Shulou(Shulou.com)11/24 Report--

Lenovo's 28-hour Super Battle report on Singles Day released: sales of the whole network exceeded 2.4 billion, thin books and other categories of strength list, achieved a bright start, to enter the November sales peak to fill the energy. In the Super Battle report of Singles' Day, Lenovo once again demonstrated its strong strength: as of 24:00 on November 1, Lenovo's network-wide sales had exceeded 2.4 billion yuan. JD.com computer digital race list shows that Lenovo notebook won the No.1 brand sales champion and Jingxuan store sales champion. Lenovo has also made good achievements in various product lines. Lenovo lightweight books, ThinkPad lightweight books, ThinkPad X series, Lenovo game books, Lenovo desktops, Savior series and Lenovo all-in-one computers won the title of brand sales, Jingxuan store sales and high-end lightweight books, respectively. In addition, Lenovo is also doing well in stores. Lenovo JD.com 's own official flagship store won the champion in sales of lightweight Jingxuan store, the first in sales of game-based Jingxuan store and the first in sales of all-in-one POP store.

Recently, the latest data released by the world's authoritative market research institution IDC, Lenovo's performance in the global PC market is eye-catching. Lenovo's PC shipments reached 16 million in the third quarter of 2023, accounting for 23.5% of the global market. In September, Lenovo's overall share of China's PC reached 35.7%, of which Lenovo accounted for 33.7% of the market share. From the perspective of comprehensive data and market performance, Lenovo PC products still maintain a strong dominance in both the global and Chinese markets.

This year's Singles Day, Lenovo closely revolves around the theme of "good things and good services to the end", bringing not only the prices of top-ranked items such as Salvation Y9000P, Lenovo Xiaoxin 14, YOGA Air 14s, Tianyi 510S desktops, but also special services such as "1 yuan for 180 days without repair" continue to increase, allowing consumers to experience "money-saving, labor-saving and worry-saving". At the same time, during the Singles' Day, the AI PC shown by Lenovo for the first time has also led a new consumer trend and become an important addition to brand value-added.

Good quality, good service, strong product power + multiple scenarios experience "conquer" consumers

At present, consumers have gradually established a consumption concept that is more rational and pays more attention to quality and cost performance. In order to meet this new demand, during the Singles Day holiday, Lenovo opened its full range of products and "conquered" consumers with super product power and diversified scene experience.

Specifically, star products such as Lenovo Savior Game Book and Xiaoxin Pro 16 Super Book have become the first choice for users with excellent performance and innovative technology; tablet computers, desktops, intelligent projectors, keyboards and mice have blossomed in many places, and multiple scenes such as office, entertainment, home, and learning have implanted the "utility + quality" label into users' hearts.

For gamers, Lenovo Savior is the most noteworthy item in the Singles Day feast. Lenovo Savior is recognized as the king of game performance, has sponsored LPL for three consecutive years, served a total of 399 game days of LPL, and supported more than 1798 professional competitions. There is no doubt about the hard strength of the products. On Singles Day this year, Lenovo Savior released the new flagship eSports Y9000K 2023, which is equipped with a full-power RTX4090, a 13th-generation Core i9 processor and a 3.2K miniLED screen, bringing a full-level gaming experience. In addition, Lenovo rescuer R9000P 2023 also ushered in a popular style drop, full power consumption, brand-new Ruilong 16 core processor, 2.5K high screen brushing super configuration, coupled with the sincere price of 8999 yuan, making it a hot "top-tier" game book.

Lenovo Xiaoxin Pro 16 superbook, which is famous for its omnipotence, has also achieved good results in Singles Day holiday. Data from JD.com platform show that the pre-sale price of Lenovo's new Pro is 16 5489 yuan, and 7460 pieces have been set. Lenovo's new Pro 16 is a very pragmatic product, equipped with the new Zen4 Ruilong R7 processor, 16-inch 2.5K&120Hz high-brush eye protection screen, 32G+1T large storage, fully meet the needs of students and professionals for daily learning, efficient office work and leisure and entertainment. In addition, Xiaoxin Pro 14 flagship Rui long, Xiaoxin Pro 14 to 16 core and other configuration products are in the major platforms to assume the main sales force.

