Shulou(Shulou.com)11/24 Report--

With the change of consumption concept, the trade-in service with lower cost and lower carbon has become the first choice for more and more consumers to buy 3C electronic products. A few days ago, the reporter learned that Zhuan and Douyin e-commerce cooperation to launch mobile phones, notebooks, headphones, watches, tablet 5 major categories of "trade-in" services.

Create a trade-in service that saves money and worry.

When consumers purchase the above five categories of electronic products through Douyin e-commerce platform, they can choose the "trade-in" service on the purchase page. After placing the order, the transfer will carry out door-to-door recycling (cities that have not opened door-to-door recycling will be recycled by mail), which can be arrived in 1 hour at the earliest. No matter which way you choose, the idle items to be recycled will go through the standard quality inspection process of "official inspection" to get a final quotation.

In the case of mobile phones, for example, according to the previously announced inspection process, the inspector will give the recovery price based on 75 testing and evaluation criteria, including function, quality, dismantling and repair, combined with AI intelligent valuation and dynamic price adjustment system, which is usually 15 to 20 per cent higher than the traditional recovery channel. After the recycling is completed, Douyin e-commerce platform will distribute the recycled money from the old machine to Douyin wallet, and users can withdraw cash at any time. During this period, if the user is not satisfied with the recycling process or the final quotation, the recycling can be terminated at any time.

The reporter learned that in view of the privacy and security issues that users are concerned about, they have self-developed professional data cleaning technology, and passed the Adisa international authoritative data security certification to ensure that users' private data cannot be restored, so as to ensure the privacy and security of users in an all-round way.

Thus it can be seen that the "trade-in" service has a good performance in many aspects, such as agility, standardization, security and so on, which has laid a solid foundation for its cooperation with other enterprises.

Establish a new fashion of green and low-carbon consumption

At present, consumers pay more and more attention to quality, service, experience and so on. " The introduction of "trade-in" service can enable consumers to trade in 3C digital products in a more convenient, relaxed and reassuring way, and at the same time, through richer formats and immersive service models, to bring consumers a more diversified, personalized and social shopping experience, so as to truly implement the consumption concept of economy and environmental protection.

For Douyin e-commerce platform, the landing of the "trade-in" service is expected to further stimulate consumption, invigorate the stock market and increase the sales of 3C electronic products on Douyin e-commerce platform on the basis of reducing the cost and increasing the willingness to exchange. At the same time, the consumption-recycling closed loop of Douyin e-commerce platform will be further improved to form a more complete and sticky platform ecology.

This cooperation is also a vivid interpretation of the concept of "low-carbon life". According to the China idle second-hand trading carbon emission reduction report released by the Institute of Energy, Environment and Economics of Tsinghua University and other institutions, a second-hand mobile phone exchange can achieve 25 kilograms of carbon emission reduction per unit. From this point of view, the introduction of "trade-in" service can effectively guide the popularization of green and low-carbon lifestyle and help to achieve the goal of "double carbon".

The trade-in of 3C products can not only stimulate domestic demand and platform consumption through high-quality products and preferential prices, but also inject new vitality into the development of green and low-carbon economy. In the future, Zhuan will continue to explore the frontier areas of circular economy, deepen the standardization construction of the industry, constantly optimize products and services, and promote the green transformation of economic and social development.

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