Shulou(Shulou.com)11/24 Report--

With the continuous improvement of people's living standards, the use of smart TV by users is no longer satisfied with the most basic functional requirements. Smart TV began to show a large screen, high-end development trend, and become a family sharing entertainment center. In recent years, domestic TV brands represented by TCL continue to push through the old and bring forth the new in the technical fields such as high-definition display, realistic color and high refresh rate, continuously promoting the technological innovation of the TV industry.

At present, the mainstream TV display technologies in the market are Mini LED and OLED. Mini LED has obvious advantages over OLED in terms of price, brightness and service life. Mini LED uses smaller backlight beads to provide a more sophisticated backlight, realizing a jump in regional backlight control while avoiding the shortcomings of high cost, screen burning risk and low brightness of OLED. Mini LED not only has the advantage of point control compared with OLED, but also has the advantages of high brightness and long life that OLED lacks. Therefore, Mini LED is gradually concerned and sought after by the public and the market. According to third-party research data, sales of Mini LED TVs in China increased by 385.3% in 2022 compared with the same period in 2021. With this growth rate, major manufacturers continue to increase their investment in the field of Mini LED.

As the first company in the world to launch and achieve mass production of Mini LED televisions, TCL Industries took the lead in the exploration and application of Mini LED-related technologies in 2017. In the first half of 2023, TCL brand TV maintained a leading position in the world, with global shipments rising 12.9% compared with the same period last year, and the market share of shipments ranked among the top two in the world. Among them, TCL Mini LED high-end TV sales maintained rapid growth, ranking first in China's retail market share, with global shipments rising by 114.5% year-on-year. At the beginning of Singles Day this year, TCL Mini LED TV once again made a good start to network-wide sales and sales by virtue of its technological leadership.

Recently, TCL Industries released a promotional video for the technology research and development laboratory. In the film, the mysterious veil of "TCL Industrial Pangu Lab", the hero behind Mini LED technology, is unveiled for the first time.

In order to explore more cutting-edge display technology and present more authentic and gorgeous colors, TCL Industries established Pangu Laboratory in 2021 to focus on the research and innovation of Mini LED-related technologies. Named after the creator "Pangu", the laboratory is intended to solve the pain points of the industry and lead technological change with the appearance of "epoch-making". Pangu laboratory covers an area of 1600 square meters, accounting for nearly 50% of the overall staff, bringing together many top scientific research talents in the display field.

At present, TCL Industrial Pangu Lab has the full process capability from material research, design and development to manufacturing, which means that TCL Industrial has a more comprehensive and efficient R & D system in the field of Mini LED. The laboratory consists of optoelectronic materials laboratory, optoelectronic device laboratory, simulation design laboratory, quantum dot laboratory and other project R & D laboratories. From materials to chips, in-depth exploration of every step of Mini LED technology research and development, to bring users a higher precision, more powerful color display, so that the image displayed on the screen is infinitely close to the real world.

Pangu laboratory also has data analysis, quality testing and other functions, including the whole machine laboratory, test line, machining center, reliability verification laboratory and so on. Through the rigorous and rigorous experimental process, we can ensure the possibility and reliability of mass production in the R & D stage, so as to ensure that the Mini LED products of TCL Industries have reached the industry-leading level in terms of performance and quality.

Thanks to the strong R & D strength of Pangu Lab, TCL Industry has become the first company in the world to have a Mini LED full-process capability laboratory. With the technology of Pangu Lab, TCL Industries continues to bring forth the new, bringing users the world's leading technology and products. Here, researchers raise the BT.709 color gamut to a new high of 157% for the first time, further upgrading the color reduction degree of intelligent products; here, the self-developed Mini LED chip is born to achieve more accurate display accuracy; here, it gives birth to new functions such as smooth processing 2.0, accurate noise reduction 2.0, color purification 2.0 and so on, making the picture presentation of the product closer to the real world.

In August 2023, TCL Industrial Pangu Lab once again ushered in a new breakthrough in innovation. TCL Industries released the world's largest 115inch QD-Mini LED TV, creating the industry's first 20000 + backlight partition and XDR 5000nits peak brightness, extreme restoration of every frame of TV picture details.

Through continuous exploration and innovation, TCL Industrial Pangu Lab will lead Mini LED technology to a new development stage with more technological breakthrough. TCL Industries will also take Pangu Lab as the innovation carrier, continue to create intelligent terminal products that apply cutting-edge technology, bring more real and gorgeous pictures to users through technological innovation, create a more extreme home entertainment video and audio experience, and bring a better intelligent life for users around the world.

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