For family users, the demand tends to be complex and diverse, and it is necessary to pay attention to every member of the family. In this regard, Lenovo Singles Day launched a variety of combinations to help users save worry and effort to buy. Families with children choose small new Pad Pro12.7 big screen student tablets to improve their children's efficiency in learning at home, and they can also buy practical accessories such as protective clips at a real 50% discount, so as to create a better learning environment for their children. For families who like to watch events and movies, Lenovo Xiaoxin 365 intelligent projector is equipped with multi-functional brackets and ground screens to help users build an immersive space for audio-visual entertainment at a lower cost, and interact with large screens and small screens. Learn to entertain both.

On Singles Day this year, not only individual consumers' buying sprees return to rationality, but enterprise users also pay more attention to the economic reliability of intelligent office equipment. Among them, Lenovo Tianyi 510S business desktop mainframe stands out from a large number of products and becomes a professional and reliable choice for business users. 2023 the new product Lenovo Tianyi 510S provides rich configurations to meet the flexible and diversified needs of business users. During the Singles' Day holiday, the price not only dropped directly, but also supported the purchase of accessories such as Lenovo display, savior mechanical keyboard, savior game headphones, Lenovo game mouse and so on.

Throughout the past 14 Singles Day carnival shopping festivals, popular and popular products have always been the main battleground of the struggle. Lenovo has been firmly at the top of the global PC market share for many years, and it is also a perennial "guest" in the performance list of major sales nodes, and its consistent super product strength has always been its hardest core card.

Nowadays, with the continuous application and innovation of AI technology, it is recognized and favored by more and more consumers, and the consumption momentum is becoming increasingly clear. To meet the needs of the times, Lenovo Group launched the world's first AI PC, showing the outstanding ability to lead the wave of AI hardware and terminal innovation. In the changing consumption trend of the times, Lenovo adheres to the determination to create high-quality products and continues to consolidate the dominant position of PC.

Always focus on "customer-centric" service upgrade + welfare plus code to enhance the value-for-money shopping experience

From the Singles Day holiday in 2023, we can see that the vitality of China's consumer market is gradually recovering. In order to provide a better consumer experience, high-value service has become a plus item for the platform and enterprises to win the market. The reason why Lenovo has been able to maintain a leading position in the PC industry for a long time is also closely related to its long-term deep cultivation of the Chinese market and always customer-centered concept. For this reason, Lenovo, which has been deeply engaged in user service, regards one-stop full-link service as an important weight. on the basis of products and benefits, Lenovo launches full-scene and multi-dimensional intimate services to upgrade user value experience in all aspects.

Lenovo Care is an after-sales service upgrade package launched by Lenovo for its laptops, desktops, all-in-one computers and monitors. This year's Singles Day, Lenovo Care is also at full power to protect consumers, not only offering a 67% discount on the price, but also offering buy-and-send mobile phone battery one-year worry-free service, 180-day gift package for 1 yuan, genuine Office software set and other super-value benefits.

At the same time, in order to improve customer satisfaction, the customized services created by Lenovo have been further upgraded, including the extended guarantee for the purchase of computers and the one-yuan experience of Lenovo's door-to-door service for newcomers. During the pre-sale period of Singles Day, many enterprise users also snapped up "the opportunity of 1 yuan to grab exclusive rights and interests" to make intelligent office easier to go further.

Whether individual consumers or business users, after shopping at Lenovo's flagship store, Singles Day can enjoy the "extremely fast" service, and the products can be received in 30 minutes at the earliest. For users who want to replace computer parts, Lenovo also provides door-to-door service, professionals on-site for you to install and upgrade parts, providing an one-stop shopping and service experience, saving effort and safety.

