Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Alejandro86 for the clue delivery! CTOnews.com, November 2 news, earlier today, Google launched a set of AI-based product image generation tools for advertisers and merchants in the United States. after providing product maps, merchants only need to enter the image prompts that they want to use, and they can use the "Vincent Map" function to create new product images for free.

According to reports, this function can be used for simple tasks such as changing the product background or changing the background to a solid color, as well as for more advanced tasks such as displaying the product in a specific scene. For example, to generate a winter-related picture, you can use instructions such as "the product is placed on the snow, surrounded by pine branches or cones."

In addition, the tool can use generative AI to help improve low-quality images, eliminating the need for users to re-shoot, and removing backgrounds that tend to distract users.

Google claims that the feature is expected to be used to enhance the image production capabilities of existing products on hand, allowing them to reuse their assets in different advertising campaigns, such as seasonal campaigns or campaigns around a particular theme. However, this set of tools still can not completely replace photography. Currently, this feature is available to all Merchant Center Next users in the United States, as well as Google and YouTube apps on Shopify.

Not long ago, Amazon launched a similar feature. According to CTOnews.com, Amazon recently launched a generative AI tool designed for merchants, which allows sellers to add AI-generated background to their products.

According to a survey conducted by Amazon in the first half of this year, 75% of advertisers with "marketing failures" failed because the content of the ads failed. Amazon used two toaster ad images to compare. The toaster image with a kitchen background had a 40% higher click rate than the same toaster image with a "blank background".

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