Shulou(Shulou.com)11/24 Report--

On November 4, 2023, on the occasion of the 25th anniversary of Shougang Real Estate, the Shougang Real Estate Factory History Education Exhibition Hall was officially opened in Shougang Ertong Industrial Park, and released books commemorating the 25th anniversary and documentary promotional films on the course of 25 years of struggle. Shougang Real Estate, a wholly-owned subsidiary founded in 1998 by Shougang Group, a century-old state-owned enterprise, has always adhered to its original mission on the road of innovation and development over the past 25 years, and has built 46 beautiful human settlement works in 12 major cities across the country. practice the synchronous development of "own land development" and "market-oriented projects", and constantly innovate products with the strategic layout of "Beijing-Tianjin-Hebei" and "Guizhou-Chongqing". For the national owners to create a green future of happy life.

In order to welcome the 25th anniversary, Shougang real estate shows the development process of hard work and dedication, seizing opportunities, pioneering and enterprising, cohesion and courage, as early as May this year, Shougang Real Estate has begun to organize and carry out a series of "seven one" celebration activities. Before the opening of the factory history education exhibition hall, mass photography competitions, theme essay activities and mass sports competitions have been successfully held, with the active participation of the group's staff. let the real estate people of Shougang integrate Shougang culture and understand the history of Shougang in a pleasant atmosphere. In the next November, Shougang Real Estate will also organize staff singing competitions, so that Shougang real estate people can fully demonstrate their talent and elegant demeanor and love for Shougang. A gift to the 25th anniversary of Shougang Real Estate.

Shougang Real Estate always adheres to the leadership of the Party, adheres to Xi Jinping's thought of socialism with Chinese characteristics in the new era as the guiding principle, and practices the development concept of "innovation, coordination, green, openness and sharing". Starting from scratch, from scratch, from small to large, from weak to strong, relying on the resource advantages of Shougang Group, after 25 years of continuous exploration and innovation, has initially formed a real estate enterprise with brand influence. This brand exhibition invites relevant leaders of Shougang Group, party studios, many insiders in the industry and a number of well-known media to visit Shougang Real Estate, showing the towering process of Shougang Real Estate from exploration and practice to scale innovation for many years. Let us see Shougang Real Estate, which is a wholly-owned subsidiary of Shougang Group. It is a real estate investment and development group with the responsibility of state-owned enterprises, inheriting the spirit of Shougang and having excellent industry strength.

A hundred years of heritage

Shougang Group, with the mission of the country, innovation-driven development

Shougang Group, which belongs to Shougang Real Estate, was born in 1919 and is a witness and contributor to the industrial development of the Republic. Always take action to shoulder the responsibility and responsibility of state-owned enterprises, and constantly devote themselves to the coordinated development of economic, social and environmental benefits.

Shougang Group insists on making the steel industry better and stronger, creating a new landmark of urban renewal in a new era, continuously deepening the integration of industry and finance, solidly promoting the cultivation of new industries, actively carrying out international operation, and driving development with national mission and innovation. As an international influential brand of China's outstanding iron and steel enterprises, Shougang Group has been established for 104 years, with more than 600 wholly-owned, holding and shareholding enterprises, total assets of more than 500 billion yuan and nearly 90000 employees. It has set up 62 overseas institutions in 24 countries and regions, with overseas assets of nearly 100 billion yuan, and has been on the Fortune Global 500 list for 12 times since 2011.

accumulate steadily

Shougang Real Estate, undertaken by state-owned enterprises, takes root in line with the times.

Since 1983, in order to implement the instructions of the CPC Central Committee and the State Council on the "Beijing Urban Construction Master Plan", Shougang took the lead in the country to start the relocation and shutdown of factories in the urban area of Beijing. In the following years, two steel rolling mills located in Dongzhimen and Xizhimen, as well as a number of Shougang factories within the fourth Ring Road have been relocated. In 1995, based on the above background and the national requirements of "transformation from extensive management to intensive management", Shougang identified "three major development strategies", among which the real estate industry was required to become a new pillar industry of Shougang Group.

In October 1996, Shougang set up a real estate development office, and in December, it began to prepare for the development of land resources vacated by Shougang relocation. Subsequently, the 13th staff and workers' representative meeting of Shougang made the decision of "using cooperative operation, joint venture development, attracting investment, paid transfer, mortgage loan and other ways to invigorate idle real estate and make real estate development a pillar industry of Shougang".