Singles' Day is also an excellent time for enterprises to give back the support of their members. Lenovo launched the exclusive welfare of Singles' Day members, which is full of sincerity and makes people excited. Among them, grade members can save up to 3000 yuan, old members can also enjoy previous points to discount, users only need to pay the price difference to get the Lenovo items they want as soon as possible. In addition, Lenovo's official private customization service has also attracted the attention of members. Users can realize private customization of PC products in three-party stores, supporting not only appearance customization, but also configuration customization. Benefits also include "trade-in" activities for old equipment, with a full price increase subsidy on the basis of the original recovery price, saving for regular users to the end.

From November, Lenovo and Zhou Dasheng, IKEA, Costa and other well-known brands of cross-border marketing will also work together to bring more fresh and affordable leapfrog experience for young consumers. For example, Lenovo and Zhou Dasheng Gold join hands to provide Lenovo members with their own customized gold beans. Lenovo Tianxi Ecology in conjunction with IKEA, the Lenovo intelligent scene and IKEA home products integration innovation, in the form of a combination of concessions in front of users. Facing the offline office scene, Lenovo is also linked with the well-known coffee brand Costa to lead the new trend of efficient office.

Relying on powerful products, Lenovo insists on "user-centered", makes an one-stop full-link service, builds personalized service into a high value-added shopping experience, and excavates a new increment of consumption with differentiated supply. once again show the strength to dominate the list C. At the same time, it also confirms the success of Lenovo's service innovation and the transformation of "customer direct" business model.

PC market share domination list Lenovo AI PC set off a new trend

As a leader in the global PC industry, Lenovo has always persisted in leading the development of the industry with product innovation, which has been recognized by Chinese users. According to the latest IDC data, Lenovo took the lead in China's PC market share in September 2023 with a score of 35.7%, surpassing the second to fifth places (Huawei, Asustek, Dell and Hewlett-Packard) combined.

In fact, no matter in the field of notebook computers or desktop computers, Lenovo not only occupies a leading position in market share, but also meets the individual needs of different users with excellent quality and diversified product lines. Especially in notebooks, Lenovo's Savior series has long been at the top of the sales list. In the lightweight category, Lenovo provides a number of product lines, such as Xiaoxin, YOGA, ThinkPad, ThinkBook and so on, to meet the needs of different users. Lenovo's lightweight products topped the list with a total market share of 33.7% from July to August, surpassing Huawei and Apple combined, according to IDC.

In the nearly 40 years of development of the Chinese market, Lenovo has not only promoted the popularization and application of computers, but also led the development of the industry. On October 24, Yang Yuanqing, chairman and CEO of Lenovo Group, unveiled the revolutionary product AI PC at Lenovo Innovation and Technology Conference (Lenovo Tech World 2023), which can run a "personal big model" to create panoramic artificial intelligence applications and upgrade customers'AI experience. On the basis of better understanding of users, the product can create a personalized local knowledge base, run a human model through model compression technology, and realize the natural interaction of AI. AI PC is a new intelligent productivity tool tailored for everyone that will further increase productivity, simplify workflows, and protect personal private data security.

AI PC is an innovative product with the deep integration of AI technology and PC, and it is also the landing result of Lenovo's comprehensive promotion of AI technology to enable intelligent terminals. There is reason to believe that relying on the deep precipitation of the full-stack intelligent layout, Lenovo will set off a new trend of AI PC, bring users a brilliant new PC experience, and lead the PC industry into a new round of growth cycle.

Entering November, a big wave of benefits from the brand side will hit even more violently, and the Singles' Day shopping carnival will also set off more waves. But in any case, rational consumption and quality consumption have become an irreversible trend. Consumers make purchase decisions after comprehensive consideration of products, services, brands and other factors. Behind Lenovo's bright achievements in Singles Day is a breakthrough in brand appeal and consumer insight. With years of market experience and full-stack intelligent layout, Lenovo leverages the market with good quality goods, moves users with intimate service, resonates with the times with new ways of playing in circles, continues to open the growth ceiling, and contributes to the quality of users' better life.

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