Shulou(Shulou.com)11/24 Report--

On October 26, Interface News held the third REAL Science and Technology Conference in Beijing, where it released a list of "REAL100 innovators" to select the companies that best represent cutting-edge industrial trends, demonstrating the innovative power of diversity during the year. Shenze data stood out from hundreds of shortlisted companies, and as a professional big data analysis and marketing technology service provider, he was ranked as the "REAL100 innovator" of the annual enterprise service.

This list covers the five popular tracks of artificial intelligence, enterprise services, hard technology, going to sea and newly built cars, through the investigation of the dimensions of each company's valuation scale, industry status, innovation ability, business potential, growth rate and social evaluation.

Shenze data has been deeply planted in the field of big data's analysis and marketing technology for many years, and has served 2000 + enterprise customers in more than 30 industries. Centering on the product concept of "customer itinerary scheduling (Customer Journey Orchestration)", Shenze data has built three core engines: customer data engine, customer journey analysis engine and customer journey optimization engine, which enable the enterprise's digital customer management.

The customer data engine takes self-service (Self-Serve), agility (Agility) and openness (Open API) as the core advantages, and includes four capability layers: data integration, modeling, processing and service. It can better support a variety of data application scenarios of customer journey analysis and scheduling, and better stimulate the value of data.

The customer journey analysis engine can comprehensively improve the enterprise's self-management ability, scheduling ability and different levels of API output ability from three aspects: link power, drawing power and expansion power.

Customer itinerary optimization engine takes audience service and itinerary scheduling as the core, A / B testing ability is blessed, and ecological partners work together to help enterprises achieve marketing contacts, marketing content construction, and marketing application empowerment.

In addition, Shenze data now fully supports the mainstream domestic Xinchuang platform, and supports the personalized scene needs of enterprise customers by continuously expanding the boundary.

From the Internet era to the digital age, from the traffic dividend to the contact dividend, the business needs of enterprises have also changed from in-depth "user behavior analysis" to "personalized, omni-channel consistent customer experience". CEO Sang Wenfeng, founder of Shenze data, elaborated the concept of customer itinerary scheduling at Shenze 2023 data-driven conference. He believes that customer itinerary scheduling can help enterprises to achieve experience management of customer life cycle interaction. At the same time, he stressed that the customer journey starts from the customer experience, pays attention to customer needs, feelings and satisfaction, compared with the business process from the internal perspective of the company, focuses on efficiency, cost control and consistency. It can better match the urgent needs of enterprises in the customer business scene in the digital era.

Technological and business changes are still taking place in 2023, and Chinese innovators will continue to play a key role in the global innovation arena and lead future trends. This list is not only the certification of the strength of Shenze data, but also the support and encouragement to create the value of Shenze data. Next, Shenze data will continue to help enterprises achieve digital customer management based on product architecture and flexible integrated capabilities, landing digital customer management solutions, and complete data security and compliance systems.

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