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NetEase Sifan brand strategy upgrade: to build a unique digital intelligence competitiveness for each organization

2025-01-30 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > IT Information >

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Shulou(Shulou.com)11/24 Report--

The wave of intelligence is coming. Digitization and intelligence are not only changing the work and life of the public, but also bringing unlimited imagination to the industry.

On November 2, at the 2023 NetEase Digital + Conference with the theme of "Digital Intelligence together, going to the New journey", NetEase announced a new brand strategy, which will be positioned as the "leader in the production of mathematical intelligence software" and put forward the methodology of mathematical intelligence ecology. With "products + engineering + talents" as the core, we will build a unique mathematical intelligence competitiveness for each organization. Around this, NetEase Dianfan released products, ecology, personnel training and other areas, multi-dimensional upgrading and innovation, with partners, customers win-win new era!

At the beginning of the conference, Yang Xiaoyong, deputy director of Hangzhou Economic and Information Bureau, delivered a speech, affirming that NetEase has made important contributions to the construction of Hangzhou's digital economy over the years. NetEase Digital + Conference is a typical representative of the strategic cooperation between NetEase and the Hangzhou Municipal Government, and has gradually become a special conference on digital transformation in Hangzhou. At the same time, he said that through this conference, we will deepen the communication and exchange of industries, inspire the collision of cross-border ideas, promote industrial coordination and cooperation, promote the construction of digital economy and empower high-quality social development, and go on a new journey in the era of digital intelligence.

Brand strategy upgrade, committed to helping every organization to build digital competitiveness

Under the background of the rapid growth of digital economy and the high-speed iteration of artificial intelligence technology, how to build its own unique competitiveness in the requirements of the new era has also become the core proposition for the development of enterprises in the new era.

Wang Yuan, vice president of NetEase, executive director of NetEase Hangzhou Research Institute, and general manager of NetEase, said that different industries have different ways to achieve digital intelligence, but what they have in common is that general technology is needed to meet flexible needs. Among them, the software is the advantage and soul, which can meet the customized needs of the business in the process of digital intelligence, so that the personality of each enterprise is fully respected and the potential is fully released. Therefore, software production is the key factor to build the mathematical intelligence competitiveness of enterprises.

Under this background, NetEase Sifan announced the upgrade of brand strategy, focusing on "mathematical intelligence software production". By providing leading mathematical intelligence products and software engineering services, supplemented by full-channel training of mathematical intelligence talents, to help enterprises build a unique mathematical intelligence competitiveness and develop steadily in the digital and intelligent era.

Upgrade the ecological strategy and work together to create a new ecology of mathematical intelligence.

The development of digital intelligence of enterprises involves many links, and the combination of ecological forces is essential, so as to efficiently match the complex and diversified needs of enterprises. For a long time, NetEase has been actively involved in ecological construction, working with partners to create a win-win situation and build a prosperous ecology in the areas of joint program creation and market expansion.

At the NetEase Digital + Conference, NetEase put forward the Mathematical Intelligence Ecological Methodology (PET), which will provide value by strengthening capabilities around three major aspects. Product (Product) means to provide a comprehensive CCDA product system, covering cloud native, low code, big data, artificial intelligence four major technologies (Cloud Native,CodeWave,BigData,AI); talent (Talent), the establishment of talent selection and training system to open up talent supply channels; engineering (Engineering), the establishment of efficient software engineering service methods.

On the basis of mathematical intelligence ecological methodology, NetEase released the sailing plan 2.0, which takes "building a value community" as the value proposition. Integrate strategic partners, service partners, solution partners, distribution partners and new talent partners, and issued and upgraded a series of ecological policies, plans and rights and interests. In the next five years, NetEase will develop tens of thousands of partners, provide 100, 000 seats, and bring together millions of developers to create an efficient business ecology.

As the first batch of ecological partners of NetEase's sailing project, Zhu Xinyi, managing partner of KPMG China Ecology and Partners, said at the meeting that the two sides have jointly created rich scene application capabilities. to provide effective support for the digital transformation of enterprises in various industries. KPMG will continue to join hands with NetEase to promote the deep integration of emerging technology research and development with business scenarios, constantly deepen the industry's customer service capabilities, and work together to meet the digital transformation needs of more industry customers.

