonin invites parents to drink coffee for free."

Many people accept the connection at the scene said, a few cups of coffee is not expensive, early queue is not greedy cheap, is to feel this kind of ceremony feeling is very good. Parents are not used to drinking coffee. If it weren't for melatonin, they might not have had a chance to have a cup of coffee with them.

In the view of the brand team of Giant Group, the aspirations of these young users echo the theme of this activity, linking the brand concept of "sending filial piety" advocated by Meloplatinum with the coffee culture that young people like, which is a very valuable exploration of the rejuvenation of Meloplatinum IP.

"We haven't fully thought about making coffee with melatonin, but we must do it with brand rejuvenation. "Talking about the next development plan of Melatonin Coffee business, the relevant person in charge of Giant Group brand said so.

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