Shulou(Shulou.com)11/24 Report--

CTOnews.com November 1 news, Sensor Tower released an analysis report today, claiming that from 2019 to now, the global mobile game market has changed, and there are still 82 mobile games products with global income of more than US $100 million for five consecutive years (CTOnews.com Note: currently about 733 million yuan), firmly in the evergreen mobile game club.

The cumulative global income of these 82 mobile games is more than 220 billion US dollars (currently about 1.61 trillion yuan) and is said to "maintain a significant evergreen situation."

▲ Touyuan Sensor TowerSensor Tower claims that publishers such as Tencent, Playrix and Activision Blizzard are very competitive. Tencent's "Arena of Valor", "Game for Peace" and other five evergreen mobile games generate an average of $5.2 billion a year (currently about 38.116 billion yuan) for publishers.

All 82 mobile games of ▲ Touyuan Sensor Tower have different market positioning, of which 30 mobile games are scattered in different markets around the world, 28 mobile games mainly come from the United States, and 12 and 9 mobile games mainly focus on Japan and China, respectively.

▲ Touyuan Sensor TowerSensor Tower also said that since 2019, the strategy and RPG track have had the largest number of evergreen mobile games, with 17 and 20 respectively. At the same time, the income potential of these two categories of evergreen mobile games is the greatest, with the total annual income reaching $7.9 billion (currently about 57.907 billion yuan) and $7.2 billion (currently about 52.776 billion yuan), respectively.

Evergreen mobile games have the highest advertising budget in the United States, where Plarium Global's mobile game "RAID: Shadow Legends" spent more than $80 million (currently about 586 million yuan) on advertising in the United States, according to Pathmatics, a ▲ image source Sensor TowerSensor Tower digital advertising analysis platform.

▲ diagram source Sensor Tower

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