Shulou(Shulou.com)11/24 Report--

"Hello, I'm a rookie courier. Your package has arrived. Is it convenient to deliver it to your door now?"

At 8 p.m. on October 31, shortly after the first wave of sales of Tmall's Singles Day began, Mr. Zeng in Panyu District of Guangzhou received the skin care products he bought at Unilever Tmall's official flagship store. "as soon as I finished paying the final payment, I received a door-to-door delivery call from the rookie courier. What a surprise! I know the logistics is fast now, but I didn't expect it to be so fast during the rush period."

Not only Guangzhou, but today's Tmall double 11, some consumers in Beijing, Shanghai, Hangzhou and other cities across the country also got the top-speed delivery experience such as hour delivery and minute delivery after paying the final payment at 8: 00 p.m. on October 31. Shortly after the first wave of sale of Tmall's Singles' Day began, Ms. Yue in Hangzhou received maternal and baby products from the cotton era; in Shanghai, Ms. Yu in Baoshan District received an usmile electric toothbrush; in Beijing, a rookie courier delivered Wyeth's Qifu milk powder to Ms. du's door; in Nanjing, Mr. Zhang received a hairdryer from the official flagship store of Laifen shortly after paying the final payment.

During the period of great promotion, the reason why the limitation of logistics is so fast, the key lies in the innovation and upgrading of logistics supply chain. In 2019, the Cainiao supply chain launched the "pre-sale extremely fast" model for the first time in the industry. During the great promotion period, the Cainiao supply chain prepares the pre-sold orders and sinks the physical parcels to the nearest Cainiao express distribution or terminal station to the consumer in advance, and the consumers pay for delivery and distribution, so as to speed up the parcels on a large scale.

On the basis of "pre-sale extremely fast", last year Tmall double 11, rookie launched a "pre-sale extreme speed up to night" service pilot. After the consumer made the final payment at 8 p.m. on October 31, the Cainiao courier site immediately processed the parcels that sank to the site and completed the delivery by 22:00 that night with the consumer's permission. As a result, many consumers get the surprise experience of "receiving goods as soon as they place an order that night".

Based on the positive results of the previous pilot, with the support of Cainiao Express, this year's Tmall double 11, Cainiao will expand the coverage of "pre-sale extremely fast night party" to Beijing, Shanghai, Hangzhou and other cities across the country. With the expansion of the coverage area, the number of brand merchants using the rookie "pre-sale" service is also increasing. It is reported that this year Tmall double 11, Procter & Gamble, Unilever, usmile, cotton era, Sophie, Jenton lamps, Laifen, Yuanqi Forest, Qifu, Jiang Xiaoao and many other brands have access to the service.

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