Shulou(Shulou.com)11/24 Report--

On November 2, the 2023 Fortune ESG Summit with the theme of "New Business guidelines: sustainability and Mutual benefit" was held in Shanghai. Dr. Ma Xiaolong, President of Hisense Network Technology Co., Ltd., visited the round table forum of "Sustainable Future outlined by Frontier Technology". Together with a number of ESG business leaders and top enterprise representatives, they spoke freely and roared their ideas to create a higher quality, more inclusive and sustainable world, and jointly drew a realistic vision blueprint.

At the summit, Dr. Ma Xiaolong shared Hisense's practice and experience in ESG. He said that as a company with a sense of social responsibility, Hisense always adheres to sustainable development, integrates ESG into the context of enterprise development, and internalizes the company's conscious action. "adhering to the principle of people-oriented and anchoring application orientation, build a green and sustainable development model covering the whole process of product research and development, production and service, and carry out persistent exploration and practice around ESG to create more value. Empower the industry to develop and promote social progress. "

It takes a long time to promote the practice of the concept of ESG, such as upholding the axis.

ESG is the world language for evaluating enterprises at present. It advocates the balanced development of enterprises in many dimensions, such as environment, society and governance. It not only represents the direction of global economic governance, but also helps to achieve the goal of "double carbon" and promote high-quality economic and social development. Since ESG was first put forward in the United Nations Global Compact in 2004, more and more enterprise ESG has gradually changed from spontaneity to consciousness and from idea to action.

To carry out the responsibility and responsibility, Hisense takes energy conservation and emission reduction as its own responsibility, integrates the concept of sustainable development deeply into daily operation, and actively promotes the practice of ESG concept. Not long ago, Hisense Group was successfully selected as one of China's Top 30 ESG Outstanding practices, demonstrating the due responsibility of national brands in implementing the concept of long-term green development.

ESG is closely related to the high-quality development of enterprises. In his speech, Dr. Ma Xiaolong pointed out that it takes a long time to implement ESG, and the key can not be separated from the basic disk of "people-oriented and application-oriented". Hisense integrates ESG into the whole process of product research and development, production and service, internalizes it into the company's conscious action, aims at the technological frontier, the industrial direction, and the application scene and ecology of new technology in the future growth with the spirit of water drop and stone creation, and constantly discusses and practices it. After years of deep ploughing, we have accumulated profound experience and achievements in exploring green development, and tempered the Hisense model of ESG concept and practice.

ESG is a concept, which is easier to know than to do, and it is also a matter of practice.

The implementation of the concept of ESG should be carried out in the action and landed in the scene. Dr. Ma Xiaolong explained from the aspects of "reducing the burden" for road traffic and empowering public transport. The normalization of traffic congestion seriously restricts the sustainable development of the city, and the delays, pollution and accidents caused by traffic congestion bring huge economic losses and social problems. The research shows that the peak hourly carbon emission in mild traffic congestion is 4.51 times higher than that in unblocked traffic.

The management of urban traffic congestion has become a major social demand and livelihood project. optimizing the use of existing traffic time and space resources is the key way to solve traffic congestion. In the face of limited road resources, traffic light control is one of the key measures to separate traffic conflicts, ensure traffic order, improve network operation efficiency and alleviate congestion. Hisense builds the industry's first intelligent signal tuning platform, based on big data's automatic analysis of traffic laws and causes of problems, automatically recommends control strategies such as green wave trunk lines, and combines 6 categories and 40 kinds of fine signal control. to achieve the signal closed-loop intelligent optimization under the normal operation of urban road traffic, the system automatically evaluates the control effect, and the whole city automatic inspection is used instead of manual inspection one by one. It can achieve the effect of global cooperation, slow plugging and long-term maintenance.

Data show that after the application of Hisense intelligent transportation system in a city, the traffic flow rate will be increased by 10%, the number of parking and road time will be reduced by 30%, and the exhaust pollution will be reduced by 20%, effectively reducing the carbon emissions caused by traffic jams. It is estimated that for every 10000 Hisense signals shipped, it is conservatively estimated that it can bring indirect economic benefits of nearly 20 billion yuan per year. At the same time, the reduction of parking waiting time and the improvement of traffic efficiency based on signal optimization will greatly reduce vehicle fuel consumption and exhaust emissions.

Empower public transport. Public transport has the advantages of intensive and efficient, energy saving and environmental protection. It is a public welfare undertaking that provides basic travel services for the public and is a major livelihood project. The share of bus road resources is 30% of that of private cars, transporting the same number of passengers. Compared with cars, public transport can save energy consumption by more than 80%, save road resources by about 90%, and reduce pollutant emissions by 80%.

