Shulou(Shulou.com)11/24 Report--

In the first week of November, the closely watched "MasterGo2.0 press conference" was successfully held, and more than 300 design leaders and R & D leaders from leading enterprises in various industries jointly witnessed the launch of MasterGo2.0. In this release of version 2.0, MasterGo has launched a major design engineering, enterprise-class solution, and MasterGoAI is conducting internal testing of new features. MasterGo2.0 is committed to creating local enterprise-level best practices in the AI era.

Founder CEO Ren Yanghui released MasterGo2.0

Since the release of MasterGo1.0 in October 2021, a total of 127 versions have been launched and 62 performance optimizations have been made. NPS has remained above 50% in the past four quarters. After the "Black Swan" incident in 2022, MasterGo quickly launched the "domestic Design Software Co-creation Program", which has been joined by leading domestic enterprises in various industries, covering more than 100 leading enterprises in more than 20 industries, such as drones, e-commerce, social networking, search, short videos, new energy, games, education, security, travel, logistics and so on.

Based on the precipitation of MasterGo's "domestic Design Software Co-creation Plan" for more than two years, MasterGo has obtained the high-complexity, large team, large file, high-quality and high-standard customer requirements in the real production scene of local head enterprises, which promote the rapid iteration of MasterGo. After more than 2 years of rapid iteration and growth, MasterGo "domestic design software co-creation plan" announced the perfect end, MasterGo2.0 also came into being.

CEO Ren Yanghui, founder of MasterGo, announced the perfect conclusion of "domestic Design Software Co-creation Plan".

The building philosophy of MasterGo2.0 is: local enterprise-level best practices in the AI era.

CEO Ren Yanghui, founder of MasterGo, believes that in the AI era, it is the mission of MasterGo in the AI era to focus on domestic enterprise-level production needs and provide local enterprise-level solutions. Therefore, different from the way that the MasterGo1.0 phase follows international product best practices, MasterGo will start a new stage of independent innovation development and lead industry change based on the pain points of Chinese enterprise customers and with the goal of personal enhancement, collaboration enhancement and business results enhancement.

CEO Ren Yanghui, founder of MasterGo, announced that the building philosophy of MasterGo2.0 is: local enterprise-level best practices in the AI era.

MasterGo design engineering: definition is production, design is code

After a deeper understanding of the pain points of domestic enterprise customers, the MasterGo team found that design is not only an important part of digital product production iteration, but also plays a vital role in the whole production research and improvement. Zhang Huaqiang, a senior design expert in the Cainiao team, one of MasterGo's enterprise customers, said that in the past year, based on the MasterGo platform, he began to try the idea of "making everyone can design", and achieved remarkable results. MasterGo-based design online, standard online, multi-role collaboration, design parameterization and open ecology, let the team see the possibility of packaging the design into service products after design data, and begin to try to establish a design pattern of integrated production and service.

Zhang Huaqiang, a senior expert in rookie network design

In the real production environment of the enterprise digital interactive interface, both the design team and the R & D team have the problem of insufficient standardization, which leads to the separation of the communication language between the design team and the R & D team, and the production efficiency can not be greatly improved.

Based on this, MasterGo2.0 launched the important core functions of "MasterGo design engineering", including: design thinking engineering (design specification), design corpus and material engineering (design system), and design solution engineering (D2C).

MasterGo design engineering has both design and R & D perspectives, helping the design team and R & D team to collaborate efficiently based on unified specifications and assets to achieve standard homology and collaboration with the same frequency, thus bringing greater productivity improvement to the production and iteration of the entire digital team.

First of all, the engineering of MasterGo design will solve the industry pain point of "language barrier" between design team and R & D team. MasterGoDSM (Design system Management platform) is a management platform specially developed to bridge the "language gap". It can centrally present the styles and components contained in the team library and filter out other irrelevant content. The design and R & D team can jointly build and maintain the mapping relationship of the semantic system, and constantly manifest and solidify the missing parameters and rules that are necessary for R & D, and complete the completion of the information. Moreover, through intelligent algorithms, the design system will automatically manage, automatically fill in aliases, and even self-analysis and automatic iteration. According to the MasterGo product leader, the team has begun to host Design System to the algorithm, and is confident that the human intervention rate will be less than 3% within 1 year. Through standard alignment to solve the "language barrier", MasterGo design engineering opens a new door to improve the efficiency of product design team and R & D team at the same frequency.

CEO Ren Yanghui, founder of MasterGo

Secondly, MasterGo design engineering can restore the code of the design draft with the help of MasterGoD2C (Design to Code), realizing the qualitative change from "high-fidelity, standard-compliant design draft delivery" to "high-fidelity code delivery".

