Shulou(Shulou.com)11/24 Report--

In this golden autumn season, the cold air has not yet crossed the border, but the campus recruitment activities of major enterprises are becoming more and more popular, and the "war of robbing people" has started one after another. fresh college students holding a resume are wandering at the scene of major activities with expectation or apprehension. keep the situation of "on the brink of trigger" at any time. Of course, in a tense atmosphere, there is no lack of creative manufacturers who prefer to "combine education with fun". In the past, Tencent Games had the ingenuity to create an immersive antique experience and show the beauty of the game in an all-round way. Xishan House has also moved the game world to the university campus, opening new copies of the game in 9 universities in 3 cities, while Generation Z students respond with warm response and positive interaction. Let's explore how to get to the "fascinating offer"!

Go in both directions to create the future of the game.

Bid farewell to Xi'an, the ancient capital of thousands of years with a long history and culture. From October 24 to 26, Xishanju came to Chengdu, known as the "capital of delicious food", and brought flash carnival and employment promotion to the campuses of colleges and universities. with all the "game players" to open the foundation below the line, we will share the power of the new generation of games and explore the connection and vitality in the new game world side by side.

At the event site, many students played in the futuristic and technological Xishanju game world, grabbing dolls, playing games, throwing sandbags, taking pictures with coser, and as a new generation of young players, opened a sincere dialogue with Xishanju on the message board and lecture, and put forward the need for personalized expression, value identity and community belonging. Facing the new era and new needs, Xishanju always resonates with players on the same frequency, listens attentively to the voices of young users, and constantly iterates and updates the game content based on the demands and feedback of all parties, so as to link users with a better game experience.

The landing of the flash carnival and employment conference in colleges and universities symbolizes that Xishanju embraces Generation Z culture and seeks a beautiful vision of deep connection with players, as well as a sincere move on the road of game co-creation. Through community activities such as creating immersive containers and conducting offline competitions, Xishanju emphasizes interactive experience and in-depth dialogue with players, and takes games as the main body, integrating into the cultural resources and knowledge connotations loved by Generation Z groups. at the same time, it not only stimulates players' desire to explore and knowledge, but also gives players a richer game experience. The collision between the game and the campus, coupled with the convergence of the youth trend, has made the Xishan residence campus trip a grand "tour" and "learning" trip, and has also established a brand-new dialogue bridge for both sides to communicate and express their aspirations and wishes in both online and offline forms, thus deepening the important emotional ties with players.

Bring SEED training camp to help students' creativity fall to the ground

Games are the collision of creativity and mind, vitality, enthusiasm and youth, while exploring ideas and landing in practice requires a good hotbed. After all, Chollima is common, but Bole is rare. Over the years, Xishanju has always been willing to listen to the aspirations of Generation Z, never stopping to meet the individual needs and creative expression of players only at the game level, and providing a broader stage for the residents with game dreams to help students produce creativity and realize their dreams at the practical level. Whether you are a game creation enthusiast or want to find like-minded game partners, there is no shortage of opportunities for creativity and passion in Xishanju.

For students, Xishanju launched a SEED training camp, with industry veterans to teach game design and production of "martial arts secret books." Students who are interested in the game industry receive professional training in game design in the training camp, design their own game projects, and experience the whole process of game project development from creative output to game formation. Since the opening of the camp in 2019, Xishanju SEED training Camp has been successfully opened for five years. 332 campers from more than 160 universities around the world have harvested and grown here, and a total of 39 game works have been produced. In 2023, more than 60 campers produced eight games during the five-week SEED training camp.

Adhering to the consistent concept of bringing happiness to game-loving players around the world, Xishanju is committed to conducting in-depth exchanges with college students by entering the campus, so as to provide more diversified channels and directions for college students' employment guidance. At the same time, we should make full use of our industry-leading platform resources to build a unique display platform and richer and diversified employment opportunities for the younger generation, stimulate the birth of college students' creative ideas and help them fall to the ground, help college students enter the public view more quickly, and further promote the integration of the game cause and campus industry and education.

The new generation group is not only the young talents with the most innovative vitality and growth potential, but also the generation facing new opportunities and challenges. In order to further respond to the growth demands of college students' talents and build a team of professional and advanced game talents, Xishanju has been at the forefront of the game industry for a long time, deeply understanding the current development situation, policy environment and talent demand, taking learning and practice as a whole, new talent training, career training and management training as the support, to build a perfect training system, empowering employees to develop their professional and comprehensive abilities. And further optimize the talent development environment to provide superior human resources for the long term of the game industry.

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