Shulou(Shulou.com)11/24 Report--

On the evening of October 31, the promotion of Singles Day officially began, and XREAL immediately announced its record during the period of good start to sales.

According to the official Battle report, during the opening game of double 11, XREAL swept the "XR Grand Slam", including JD.com and Tmall, winning the first place in sales and sales of XR glasses.

At the same time, compared with the same period of Singles Day last year, XREAL brand sales increased by 684%, and brand sales rose by 1058%.

In terms of individual items, XREAL Air 2 Pro won the first place of single product sales / sales of JD.com and Tmall, and the initial sales volume exceeded 5000 units.

XREAL Air 2 has been the top seller of JD.com XR equipment for 50 days.

XREAL Beam JD.com Tmall dual platform AR box products, sales / sales, double first.

In particular, the list of sales on the ecommerce platform focuses on the "XR glasses category", which covers many different dimensions such as VR glasses, AR glasses and smart glasses. This undoubtedly shows that in the fierce competition in which many VR brands participate in the Singles Day, XREAL has shown an unparalleled lead and achieved an overwhelming victory.

This year, the XREAL brand has launched a series of new products such as XREAL Beam, XREAL Air 2 and XREAL Air 2 Pro. The common feature of these products is user-oriented innovation-driven design.

For example, the new XREAL Air 2 series, based on the accumulation of aesthetic design language and technology, has been upgraded around the three core experience points of "display, ergonomics and sound quality" AR glasses.

The flagship AR glasses XREAL Air 2 Pro is also the world's first mass production application of electrochromic technology. Through the electrochromic technology, we can manually adjust the light transmittance of the lens to adapt to the light environment of any time and any scene, ensure that the picture is always bright and high-definition, and make it possible for AR glasses to be used all day and day.

Thanks to a series of industry-leading technologies, including electrochromism, XREAL Air 2 glasses have greatly enhanced the use scene and practicality, and undoubtedly increased the stickiness of users.

According to official information, the first-selling shipments of the XREAL Air 2 series have directly exceeded 3000 units, and GMV has exceeded 10 million, which has been widely loved by consumers.

It is also expected that the Singles' Day got off to a good start and won the multi-platform championship.

The deep ploughing of XREAL in technology has not only won the positive response of the market, but also increased the whole brand value of XREAL. For example, the space computing terminal, XREAL Beam, was launched in June this year. Thanks to years of immersion in the consumer AR market, we have a sharper insight into the future development of the AR industry.

XREAL Beam took the lead in putting forward the concept of "spatial computing". Through the hardware solution of "AR spatial screen", it has also become the first spatial computing terminal device in the AR industry to achieve 3DoF hovering in space.

In this year's Singles' Day promotion, this product won the first place in sales / sales of the AR box category of JD.com and Tmall's dual platform, which is also the best recognition of its product power.

According to the latest data from IDC this year, XREAL's share of Q1 sales rose from 34.49% to 39.03% in 2023, making it a TOP1 brand in the global AR market in the first half of 2023.

Judging from the performance of all aspects of this year, as well as the success of the battle report at the beginning of Singles' Day, it is certain that XREAL will ascend the throne this year.

With the entry of Apple and other companies, the AR industry is expected to usher in a breakthrough. In this consumer-grade AR track, XREAL, which has "taken the lead", is bound to become a leading brand in the industry and inject more imagination into the development of the entire industry through the acceleration of the world's leading core technologies such as space-aware algorithms and optical engines, as well as excellent products such as XREAL Air 2.

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