The introduction of MasterGo design engineering will enable the product design team and R & D team to communicate seamlessly, and we will greatly improve the efficiency of production and collaboration under a production language system, and realize "definition is production, design is code". This also marks that MasterGo2.0 goes deeper from the design link to the enterprise's digital product production and iterative whole process, and will provide a more efficient and systematic overall solution for the production, design and research team. As a fresh enterprise customer of "batch MasterGo design", the MasterGo software design team has created a new self-closed-loop HMI design-to-development process based on the "HMI design process" project, which plans to achieve production mobility through component standardization and design standardization, so as to fill the efficiency hole of "hidden" and based on the design process deeply created with MasterGo. It has successfully accelerated the work efficiency of "MIX OS" (IF Award 2023 Award work).

Li Chaozhi, senior designer of FAW software

MasterGoAI internal testing: following the "AI + design system", the internal test "AI + creation efficiency"

AI has brought great changes to the field of design. Different from the field of graphic design, the field of digital interaction design is a multi-role, multi-link production chain, and interaction design also directly carries the goal of business results, rather than simple creativity. So the landing of AI in the field of digital interaction design will be more complex, and it will also depend on the change of best practices of different roles of the whole team. As Yang Feng, design director of New Oriental UXC team, said in his speech, "because the essence of general image model is divergence and representation, what we need in UI field is model essence is induction and abstraction."

As early as March 2023, MasterGo established the "MasterGoAI Lab" to test the function of "AI + Design system" internally, and attracted teams such as New Oriental, Zhongtong Express, Beisen, Hai Dian Software, Ai inventory, SF Co-City and Automobile Home to conduct closed internal testing of MasterGoAI products.

The internal testing of MasterGo "AI + Design system" helps the team quickly achieve design standardization and improve the consistency of team creation. At this press conference, MasterGo began the internal test of "AI + Creative efficiency". Its new features such as AI design inspiration, AI icon wizard-Magicon, AI image enhancement and other new features will greatly save designers' work costs in design creativity, picture processing, 3D icon design, and help designers release design creativity.

"after using MasterGoAI to generate inspiration and framework, and then combined with existing design specifications, we can quickly get an ideal page, which allows us to focus on more critical experience process design." Yang Feng, design director of New Oriental UXC team, shared the experience of using MasterGoAI.

Yang Feng, Design Director of New Oriental UXC team

MasterGoAI will be launched from the two dimensions of "AI + design system" and "AI + creation efficiency" to serve the real work scenarios of enterprises and teams, and better connect the creators, production processes and production results, thus helping MasterG2.0 to achieve "personal enhancement, collaboration enhancement, and business results enhancement".

CEO Ren Yanghui, founder of MasterGo

Enterprise Best practices: from Enterprise products to Enterprise Solutions

Enterprise-level solutions are also one of the highlights of MasterGo2.0 launches. In the past two years, through close service to a large number of enterprise customers, MasterGo has realized that it is not enough to provide tools to really solve customers' production problems. Based on the in-depth study of the pain points of enterprises in various industries, the continuous understanding of customer needs, and the experience of deploying and serving a large number of head customers, MasterGo has launched enterprise-level solutions.

At the MasterGo2.0 press conference, the design leaders of FAW Software, Cainiao Network, New Oriental Group and other leading enterprises also shared their best practices in cooperation with MasterGo one by one. MasterGo will continue to provide best practices in various industries in enterprise solutions and provide customers with more efficient and high-quality services, as New Oriental UXC team Design Director Yang Feng commented on its services: "MasterGo accompanies us to collaborate with team members online real-time or asynchronously every day. Smoother communication greatly improves our work efficiency, and managers can manage design assets more clearly and conveniently. And in the process of use, the suggestions can quickly get feedback from the MasterGo team, this kind of service experience is very good. "

Officially announce the Chinese brand name of MasterGo-"Mogao Design"

In addition, the MasterGo2.0 conference officially announced the Chinese brand name of MasterGo-"Mogao Design". Speaking of the brand meaning of "Mogao Design", Ren Yanghui said: "the meaning of 'Mogao' is the pursuit of no higher realm. We feel that this is consistent with the digital creation team's pursuit of continuously improving the user experience. The official launch of the Chinese name "Mogao Design" marks the transformation of MasterGo from following international product best practices to focusing on local corporate customers and opening a new stage of independent innovation and development. In this new stage, MasterGo will also usher in its own brand-new product positioning-the enterprise product design platform in the AI era. In the future, MasterGo will continue to create local enterprise-level best practices in the field of digital interaction design in China.

Founder CEO Ren Yanghui released MasterGo Chinese brand name-- "Mogao Design"

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