Shulou(Shulou.com)11/24 Report--

CTOnews.com, November 2 (Xinhua)-- Canalys official account today released an opinion on the domestic smartphone market in the third quarter of 2023, claiming that mobile phone shipments in the domestic market fell slightly by 5% year-on-year to 66.7 million units in that quarter.

"the domestic mobile phone market has bottomed out in 2023 because manufacturers are determined to invest and improve channel incentives," said Zhu Jiajie, a senior analyst at Canalys. We expect market demand to recover gradually. "

Highlighting potential changes, Mr Zhu said: "Huawei will have a 'catfish effect' on the competitive landscape in the second half of the year."

▲ image source Canalys official account

▲ Picture Source Canalys official account vendors are preparing to expand their product portfolio and accelerate the frequency of upgrades, especially in the high-end areas, with the aim of stimulating consumers' desire for upgrading and brand switching.

The development track of the Chinese market is faced with various opportunities and challenges. As 2024 approaches, the strategies of manufacturers, especially those of leading companies such as Huawei and Apple, will shape the industry to a large extent.

In terms of specific sales, CTOnews.com found that Glory regained the No. 1 position in China's smartphone market with an 18% market share.

Glory: won the first place, accounting for 18% of the market share, shipping 11.8 million units.

OPPO (including one plus): closely followed, with 10.9 million units shipped, ranking second.

Apple: ranked third with 10.6 million units shipped. Despite the increasingly competitive market, the release of the iPhone 15 series contributed to Apple's shipments in the third quarter.

▲ figure source Canalys official account Canalys said that the Apple iPhone 15 series has attracted the attention of domestic consumers, with a large number of upgrades to the new products and meeting consumers' expectations for product upgrades.

Referenc

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