Shulou(Shulou.com)11/24 Report--

Children's content brand "Uncle Kay storytelling" original cartoon series "Magic Library" went live. In the month of its launch, Tencent Video ranked No. 1 on the magic science fiction list and No. 7 on the hit list. The film is co-produced by Uncle Kai storyteller and Tencent Video Qiang Qiang, and is co-directed by Uncle Kai storyteller and original author. The film is adapted from the original audio work of the same name since its launch in 2017. It has been shown more than 2.2 billion times and is one of the super IP loved by children. The Magic Library is also the first animated film adapted from an audio story in China.

The cartoon of "Magic Library" takes about 12 minutes per episode, with a total of 20 episodes in season 1. It tells the story of Wu Tian, Dong Xiaoyu and other primary school students turning into a "magic team" and riding in a divine book spaceship shaped like "Zhuangzi wandering". Help the magical library director Kai muddle teacher to collect the spirit that slipped away, restore social peace, and bring back the book Compendium of Materia Medica. It is worth mentioning that, as an original series of Chinese encyclopedic adventures specially created for children, the animation of "Magic Library" is drawn from the Compendium of Materia Medica, an encyclopedia book written by Li Shizhen in the Ming Dynasty. 20 kinds of "representative plants in China" in the selected books, including trees, flowers, fruits, crops, medicinal materials and so on, are all common plants often pictured by classical poems and paintings. Let the small audience appreciate the story, explore the plant world, and feel the traditional Chinese aesthetics behind the image of Materia Medica.

With "collecting knowledge and saving the world" as the theme and the book as the theme image, the work will cultivate and edify the character and spirit of children throughout the film. In the story, every book in the magic library has its own "book spirit". If a book has not been read for a long time, the book spirit will sneak out of the library and do everything possible to get people to read again. The combination of Shuling seeds and plants leads to plant variation and crisis. Such a plot design makes children aware of the importance of reading and the importance of protecting "representative plants in China". At the same time, brave and studious members of the magical team have United and worked together to show their strengths in the process of solving the crisis, forming positive values such as hard work, fraternity and mutual assistance, love of nature, cherishing food, and protecting the environment. In addition, each episode has a small theme about character and spirit. For example, the third episode "Lotus Mystery" is passed on to the children through the feelings of Zhang Xiaopang, a member of the magical team, that "green leaves are as important as safflower. Should be paid attention to", "let every character be seen, is the most beautiful scenery" value concept.

What makes the original "Magic Library" listeners look forward to is that "Magic Library" has created a strange and childish plant world. Each episode of the work takes a plant as the core, focusing on the characteristics of the plant to carry out the plot and imagination. There are green bamboos growing rapidly at the speed of naked eyes, kumquats that can be transformed into "shells", and lotus leaves that block out the sun. There are peonies who can subdue flower thieves with chain fists, and weeping willows who can fight and dance with magic teams. Bring to the audience plant wonders rooted in real life but more interesting and imaginative. If the magic team wants to solve the real crisis brought about by these mutated plants, in addition to having the halo of "superhero transformation", it must also conscientiously collect and apply plant knowledge from the attributes of plants and the characteristics of calligraphy. to carry out wonderful operations with magical plants, and finally use knowledge to solve problems, complete their own growth, and harvest a large amount of plant encyclopedia knowledge.

The cartoon "Magic Library" is well-made, and the birth of the work goes through layers of checks. In addition to the plot and the content itself are full of ingenuity, the narrative is smooth and easy to understand, all the popular science knowledge in the story is strictly studied, and the content is controlled by a team of experts such as Shi Jun, PhD in botany of the Chinese Academy of Sciences. to ensure that the knowledge is rigorous and accurate, wonderful and value transmission at the same time. In terms of visual style, the overall picture is colorful, the characters are lovely and smart, the design of props is recognizable, accurate and real, and can twist the sense of science and technology with the sense of play, and strengthen the rendering of the atmosphere and scene, "it is not just a playful plot." more rich imagination and intention, such as lotus flowers that cover the sun, leaves bigger than people, always bring creative surprises to children. " The creative team said. In terms of performance, the Magic Library is led by well-known dubbing actors such as Uncle Kai (as Kai muddle) and Yan Mengmeng (Dong Xiaoyu), the dubbing actor of the Qigui in the Legend of Zhen Huan. To truly restore the protagonists with different personalities and hobbies in the story for the children.

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