Shulou(Shulou.com)11/24 Report--

The 2023 double Eleven Promotion Festival officially kicked off at 20:00 on October 31, with XREAL, the world's leading consumer grade AR glasses brand, the first to announce its "good start" report card. According to the official Battle report, during the opening game of double 11, XREAL swept the "XR Grand Slam" and ranked first in sales and sales in the "XR glasses category" on the dual platforms of JD.com and Tmall. At the same time, compared with the same period of double 11 in 2022, XREAL is also growing very rapidly, with brand sales up 684% and brand sales up 1058%.

It is worth mentioning that the ecommerce platform sales list are all "XR glasses category", including VR glasses, AR glasses and smart glasses and other dimensions. This also means that in the double 11 promotion is particularly critical to the "good start" stage, AR glasses sales for the first time to achieve a large number of VR glasses brands.

Behind the remarkable achievements is XREAL's increasingly refined AR glasses production power. It is reported that in the second half of this year, the XREAL brand successively launched three new products: XREAL Beam, XREAL Air 2 and XREAL Air 2 Pro, leading the industry in electrochromic technology, display quality, ergonomic design and spatial computing power, which greatly enhanced the use scene and practicality of AR glasses, and also helped XREAL open a better consumer market situation.

According to the official war report, XREAL Air 2 Pro, the flagship product equipped with electrochromic technology, won the first place in both unit sales and sales on both JD.com and Tmall platforms, and the pre-sale volume exceeded 5000 units by October 31. The earlier and fully upgraded main product, XREAL Air 2, topped the JD.com XR equipment hot list for 50 days in a row. Released in June, XREAL Beam, the only space computing terminal in the AR industry that can hover over 3DoF, also won the crown of sales / sales of "AR box products" on both JD.com and Tmall platforms.

While the Chinese market is advancing by leaps and bounds, XREAL is also loved and supported by more and more consumers all over the world. According to the latest data from international authoritative research organization IDC, XREAL became the global AR market sales TOP1 brand in the first half of 2023, and Q1 sales share rose from 34.49% to 39.03% in 2023. On August 23, XREAL also announced that the cumulative global sales of XREAL Air glasses exceeded 200000 sets, setting a new record for consumer AR glasses.

Xu Chi, founder and CEO of XREAL, said in a recent theme sharing of "the fourth Anniversary of XREAL Business Globalization" that in the past four years, through the continuous exploration of product commercialization and market verification, XREAL firmly believes that what AR glasses need to provide consumers with a portable space digital screen, in this direction, we as long as continue to bring more lightweight and comfortable, more spatial sense, with better display ability of products By adapting it to more Internet terminals and bringing consumers a bigger, more 3D and more shocking visual experience, we will have the opportunity to create one new commercial record after another to achieve a mass of 100 million, thus promoting the evolution of the upstream industrial chain and helping us to realize the imagined all-weather symbiosis of virtual and real AR vision earlier.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.