Product upgrade, mathematical intelligence continues to evolve

After 7 years of precipitation and accumulation, NetEase has formed a rich product matrix in the four major technical tracks of Cloud Native, low Code, big data and artificial Intelligence. During the conference, Chen GE, general manager of NetEase's original and low-code products, and Yu Lihua, general manager of NetEase's big data product line, respectively introduced NetEase's new products and upgrades in Yunyuan, low code and big data's product line. further enhance NetEase's mathematical intelligence ability and better serve the enterprise's mathematical intelligence upgrading.

With the improvement of enterprise IT level, the complexity of business system increases, business stability and management problems are gradually exposed, Linboat Cloud native platform 2.0 adds and upgrades assets, multi-activity, stability governance and other capabilities, providing a full range of products and solutions for the enterprise distributed transformation process. In addition, the platform integrates large model capabilities and uses the newly launched CNC (Cloud Native Copilot) components to reshape cloud native product capabilities and accelerate the exponential growth of software production efficiency.

In terms of low code, the CodeWave intelligent development platform will upgrade the "AIGC + low code" capability again. This version is updated in the IDE interface, CodeWave Design component library, assets and other aspects, presents a new look to developers, and stimulates mathematical creativity. At the same time, the platform officially opens to the public beta, an intelligent development assistant for CodeWave based on large model capabilities, bringing developers a new experience of AI capabilities such as natural language to SQL, natural language generation logic, and low code logic interpretation.

In the field of big data, problems such as inconsistent business caliber, inconsistent index entry and slow demand response hinder the realization of agile and lean data. At the meeting, NetEase released the index Zhongtai EasyMetrics, which can better solve the problem of inconsistent caliber, shorten the data development cycle by an average of 3-5 days, and reduce the development manpower consumption by 30%. At the same time, in order to lower the threshold of data development, NetEase Sifan EasyData data development and management platform added new visual development components, "SQL Scan" barrier problem code and new SQL Copilot features.

Set up a talent alliance and join hands in industry-university-research to build a large warehouse of mathematical talents.

In the era of digital intelligence, the demand of enterprises for digital talents is gradually increasing, and the development of the software industry is inseparable from the key momentum of talents.

In order to further expand the software talent warehouse, at the meeting, the hundred University Talent Alliance (referred to as "Talent Alliance") jointly initiated by China Software Association, NetEase and 100 universities was formally established. With the help of a series of measures, such as core resource sharing, events and activities, talent training and certification, we will jointly create a low-code talent standard and evaluation system, and jointly promote the training of digital talents. Explore a new mode of personnel training to contribute to the development of the digital industry.

It is reported that the Talent Alliance plans to work with universities, industry enterprises, research institutions and other relevant units to promote a series of industrial research, low-code course content construction, low-code learning center building, personnel training (training), low-code engineer training and certification, organizing competitions, providing digital industry internships and employment opportunities.

It is worth mentioning that at the NetEase Digital + Conference, NetEase also reached cooperation with the government and a number of enterprises.

NetEase Jiefan and the people's Government of Binjiang District of Hangzhou City have reached a cooperation with the software industry enabling base to jointly promote the digital development of local enterprises and the upgrading of industrial intelligence, better serve Digital Zhejiang, and continue to help Hangzhou build the first city of digital economy in the country.

In addition, NetEase Jiefan has also signed strategic cooperation agreements with Shanghai Securities, Tianfeng Securities, and Anhui Credit Information, respectively, and the two sides will give full play to their respective resources and technological advantages and actively explore digital intelligence innovation models in the field.

Since the launch of NetEase's strategy in 2016, the upgrade has changed its name to NetEase Digital Fan in 2020, and now the brand has been renamed. NetEase Digital Fan, relying on NetEase's 26 years of Internet technology accumulation, continues to promote the exploration and development of NetEase's Internet business, and continues to accelerate the digital transformation and intelligent upgrading of enterprises with professionalism and love. Up to now, NetEase has served more than 300 leading enterprises in the fields of central state-owned enterprises, energy, manufacturing and so on.

Thousands of rivers meet the sea, and the wind is just sailing. After seven years of growth, Wang Yuan said, "Today, the competitiveness of mathematical intelligence has become a key factor in the survival and development of enterprises. NetEase will rely on the accumulated experience in technology base, talent system, and business services." together with all kinds of partners, we will go to the new journey. "

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