Vigorously developing urban public transport is an effective way to alleviate traffic congestion and optimize the use of limited road resources. Hisense helps to optimize the multi-mode and integrated public transport network with bus rapid transit as the backbone, conventional public transport as the main body and customized public transport as the supplement to ensure the accessibility and convenience of the network. At the same time, based on big data's passenger flow analysis, bus traffic plan optimization and corridor optimization can be realized. According to the passenger flow travel law, operation history data, vehicle load number, departure interval and other factors, the optimization model of minimum resources is adopted to generate the traffic plan automatically, and the capacity delivery is more in line with the passenger flow demand, reducing the inefficient mileage with low passenger capacity. After the optimization of 60 main lines in Xining, the daily inefficient mileage is reduced by 22000 km, and the annual cost saving is more than 60 million.

Subway has become an important choice for public travel. By realizing the initiative of safety prevention and control, the scene of station operation, the convenience of passenger service and the integration of business management and control, Hisense empowers station operation management and passenger service, and constructs a "safe, efficient, convenient and economical" intelligent station. Four categories and 66 core scenarios are sorted out around normal operation scenarios and various emergency scenarios, fully covering the operation business, turning the manual disposal process into intelligent scene-based disposal, and increasing operational efficiency by 30%. Taking the switch station as an example, under the enabling of the Hisense system, it only takes one person 5 minutes to complete the station opening operation, which is much more efficient than the traditional opening station of 3 people and 30 minutes. It is estimated that the intelligent station of the 20-station standard line can save nearly 20 million of the operating cost every year.

At the urban level, Hisense focuses on the problems such as the uneven quality of urban data, the low efficiency of command and dispatch, and the general effect of collaborative governance, focusing on "data intelligence, knowledge intelligence and collaborative intelligence" to overcome key technologies and improve the efficiency of urban governance system. and explore the next generation of urban governance methods for cross-domain collaboration. Hisense first put forward and adhered to the idea of "people-oriented, application-oriented" intelligent city information construction, and built a city-district-town street three-level cloud brain in Qingdao to ensure unified construction, data standardization and fresh life. it saves money and improves efficiency for government information construction. In September last year, Hisense helped Qingdao launch the province's first general capability service platform (UCS), realizing the "one account management" of five types of resources, including infrastructure, data, components and application systems, which can be directly applied and invoked by various departments. In the seven months since it was launched, 54 departments have applied for use, and it has been estimated that more than 3500 million yuan has been saved according to the previous demand model.

At Hisense, ESG is a "global action".

In the process of participating in the construction of "Belt and Road Initiative", more and more Chinese enterprises have taken ESG into consideration, and ESG has become a "booster" for the common prosperity of "Belt and Road Initiative". As one of the earlier Chinese brands to go out to sea, Hisense going out to sea is a "whole system to go out to sea and export technology model", which not only brings local products and solutions, but also helps local infrastructure improvement and urban economic and social development; it also brings local technology and standards, leading China's intelligent transportation technical standards to overseas markets systematically. At the same time, Hisense employs local staff, contributes taxes, promotes local economic and social development, and brings vigor and vitality to local development.

Up to now, Hisense intelligent transportation has borne fruitful results. In December 2021, Hisense and Shandong Expressway won the bid for the Ethiopian Intelligent Public Transport Project; in April 2023, Hisense signed the AAE Expressway ETC Construction Project with the Ethiopian Federal Highway Administration; and in May 2023, Hisense formally signed the urban traffic signal control system construction project with the Ethiopian Capital Addis Ababa Road Administration. In September 2023, Hisense successfully won the bid for Laos Vientiane sustainable urban transportation project, bus rapid transit BRT to Laos.

Take the Smart Expressway project as an example, the Addis Ababa-Adama Expressway (AAE Expressway) is the main channel for the import and export of goods in Ethiopia, and it is also one of the busiest roads, but the current parking toll mode has greatly reduced the highway capacity and seriously hindered the flow of goods and economic development. Through ETC lane reconstruction, network and data center construction, ETC toll software installation and debugging, Hisense will help Ethiopia build a modern new highway toll management model, improve vehicle capacity, traffic efficiency and service and management level of toll stations, effectively solve traffic jams caused by parking charges, and reduce energy consumption and emissions caused by acceleration and deceleration of parking charges, parking and waiting.

But when it is difficult, it shows bravery; but its deeds are precious. Hisense will practice, fulfill its corporate responsibility, empower low-carbon emission reduction, promote high-quality sustainable development, and internalize the concept of ESG into the company's conscious actions to meet people's yearning and pursuit of a better life.

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