Shulou(Shulou.com)11/24 Report--

In recent years, VR live broadcast has been welcomed by many live viewers because of its unique immersion and superior interaction.

On October 27, Douyin launched the "Mobile VR Panoramic Live" function. Through the combination of software and hardware, VR live streaming creators do not need complicated processes and expensive equipment, and can start live streaming anytime and anywhere with only an iPhone mobile phone and a fisheye lens. This has greatly reduced the threshold for ordinary users to start VR broadcasting.

* Douyin and Smog SmallRig jointly launched the hardware device for VR broadcasting on mobile phones.

In a brand new way, mobile phones can also start broadcasting on VR.

In the era of national broadcasting, the original launch conditions of VR live broadcasting have blocked many live broadcast creators out of the door. On the one hand, VR LVB requires specialized photographic equipment, computers as monitors, professional lighting equipment and a stable network studio environment, which makes it expensive to start broadcasting; on the other hand, the lighting and environmental requirements of VR LVB also limit the live broadcasting of mobile and outdoor scenes; at the same time, VR LVB requires professional operational support, the broadcasting process is relatively complex, and the labor and learning costs are high.

Based on this, Douyin and the well-known hardware manufacturer Smog SmallRig in-depth cooperation, jointly launched the mobile phone VR broadcast hardware equipment, iPhone mobile phone with fisheye lens and accessories, can easily start broadcasting. This mobile phone scheme uses a 200 °high-definition fisheye lens with a wide viewing angle to provide a panoramic view of more picture information and bring an immersive live broadcast experience. The design of M-bayonet makes it more convenient for anchors to install lenses quickly.

* traditional VR live streaming scenarios

In order to ensure the picture quality and effect of mobile VR panoramic live broadcast, Douyin has also carried out technical optimization from the acquisition side and the transmission side. On the one hand, the combination mode of mobile camera and fisheye lens can realize the acquisition of panoramic picture at a 180-degree field of view angle. Through automatic detection and calibration technology, it can also collect a clear panoramic picture when the lens installation accuracy is insufficient. On the other hand, Douyin also launched 3k x 3k high-resolution LVB push for the first time. Combined with AI technologies such as cloud super-resolution, even mobile LVB can achieve the image quality experience similar to that of professional VR cameras. In addition, the mobile fisheye broadcast also supports features such as VR beauty, and is compatible with most of the games in graphic live streaming, bringing users a richer feature experience.

Live broadcast on VR, activating scene imagination

In April 2022, PICO, the XR brand of Douyin Group, launched VR Live. With its unique immersion experience and interesting interactive play, it attracted a large number of VR all-in-one users to become regular visitors to VR studios. With the start of synchronous broadcasting on Douyin, VR anchors can not only interact with PICO VR all-in-one users, but also get more users to watch on Douyin.

After long-term ecological construction, the content types of PICO VR live streaming are becoming richer day by day. Among them, there are not only a series of live broadcasts of "VR watching China" jointly launched by more than 20 government media, but also "VR live trials" jointly launched with Douyin, a municipal court at various prefecture levels, and a live broadcast of the microphobia series VR, "Summer Challenge Conference", which is officially created by PICO, and so on. During this period, users can not only directly hit the "Village BA" finals in the live VR broadcast, with more than 2.3 million viewers per game, but also experience the real environment and atmosphere of the court trial from the first perspective, and experience the tension and excitement of "Chamber of Secrets escape" with the virtual anchor.

* PICO video provides VR panoramic live broadcast of the finals of "Village BA" in Guizhou.

With its brand-new form and genre, PICO VR LVB not only brings users an immersive audio-visual experience and allows the public to see the unique advantages of VR LVB in different scenarios such as literature, travel, popular science promotion and content recommendation, but also allows bloggers to obtain higher viewing data than traditional 2D LVB, even 10 times higher than traditional 2D LVB. At present, many professional anchors and live MCN organizations have joined the industry of VR live broadcasting.

With the launch of Douyin's "Mobile VR panoramic Live" function and the inclusion of hardware technology, the number of VR live streaming creators is bound to increase significantly, and more potential VR live streaming scenes will also explode. For example, in the field of agriculture, rural areas and farmers, VR anchors have begun to use panoramic cameras to broadcast the daily life of pig farming; there are also anchors in literature and tourism who have tried to show around scenic spots and business areas; and in e-commerce, the clear camera of VR live streaming and the excellent three-dimensional sense of VR perspective will contribute to the sales of beauty, clothing, cars and other products.

Summary

PICO has been working in the field of VR live broadcasting for a long time. In addition to the live content brought by professional anchors and professional associations, Macy's China tour VR Live, Coco Lee 6DoF virtual concert, these large-scale events familiar to PICO users have already accumulated a large audience for VR Live. The breaking of LVB creation tools and the addition of individual and institutional LVB creators can stimulate more rich, mature, fresh and fun types of LVB content, which will attract more attention and users for VR LVB. Once the growth flywheel of "better content + more users" is formed, VR Live will officially step into the fast lane of great-leap-forward development.

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