Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 5 (Xinhua)-- according to the latest monthly tracking report on China's e-paper flat retail market released by research firm Loto Technology, online sales of electronic paper in China reached 171000 units in the third quarter of 2023, up 24% from a year earlier and down 9.5% from a month earlier.

CTOnews.com note: according to the application scenario, the e-paper plate can be divided into reader, intelligent office book and intelligent learning book.

Among them, online market sales in July were basically the same as last year, and there was a sharp increase in August and September compared with the same period last year, with a range of 37.8% and 38.1% respectively, leading to an overall rise in the third quarter. The reason for the remarkable growth of the market is mainly due to the steady growth of office books, the outbreak of learning books during the summer promotion period, the double reduction policy, and the direction of home-school co-education.

After the withdrawal of Kindle and the replacement of domestic brands, the development of the reader market has gradually stabilized. Online sales of 83000 readers were sold in the quarter, up 3.8 per cent from a year earlier.

Smart office books are gradually becoming the main product in the field of e-paper tablets, with online monitoring sales of 68000 units in the quarter, an increase of 21.4% over the same period last year.

A total of 14 new products were released in the electronic paper tablet market in this quarter, of which 11 are smart office products.

Smart Learning sold 20,000 units online in the quarter, up 900% from a year earlier, and its share in e-paper tablets increased from 1% to 12%.

In terms of market share, domestic brands iFLYTEK, palm reader and aragonite ranked in the top three, while Little Ape, Hanwang, Duoshang, Hisense, Huawei, Mo case and Bigme ranked fourth to 10th, respectively.

Loto scientific and technological analysis pointed out that throughout the year, the development of the e-paper flat market this year presents the characteristics of three directions: the further popularization of colored e-paper display technology in products and brands, the overall dominance of domestic brands to the domestic market, and the continuous rise of intelligent learning as a mainstream category.

It is worth mentioning that as of November 1, the number of 39 new varieties of color released by Loto Technology Monitoring has increased significantly to 12, accounting for 31%.

Referenc

Quarterly report | online sales of Q3 e-paper increase by 24%; readers are stable, office books are up 21%, and learning books are up 9 times

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