Shulou(Shulou.com)11/24 Report--

As an important annual promotion "battlefield" of the e-commerce industry, this year's Singles' Day has begun. In addition, e-commerce seasons such as double 12, double Day and New year's Day will also come in turn. In addition to the "low price" strategy of various platforms, AI tools have also become a hot topic in e-commerce marketing promotion. Take the current hot AI studio design tools, for example, they are quietly changing the commodity map design process.

In order to better empower enterprises to face Singles Day holiday, recently, Kujiale product virtual shooting tool-Kujiale studio 2.0 product function ushered in a comprehensive upgrade, opening the "AI+3D real-time rendering" model to protect the high GMV of brand enterprises.

Low cost and high quality

AI helps create popular styles and pry growth dividends.

For e-commerce, an eye-catching product map often determines whether consumers place orders or not. However, in the traditional process, commodity shooting is a high-cost, long-cycle work, which consumes a lot of manpower and material resources, which not only requires setting construction, manual matting, repeated modification of the design, and finally generates the commodity map. As a new generation of commodity AI shooting tool, Kujiale studio shooting 2.0 replaces the expensive traditional commodity shooting, does not need scene construction and photography equipment investment, and reduces the shooting cost by more than 95% for enterprises.

Based on Kujiale's self-developed KooEngine technology, Kujiale studio 2.0 can achieve 3D real-time rendering, and the rendering effect can be seen at any time, especially when dealing with large or complex scenes, the design does not have to wait. In addition, the massive scenes of Kujiale Studio 2.0 can meet the needs of richer and more personalized commodity display in e-commerce scenes, and support the display of goods in different scenes, different spaces, and different lighting environments. It can quickly generate 8K high-definition and realistic commodity drawings, vividly show commodity texture, provide enterprises with unlimited commodity marketing materials, and improve the conversion rate of commodity sales.

In July, after Kujiale fully upgraded the AI rendering algorithm, Kujiale studio 2.0 launched the killer application "AI shed shot". Users only need to upload a product picture, and AI automatically matting and selecting according to style and elements to generate multi-scene merchandise images in 3 seconds. After this upgrade, "AI canopy" will also support 3D commodity model AI to generate commodity map and AI to generate line draft background map (based on line draft background map, AI can generate different scene background).

With Kujiale Paipai 2.0, e-commerce enterprises can not only quickly obtain high-quality commodity materials, but also designers can get rid of tedious workflows, release their creativity to create enough content materials, and create more popular styles to meet the new pace of enterprises.

High output and high conversion

To improve efficiency, a person is a design team.

Game fun Business is Tmall, JD.com and other e-commerce platforms to sell mahjong machines on the head of enterprises, with Longtuo LAMTOP, Sparrow interest two major brands. The original game business design team used 3Dmax software to model the white background of the product, and at the same time found the scene diagram to be synthesized with Photoshop. In order to output richer and high-quality e-commerce material maps, but also to improve the efficiency of the team, Yanchu Business chose to try to shoot 2.0 pictures with Kujiale shed.

Game fun business design team said that Kujiale shed shooting 2.0 can greatly shorten the production time of commodity drawings, and achieve better results in terms of drawing quality than previous Photoshop synthesis, and can better meet the team's expectations in terms of realism and richness. In the tool operation, the interactive experience is also more "right", the rendering effect of the light is very fine and practical. More importantly, after team testing, it was found that the average user stay time doubled when the 2.0 rendered picture was shot with Kujiale shed. The game fun business design team later concluded that this is because the effect of the studio 3D drawing is more powerful and impacting.

Not only that, Kujiale studio 2.0 has a large number of scene templates, dynamic effect templates and materials can be applied with one click, designers can quickly generate multi-angle product display pictures to facilitate buyers to feel the details of the goods more intuitively. In addition, Kujiale studio 2.0 can also generate video, solve commodity shooting problems at low cost, greatly reduce shooting costs and shorten the shelf cycle. It is equivalent to a designer who can produce multi-mode commodity display materials.

In addition, as the threshold for the use of tools is greatly reduced, e-commerce companies no longer need to be equipped with a large team of designers. According to a Cookie studio 2.0 partner, according to the original workflow, the modeler is required to build a plan and then render, so a designer's one-day production capacity is very limited. Now graphic designers can also directly apply the off-the-shelf scheme of Ku Jia Le Studio 2.0, which can be adjusted according to the needs of different goods and scenes, and now the human efficiency of the team has been improved by 2-3 times.

With the overall upgrade of Kujialepai 2.0 AI+3D matrix capability, more and more e-commerce brands and cross-border e-commerce enterprises choose new tools to improve business efficiency, with lower input, higher output and more transformation into clear demands. In the new business environment and content operation trend, merchants who master new tools faster are ushering in the opportunity of overtaking around the corner.

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