Shulou(Shulou.com)11/24 Report--

On November 4, Huawei Image Golden Rooster Mobile Film Program commendation ceremony and theme Forum was successfully held in Xiamen. A total of 58 finalists competed for 7 awards.

In this event, compared with the previous years, more elaborate, gripping and moving mobile phone films have emerged, and more creators focus their lenses on life, recording the ordinary aspects of the current era, and re-constitute extraordinary stories; write vivid footnotes of the times with mobile phone movies, and convey the moving moments and extraordinary forces of ordinary life with figurative images.

The award-winning film of "Mobile Film Project" was finally announced, and 13 excellent works won seven honors.

Huawei Mobile phone has joined hands with China Golden Rooster and hundred Flowers Film Festival for four consecutive times, and the trend of diversification of works is becoming more and more obvious. Not only there are more and more practitioners in different fields to participate in it, the content of the work also gradually presents a focus on real life and the current era, a richer and comprehensive change in perspective. Regardless of quantity and quality, this year's Huawei Image Golden Rooster Mobile Movie Program has improved by leaps and bounds. The event received nearly 5,000 works from creators around the world, of which 58 were shortlisted for seven awards. After professional evaluation by a number of people in the industry, the final seven honors fell into 13 works.

"worth it", "AI wait a minute" and "beat" won the honor of best art exploration, "Grandma's afternoon Tea", "Rain Day" and "Liuxia's Sun" won the honor of director with the most potential, the honor of best photography and best documentary film respectively, and the three works of "GTP", "those landscapes" and "Skyleap" won Huawei image honors. "A better World", "Blue hair Ball", "looking for" three works won the honor of special attention from colleges and universities, and "painting" won the honor of best ultra-short film.

Focus on life with mobile phone images, taking pictures for the power of the times

With the iteration of mobile image technology, mobile movies further open up the imagination of the public, stimulate more creators' creative desire, and constantly explore and enrich creative content and themes. One of the major features of this year's shortlisted works is that they contain more flavor of life. These works aim at real life, with a wide range of subjects and delicate emotions. From the vivid characters one by one, we can see the creator's observation of life and thinking about the times, and depict the picture of the times from the multi-dimensional aspects of life through mobile images.

"through the recording and expression of mobile phone images, ordinary little things in life become of great significance, giving the works profound content value and brand-new social value." Li Changzhu, vice president of Huawei terminal BG mobile phone product line, commented on this year's entries. He said that Huawei continues to invest in the three dimensions of technological innovation, shooting experience and image culture, constantly improving its image ability and stimulating creative inspiration, which is the "power" that XMAGE empowers creators.

Famous director Li Shaohong laments the rapid development of Huawei's image mobile film program, thanks to mobile phone video to make film a way of life, realizing that everyone is the director of life. Li Shaohong said: "the stories in the entries are all people's observation of life and feelings about society." And from a personal point of view to share the understanding and feelings of the three award-winning works "Liuxia's Sun", "beat" and "worthy". At the same time, she said, "Huawei Pictures and the China Golden Rooster Film Festival have built a good platform for film exchange, learning and creation. We look forward to seeing more professionals participate in the future and use mobile film production as a medium to contribute to the prosperity and development of Chinese films."

The art of enabling science and technology, Huawei Image leads the Development of Mobile Image and Cultural Exploration

Since the first Huawei Image Golden Rooster Mobile Film Program was held in 2019, more than 10000 works have been registered. There is no doubt that mobile phones are becoming the preferred device for mass image creation, and the group images of participants are also more rich and diverse, and more and more people begin to pick up mobile phones to take pictures of the times. Behind this, in addition to the mobile film enlightenment and cultural infection brought by Huawei Image Golden Rooster Mobile Movie Project, it is also inseparable from the continuous innovation and breakthrough of mobile image technology.

As the leader of mobile image, Huawei released Huawei image brand XMAGE in July 2022, leading the mobile image into a new stage to build technological innovation and breakthrough around four core areas: optical design, mechanical structure, photoelectric conversion and image algorithm. At the same time, Huawei Image XMAGE also brings a better image experience for consumers around the world, lays a solid foundation for the systematic construction of image technology capabilities, and promotes the development of mobile images with the "power" brought by XMAGE.

This year, Huawei Mate 60 series, Mate X5, P60 series and other blockbuster products equipped with XMAGE imaging system have been released one after another, bringing a better image experience for the majority of users. Huawei Mate 60 series has the characteristics of wind flash shooting, which can improve the photo speed while ensuring a clear picture and a beautiful moment. The newly upgraded textured portrait brings a gradual level of optical virtual effect and a clear and bright portrait shooting experience. The brand-new pet portrait function can make the main body of cats and dogs virtual, making the edges of details such as hair and beard more accurate, bright eyes and natural nose, which is comparable to the effect of professional pet portrait. Huawei Mate 60 series, which is excellent in full scene and full focus, allows users to record daily and anywhere material creation at any time, providing a strong mobile phone image technology support for the prosperity of mobile phone movies.

"Huawei Image Golden Rooster Mobile Movie Project" has been held for the fourth time, which makes the industry and the public see more possibilities. On the one hand, it has gradually formed its own style and culture, bringing more comprehensive and rich mobile phone video works, which is becoming a particularly important supplement to industrial films; on the other hand, it enriches creative means through technological innovation and cultural inspiration, allowing more people to pick up their mobile phones to record moments and extraordinary moments of life, and feel the power and artistic value of images. The two ends integrate and promote each other, realize the technological transition to empower users, and the public participate in the positive cycle of the practice feedback platform, and a new fertile ground for mobile phone movies is being formed.

With the announcement of the honorary works of the 4th Huawei Image Golden Rooster Mobile Film Program one by one, the Fifth event has also been officially launched. More creators are welcome to join us. "the Shadow of the Stars", the first film shot by Huawei's mobile phone, will also be released in theaters soon, making more people feel the unique charm of mobile movies. Use mobile movies to convey warmth and express feelings, pick up mobile phones to record life, take pictures for the power of the times, and jointly participate in and witness the infinite future of mobile movies.

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