On November 4, 1998, Beijing Shougang Real Estate Development Co., Ltd. was formally established. As a new industry of Shougang Group, real estate development was included in the reform pilot plan, and more than 500 million yuan was recovered that year in the form of land transfer and cooperative development.

The road of innovation

Shougang Real Estate, with the responsibility of national craftsmen, to build a better life.

At the beginning of the establishment of Shougang Real Estate, in cooperation with the preferential policy of the municipal government to comfortable housing, Shougang developed and built the first comfortable housing district of Shougang-Xihuangcun district. In order to seek the great development of the real estate industry of Shougang, Shougang Real Estate entered the market from 1999. In less than a year, it has launched the real estate development of Lin Lang Manor, Jinping Pavilion, Jintai Pavilion, Jinding Street and other projects. Jinpingge District, a commercial housing project with self-raised funds and independent development and construction, was favored by consumers at the Beijing Housing Exhibition and won a warm response from the market. At the same time, all the 2304 residential units undertaken by Shougang Real Estate were handed over to live in according to the plan. For the Shougang Housing Reform drew a satisfactory full stop.

Since 2002, Shougang real estate began to carry out cooperative development, the scale continues to expand, but also began to enter the national market based on Beijing. In the past few years, Shougang Real Estate, in cooperation with a number of real estate companies, has successively developed and built a number of excellent real estate projects, such as Jiaohe Beautiful City in Jilin Province, Xiafuhui in Beijing, Wannian Huacheng and so on. It has become a strong witness for Shougang Real Estate to take the road of "combination of strength and strength" and achieve a major breakthrough in its development model. Then Shougang Real Estate completed the layout around the Bohai Sea, building a number of buildings in Qinhuangdao, including holiday homes, low-density villas and hotels; at the same time, it began to lay out the southwest region and build a number of high-quality residential areas in Chongqing. Among them, the Shougang Beautiful Mountain Project, located at the highest point of the central villa area in Chongqing, is a large single-family villa in the original mountain, with a magnificent landscape of one mountain and four gardens, becoming the masterpiece of the high-quality class in Chongqing.

Since 2016, Shougang Real Estate began to build and implement the "two-wheel drive" development strategy. That is, on the one hand, to realize the synchronous development of "self-owned land development" and "market-oriented projects", and on the other hand, to cultivate the strategic layout of "Beijing-Tianjin-Hebei" and "Guizhou-Chongqing".

In the "Beijing-Tianjin-Hebei" urban agglomeration, state-owned enterprises are responsible for successively developing large-scale urban security projects such as Beijing Jinzhu Sunshine Garden and Jintong Sunshine Garden, and at the same time jointly develop Chang'an Yunshang and Tianxi located at the west head of Changan Street, as well as high-quality human settlements such as Huaxi House, which is located at the core of the fourth Ring Road.

Deep ploughing Guiyang, Chongqing and Chengdu in the "Qianyu Cheng" urban agglomeration. The Shougang Guizhou Light Project, with a total floor area of 5.4 million square meters, is located in Guiyang. The super-large new-generation urban complex creates a brand-new city cover in Guiyang. Shougang Dongjing Fenghua, Shougang Yueli and other projects developed in Chengdu occupy the core of the city. Shougang Yunshangjiang project chooses the location of Chongqing Jialing River, introduces Rockefeller Art Center and Dior-inlex city living room, and invites many masters to jointly build Jialing River front-line art villa, which is a model of Liangjiang New area.

Build the future in detail

Shougang Real Estate contributes to a better life with an international perspective.

Over the past 25 years, Shougang Real Estate has always adhered to the century-old national craftsman spirit of Shougang Group, adhered to its original intention and made continuous progress, and won 153 awards at the national level, industry level, provincial and ministerial level and Shougang Group. To form a market-oriented real estate investment and development group integrating real estate investment, development and asset operation.

At present, Shougang Real Estate has ploughed 12 major cities in China, and craftsmen have built 46 boutique projects. Their works cover a variety of real estate formats and are committed to building a happy life for nearly one million families. With the rising influence of the brand, Shougang Real Estate never forgets its original ideals and aspirations, actively iterates the products and optimizes the scene, and will always be committed to creating a better way of life for property buyers across the country.

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