Shulou(Shulou.com)11/24 Report--

"now the post-60s are exercising, but after 00 they are in good health." A sentence that seems to be a joke has become a true portrayal of contemporary young people. Thermal cups, Baduanjin and bubble buckets, which were once thought to be patented by the middle-aged and elderly, are now the "hearts of more and more young people."

As a matter of fact, "keeping in good health" is no longer an exclusive term for the middle-aged and elderly, but has become a new "trend" for young people. Among the different ways of keeping good health, the new Chinese style is more popular among young people. According to CBNData's "Young people's Health consumption trend report", Chinese tonics such as honey, Chinese wolfberry and health tea, which are homologous in medicine and food, have become the most popular post-95 health food on major e-commerce platforms. Under this trend, Xiao Bear has an insight into the trend of health care for young people in advance, and by virtue of functional innovation and scene upgrading, it has created a rich product matrix of health pots, which has become the first choice for young people and leads the trend of health preservation in New Chinese style.

How to choose the double 11 health pot? Identify the user's first choice

Chinese people pay attention to "from the inside out, food instead of medicine", this concept has been fully reflected in young people here. For this reason, the health pot stands out with its rich functions and convenient experience, attracting more and more young people to join the tide of "cooking everything in the health pot".

The huge demand has also led to the continuous growth of the health pot market. According to data released by AVC, the health pot market continued to grow in the first half of 2023, with omni-channel retail sales up 3.4 per cent year-on-year. In the face of the blue ocean market with unlimited potential, all kinds of "players" have entered the game one after another, leading to the emergence of a large number of products. So the question is, in the face of a wide variety of health care pot products, how should users choose?

The market has given the answer to this. As of 14:00 on November 3, Tmall, JD.com platform health pot hot list shows that Little Bear electric health pot has become the user's first choice. Specifically, on the Tmall platform, a number of Little Bear Electric health pots rank among the top sellers and are deeply loved by consumers, while on the JD.com platform, Little Bear Electric health pots not only rank in the top three on the overall list. and a number of popular style items are ranked first in glass stew cups, waterproof stews, glass filters and other subdivided dimensions.

In fact, if you take a closer look at the functional experience of each product, you can understand why the Little Bear Electric Health Pot can win the favor of users. Take the 1.5L Little Bear Electric Health Pot, which topped the list of the most popular health care pots in Tmall. This health pot uses touch control mode, which can adjust the temperature and memory at the touch of a button. There are also 9.5h reservation function, 16 preset menus and 12-hour thermal insulation designs to meet different tastes and hot drink needs. In addition, there is a small bubble curing pot that can be boiled and stewed. By upgrading the intelligent stewing system of small bubbles, the chassis is heated more evenly, and the dense bubbles produced during heating can better bring out the nutrition of the foodstuffs and achieve the silent nourishing effect of moisturization. it has become a necessary item for young people's daily health.

The needs of users are changeable, and the strength of high-quality products remains the same.

The reason why Xiao Xiong Electric Health Pot can become the first choice for users, in addition to its intimate functional design, adapting to the changeable health care scenes of young people is also an important "secret" for its success.

For busy workers, it is not easy to have a cup of warm tea at any time in the office: there is no way to get down to the hot water that has just been picked up; by the time the work in hand is finished, the scented tea is already cold. Xiao Xiong electric health care pot accurately insight into the needs of users, innovative launch of "55 degrees warm drink cup + 100C bubble pot" warm drink bubble boiled two-in-one small bubble health pot, not only can brew tea, but also can charge the mobile phone, so that the body and mobile phone have full energy. Aiming at the family with many people, the Little Bear Electric Health Pot has launched a more suitable "one pot and three uses" health pot, which can not only simmer with water, brew scented tea, but also boil. In addition, Xiao Xiong Electric Health Pot has also expanded a variety of use scenarios such as outdoor, afternoon tea, one-person residence and so on, so as to meet the diversified tea life of users.

All this is due to the excellent R & D ability and design strength of Little Bear Electric Appliances, which makes its "young story" more and more interesting. For a long time, Little Bear Electric Appliance has always focused on user demand as the center, boutique strategy as the traction. In terms of research and development, Little Bear Electric has built a three-level R & D system, with 10 R & D teams and more than 300 R & D personnel to meet the individual needs of users through a series of technological breakthroughs such as small bubble technology and nano-material heating plates. achieve the leap of brand strength. In terms of design, Little Bear has a 10 + design team and more than 60 + designers, and has in-depth cooperation with the outside world to link to the world's top design resources. bring modern retro green design of the office light pot, pink girl heart health stew pot, refreshing mint green pot, such as "grow" in the beauty of young people.

For Xiao Bear, the success of the health pot market lies in meeting the needs of users. In order to bring exquisite and healthy life experience to every young person, Little Bear Appliances brings forth the new with attitude product design, temperature function innovation and tasteful appearance upgrade, which not only wins a good reputation of users, but also stimulates the inexhaustible driving force of brand high-quality development. While double 11 is not over, if you want to keep healthy, please arrange the Little Bear Electric Pot!

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