Shulou(Shulou.com)11/24 Report--

On October 31, Insai Group held an enterprise open day and released the internal test version of InsightGPT, a large model of self-research and marketing AIGC application. Researchers from Shen Wanlingxin, Jinying and other public offerings, investors from PE / VC such as Dachen Venture Capital and Guangxin, media industry analysts and investment banking experts from 13 brokerages, including Haitong Securities, Guangfa Securities and Guoxin Securities, strategic partners such as Ping an Bank, well-known industrial brands such as Fashion, Weizhuo and Film Bank, mainstream media and consulting agencies, nearly 60 people witnessed the product launch on the spot. Jointly discuss the future development of advertising marketing industry.

Since the beginning of this year, the wave of AIGC has accelerated the intelligent transformation of various industries, and the marketing field is one of the early commercial application scenarios. As an application-level model of the marketing industry, InsightGPT deeply integrates AIGC technology with marketing strategy insight, content creative production, communication and effect transformation, and promotes the quality and efficiency of the productivity of the marketing industry.

InsightGPT integrates insight to make marketing more "prescient"

About 60 per cent of service providers in AIGC + marketing focus on content production, about 25 per cent on innovative operations, and relatively few on strategy and insight, according to Yiou TE think-tank. InsightGPT not only gathers the basic capabilities of picture creation, copy generation, data analysis and intelligent editing, but also focuses on the whole marketing process, making the technology more "smart" through the blessing of arithmetic and algorithm, improving the fit between the generated content and the marketing brand, and closer to the actual application scene.

Note: InsightGPT panorama

As a domestic A-share listed company with scale and professional leading advantages, Insai Group is based on professional theories and methods such as "Brand Marketing Communication Theory", "four Core characteristic methods of Strategic consultation", "Great Creative Theory of Social Marketing Communication", "Planning and Creative methods of E-commerce Marketing" and "KOL screening and Promotion tools" which have been deposited for more than 20 years. Combined with the professional essence accumulated in the advertising marketing industry for a long time, the methodology and practical experience are transformed into the original driving force of the intelligent generation of InsightGPT, and the complete closed-chain closed-loop service of intelligent generation of marketing content, accurate user access, feedback and optimization of delivery effect is realized.

Higher quality and effect, improve marketing performance-to-price ratio, pry brand value

With the arrival of the AIGC wave, the collision between marketing ideas and AI, a new combination of interaction and touch scenes, brands have higher requirements for marketing quality and effect. InsightGPT further iterates on the basis of the self-developed marketing content intelligent creativity generation platform "Insai engine INSIGHT engine", integrating the company's original data assets, including strategic consulting database, creative content and material library, work library, consumer behavior insight database, media delivery database, and a large number of industry data and assets for large model training. The generated content has obvious leading advantages in terms of texture and beauty. There is also more marketing "wisdom", more brand texture.

Figure note: marketing content generated by InsightGPT for different industries

High-quality AIGC content production not only tests users' solid and professional creative design skills, but also has higher requirements for the creator's accurate expression ability and prompt writing ability. Through intelligent processing, InsightGPT lowers the threshold of creators, improves the quality of content, generates content that increasingly meets the needs of users through clear prompts and key information, and provides digital marketing solutions. Hong Zhiqun, general manager of Insai Group Business Group, said that the business team has applied the high-quality generation ability of InsightGPT to the creative practice, and the content quality and effect of its works have also been highly recognized by customers.

Meet the common needs of marketing, the initial version is for small and medium-sized enterprise customers

AIGC technology can reduce costs and increase efficiency for enterprises in the marketing process, which has become the consensus of the industry. The ability of AIGC to generate a large amount of content quickly can meet the diversified marketing needs of all kinds of enterprises, such as product promotion, brand promotion, media communication and so on, especially the marketing needs of small and medium-sized enterprises. As an AIGC industry application model with more marketing insight, InsightGPT can accurately cut into the marketing needs of all kinds of enterprises and quickly provide more market-oriented intelligent marketing solutions.

According to the third quarterly report of Insai Group, the layout of the company's effect marketing business is getting better and better. The company's continuously enhanced media delivery and effect transformation capabilities will boost the iterative upgrading of InsightGPT's marketing capabilities and help more SME customers achieve marketing quality improvement and efficiency. Lai Xiaoping, chief technology officer of Insai Group, said that in the future, the company will continue to optimize functional modules such as content creativity, short video, e-commerce marketing, and social media marketing in the light of market demand, so as to help small and medium-sized enterprises achieve value growth. The company has set up an AI technology R & D team of more than 20 people, attracting backbone R & D personnel with rich experience in artificial intelligence model development from large Internet companies such as Huawei, Tencent, Baidu and VIPSHOP, and will continue to carry out iterative upgrades in response to the needs and changes of the market in the future.

In the past two months, all kinds of industry models have been released one after another, and the "hundred model wars" have been continuously upgraded. Cinda Securities predicts that AI + marketing may be the quickest area for businesses to cash in. The marketing industry has entered the era of large model after surpassing the era of traditional camp sales, the digital era, the era of big data and the era of machine learning. The release of the internal test version of InsightGPT marks another step forward in Insai's transformation and upgrading to the "smart x smart" service model. In the future, Insai Group will also continue to increase investment in the field of AIGC, continue to provide customers with full-chain brand marketing wisdom services, and promote the transformation and high-quality development of the marketing service industry.

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